How to Acquire
Sponsorship for your
society?
Think of your society like a business
Think of your society like a business
• You’re all running a business that provides a service to a customer (your members)
• You’re trying to create value (profit) for your organisation
• You’re trying to create a valued experience for your customers
Targeting your market
Target Market:
Students with an
in dance
X% of 16000
Potential
Customer Base:
Loughborough
16000
Potential Customer base= Loughborough Students’
Target Market = Students with an interest in dance
Customers = Members
Understanding your customers
•
•
•
•
•
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Demographics (Age, Gender, Study Mode, Course)
Motivations
Other commitments/ priorities
Communication
Expectations
Who are your members? What is common?
Unique Selling Points
What makes your society unique?
What makes your society the best society to join at Loughborough, or even in the UK?
Is your group distinctive in any way? Are you easily recognised and does your activity and
image send the right messages?
Competition
Who is your competition?
What can you do to beat the
competition?
Direct
Competition
Secondary
competition
Indirect
competition
Societies President
LSU Media
Halls
Local Media
Other Societies
Alumni Office
Personal Tutors/Lecturers
Businesses
Careers Centre
How to utilise your
network
Programme President
Aeronautical, Automotive, Chemical and Materials Engineering, Arts, English and Drama,
Business and Economics, Science, Civil and Building Engineering, Design School,
Electronic, Electrical and Systems Engineering, Social, Political and Geographical
Sciences, Mechanical and Manufacturing Engineering, Sports, Exercise and Health
Sciences
Top Tips for Acquiring Sponsorship
• Why do you need the money?
• Identify organisations that could be interested
• Mutual Relationship- what can they gain/what can you offer?
• Find out who to contact
• Write persuasively
• Be Professional
• Look out for opportunities
• Deliver what you promise
Why
Who
How
Helen Ots- Ex-Enactus Committee Member- Current Enterprise Intern
Society Accreditation
What is the RBS ESSA?
A recognised national accreditation for student societies to reward and recognise these
skills
Why apply?
Give your CV a boost
Enter the awards to win a share of £21,000 prize money
Greater credibility to your society, helpful for applying for sponsorship
Be invited to the RBS ESSA Awards attended by top UK employers & sponsors
National press coverage for your society