A 5x5 Model Webinar
• Programming - Stage 3
• Presenters
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Ginny Z. Berson
Maxie C Jackson III
Dick Brooks
Amelia Ramon, KDNA
Rob Lorei, WMNF
December 13, 2012
1pm EST
Programming-Stage 3
Programming-Stage 3
Programming-Stage 3
Signature
Programming
Daily/Fixed
Prime Time
Platform Agnostic
Cultural/Civic
Common Space
Programming-Stage 3
Dick Brooks
Action Media
brooks.actionmedia@gmail.com
www.ActionMedia.org
612.850.2248
Programming-Stage 3
Community Radio...
What's the point?
The Mission
A Signature Program
must epitomize
The Mission
Programming-Stage 3
The Mission...
Says Who?
Programming-Stage 3
Everyone writes 2-3 sentences
describing The Mission
Flip Chart responses
Work for consensus
thumbnail agreement
Programming-Stage 3
The consensus - at this moment...
A signature program
as focused on
The Mission
Programming-Stage 3
Northwest Communities'
Education Center
Radio KDNA 91.9fm
Amelia Ramon
Executive Director
509.854.2222
aramon@kdna.org
www.kdna.org
Programming-Stage 3
Northwest Communities' Education Center
KDNA-FM is the only community Spanish language public radio station
in the Pacific Northwest broadcasting in Eastern Washington State
in the rich agricultural Yakima Valley
Northwest Communities' Education Center (an affiliate of Sea Mar Community
Health Centers) is the licensee for Radio KDNA
The station is known as the "Voice of the Farm Worker" because at the time it
went on the air on December 19, 1979, there were no other Spanish
language radio stations in our service area. The station's purpose is to
empower the farm worker and other disadvantaged communities by
providing them with quality radio programming on issues of health,
education, social injustice, human rights and provide cultural
entertainment.
Programming-Stage 3
Signature Program: Noticias Radio Cadena
Launched in 1979 - 33 years and counting
8:00am, 10:00am, 11:45am, 3:00pm and 6:00pm
Locally produced regional, national and international news
News Announcer is paid staff (also hosts 1-hour public affairs show daily)
Programming-Stage 3
1st Emergency Broadcast
May 18, 1980
Mt. St. Helen's Eruption
Summer 2001
Emergency Food
Distribution for
Farmworkers
Programming-Stage 3
KDNA News Dept.
Newscaster is:
Personality in the community
Often requested for events
Asked to make presentations
A valued part of our public relations
Programming-Stage 3
Reinforcing
Cultural Values
Jardin de los Ninos
Jardin de los Ninos Club
Granger Cherry Fest
Programming-Stage 3
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Emerging Demographics
1990 - 2012 US Census = over 65,000 Latinos moved into Yakima County
1990 - 2011 US Census = 24% to 46% of total population (247,141)
1979 - KDNA only Spanish Language station
o 2012 - 12 commercial frequencies
Arbitron Fall 2011 - KDNA #1 in Hispanic Market adults 35-64 (#4 18-34)
Programming-Stage 3
Signature Program:
Noticias Radio Cadena
Reflects the
purpose and mission
of
Radio KDNA
Programming-Stage 3
Rob Lorei
News & Public Affairs Director
rob@wmnf.org
813.238.8001
www.wmnf.org
Programming-Stage 3
WMNF debuted 1979
Rob Lorei - Co-Founder
WMNF Survey Area:
< 4,000,000 people
6 counties
Tampa/St. Petersburg
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Market Competition
53 Terrestrial Stations
Includes NPR News/Talk
Tiny Community Station
6 Religious Broadcasters
1 CHURBAN
1 Sports/Talk
4 Spanish Language
Multiple Conservative Talkers
Programming-Stage 3
The Benefit of a "Great Lead-In"
9am
Democracy Now!
10am
Radioactivity
Programming-Stage 3
Radioactivity:
We "riff" off Democracy Now!
We localize Democracy Now!
We conduct interviews
We excerpt speeches
We carry debates
We do call-ins
We include "letters to the editor"
Primarily local & state issues
Often national & international
Guest/Topics have included:
Programming-Stage 3
Programming-Stage 3
Rob Lorei is On-Air
Rob Lorei is On-Screen
Rob Lorei is On-Stage
Programming-Stage 3
Radioactivity
Covers issues consistent w/ WMNF Mission
Peace
Social Justice
Human Rights
The Environment
Diversity
Programming-Stage 3
Shrinking Media Landscape
Programming-Stage 3
Big Opening for
WMNF
Big Opening for ALL
of US
Reliable/Solid Journalism
Convenient to the listener
Build better program schedules
Grow audience
Improve public service
Increase relevance
Programming-Stage 3
Dick Brooks
brooks.actionmedia@gmail.com
Programming-Stage 3
AM Community
Calendar
8-10am M-F
News & Info
Interview
Weather
Upcoming Events
Music
School News
Trivia Question - Pop Quiz!
Programming-Stage 3
The Mission
Connect & Engage listeners with issues, stories,
arts & culture reflecting the North Shore
experience. To build and strengthen the
community
Programming-Stage 3
Focus Statement:
The AM Community
Calendar exists to
engage local residents
and visitors in the life of
the North Shore
community
Core Values:
• Sense of Place
• Integrity
• Interactive
• Local Voices
• High Production Values
Programming-Stage 3
Resources:
Training of Volunteer Staff
Interviewing Skills
Story Focus & Development
Writing and Performance
Training of Producers
Pre-Interview
Scheduling
Scripting
Development of Program Ideas
Programming-Stage 3