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FMCG
September 2014
Factsheet FMCG
To reach today’s and tomorrow’s
informed consumer, choose for NRC
NRC Media
NRC Media offers a cross-media platform consisting of various types of
media. With NRC Handelsblad, nrc.next, nrc.nl and our apps, we can
reach today’s and tomorrow’s decision-makers more effectively than any
other media brand. These decision-makers have a particular interest in
the automotive industry. They also generally buy more expensive cars
than average.
Our media provide this target group quality journalism, enabling readers
and users to put their decisions in the right context. This means you
can reach out accordingly to the target groups of your interest. You can
­naturally achieve this with advertisements in print and online, as well as
with events, our high-end luxury & lifestyle glossy magazine DeLUXE,
and the responsive websites of NRC Reader and NRC Q. This is how we
continuously succeed in capturing the loyalty of today’s and tomorrow’s
decision-makers.
NRC profile
Digital reader profile
NRC Handelsblad1):
- 51% occasionally read daily newspapers on the computer
- 17% read daily newspapers on a tablet more than two days a week
nrc.next1):
- 43% occasionally read daily newspapers on the computer
- 18% read daily newspapers on a tablet more than two days a week
Quality contact
Time spent reading NRC Handelsblad1):
- 41 minutes during the week
- 55 minutes during the weekend
Time spent reading nrc.next1):
- 24 minutes
nrc.nl2):
- 7 minutes per visit
- 3 pages per visit
1) NOM Print Monitor 2013-I / 2013-II 2) Google Analytics monthly average Q1 2014
Factsheet FMCG
General readers profile
NRC Handelsblad
nrc.next
Absolute reach
nrc.nl
Average for NL population 13+
Gross annual income (of those employed)
Print
1,071,0003)
Online
5,198,0004)
NRC Handelsblad
Gender
Male
59%
58%
53%
49%
Female
41%
42%
47%
51%
nrc.next
Age
27%
Aged 65 years
and above
Aged 50-64
35%
12%
12%
24%
24%
22%
Aged 35-49
18%
Aged 20-34
12%
8%
13%
NRCH1)
nrc.next1)
Aged 13-19
18%
24%
31%
29%
26%
22%
Social class
7%
10%
nrc.nl
nrc.nl2)
average
NL.13+
26%
Education
University/higher
professional level
72% 69% 49% 31%
1) NOM Print & Doelgroep Monitor 2013-I / 2013-II
2) Dutch Digital Media Measurement monthly average Q1 2014
up to 51,500
40%
65%
from 51,500 to 65,000
11%
13%
from 65,000 to 77,500
11%
9%
from 77,500 to 102,000
17%
8%
102,000 or more
21%
5%
up to 51,500
45%
65%
from 51,500 to 65,000
15%
13%
from 65,000 to 77,500
12%
9%
from 77,500 to 102,000
14%
8%
102,000 or more
14%
5%
A (high)
21%
12%
B1
40%
39%
B2
21%
21%
C or D (low)
18%
28%
3) NOM Print Monitor 2013-I / 2013-II net reach for NRC Weekend, NRC Handelsblad and nrc.next combined
4) Google Analytics monthly average Q1 2014
Specific readers profile
NRC
Handelsblad
nrc.next
Average for NL
population 13+
Believe that products people buy should not be a burden on
the environment
81%
78%
67%
Very interested in cooking and cuisine
34%
36%
29%
Use the newspaper as a source of information on nutrition
19%
13%
9%
Drink wine at home at least once a week
41%
28%
22%
Spend at least EUR 100 a week on shopping
34%
30%
24%
Spend more than those around them on food, cosmetics and toiletries
30%
31%
25%
Use environmentally-friendly or organic food products
50%
50%
35%
Source: NOM Print & Doelgroep Monitor 2013-I / 2013-II
Factsheet FMCG
Print
Online
NRC Handelsblad
nrc.nl
5x per week
Monday to Friday
Reach: 496,000 readers1)
Paid-for circulation: 199,2622)
Pageviews per month: 33 million4)
Visitors per month: 5,2 million4)
NRC Weekend
NRC Q
Weekend edition of NRC Handelsblad
featuring Economy, Opinion & Debate,
Science and Lux sections.
A new, digital initiative with a special
emphasis on business news, available
on all devices via nrcq.nl.
Every Saturday
Reach: 822,000 readers1)
Paid-for circulation: 265,1583)
Pageviews per month: 1,3 million5)
Visitors per month: 460,4435)
DeLUXE
NRC Reader
6x per year
Reach: 822,000 readers1)
Paid-for circulation: 265,1583)
Active users per week: 29,0006)
Number of sessions per week: 200,0006)
nrc.next
‘In Beeld’ app
5x per week
Monday to Friday
Reach: 262,000 readers1)
Paid-for circulation: 65,3772)
Active users per week: 12,0006))
Number of sessions per week: 31,0006)
next zaterdag [next Saturday]
NRC Carrière [NRC Career]
Every Saturday
Paid-for circulation: 23,3593)
nrc.nl/carriere + nrccarriere.nl:
Pageviews per month: 815,2134)
Visitors per month: 193,2024)
Independent, high-quality national
newspaper offering a balanced perspective
on national and international news.
High-end luxury & lifestyle magazine
full of style, aspirations and people
with an international reputation. Each
edition has a guest editor.
High-quality national newspaper for
new-generation news consumers. Sassy
and controversial, with brief news items
and background articles.
Every Saturday, a weekend edition of
nrc.next is published. With a specially
designed section “Offline” for Sundays.
Website with relevant national and
­international news, as well as blogs and
longreads from our NRC editorial staff.
Every morning a new edition with
the 8 best articles, providing depth,
background and commentary to
the news. Available via the responsive
website nrcreader.nl or as application
for iPhone and iPad.
Topical news photos selected by
the NRC editorial staff.
Cross-media labour market platform
consisting of the Career section
in nrc.next, the Economy section in
NRC Weekend and the nrc.nl/carriere
and nrccarriere.nl websites.
1) NOM Print Monitor 2013-I / 2013-II 2) HOI certified annuals 2013 (including replica) 3) Own figures for average Q1 2014 (including replica)
4) Google Analytics monthly average Q1 2014 5) Google Analytics monthly average June-July 2014 6) Own figures for average Q1 2014
Advertising with NRC Media
Your account manager will be happy to advise you on the options.
NRC Media
| T +31 (0)20 755 3049 | E sales@nrc.nl | W nrcmedia.nl