"Segway human transporter will definitely change the transportation

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Team II-A
Will Segway Change The Industry?
Two Key Facts:
Transportation Industry must change
Human transporter will provide unique solution
"Segway human transporter will definitely change the transportation industry"
Team II-A
Transportation Industry
Private Cars
Public Transit
Busses
Trains
Subway
"Segway human transporter will definitely change the transportation industry"
Team II-A
Why/How it must change
Gridlock becoming worse every year
“Over the last 20 years, traffic volumes have
increased faster than road capacity”
Commuters spending more time in
their cars
“Unless we manage highway congestion, our
nation will continue to incur economic
costs in foregone productivity, wasted fuel,
and a reduced quality of life.” Mary E. Peters,
Administrator Federal Highway Administration
"Segway human transporter will definitely change the transportation industry"
Team II-A
Public Transportation Flexibility
Long Distance Commuter
• Problem:
– Long commute time
– Public Trans not near job
• Solution
– Drive to Train Station
– Relax or be productive
– Segway to office
– Current Ex: France MTS
"Segway human transporter will definitely change the transportation industry"
Team II-A
Convenient as Walking
Same size as a person
Easy to Maneuver
Zero-Turning Radius
Fit on Public Transit modes
Fits in trunk
Ride while:
Open doors
Elevator
Escalator
State Rep. John Heard, "By being on a Segway,
you're not hot and sweaty, you're not exhausted
from walking, so you're focused on [your task]."
"Segway human transporter will definitely change the transportation industry"
Team II-A
Change Has Already Started
Electric Scooters Are A $60 to $200
Million Market
Segway Technology Leads The Market
– Early Followers Adapt The
Technology To Their Target Segment
– The Range Of Price/Performance
Options Further “Grows” The Market
– Over 200 New Electric Mobility
Products Introduced Since 2002
“Why would you mass market an imitation of a
product that nobody seems to want?...
Unless they actually do.” Michael Malone,
Columnist
"Segway human transporter will definitely change the transportation industry"
Team II-A
Will Segway Change The Industry?
Segway IS Changing The Industry
"Segway human transporter will definitely change the transportation industry"
Team II-A
Extra Slides
"Segway human transporter will definitely change the transportation industry"
Team II-A
Video Clips
Use with other
forms of transportation
Easy to Maneuver
Power Stair Assist
Easy to Ride
"Segway human transporter will definitely change the transportation industry"
Team II-A
Segway Points To The Future
Segway Is The Ferrari Of Scooters
•
Raising The Bar Drives The Market
– Amazon.com Claims 100,000 potential
Segway Sales
– Competitors Enter The High End Market
That Segway Controls
– Competition Drives Segway To Higher
Technology To Hold The High End
– The Cycle Goes On And On ……
• In The Meantime ………
– Battery / Fuel Cell Technology Advances
– Electric Motor Technology Advances
– Control Technology Advances
– Lightweight Structures Technology
Advances
WHY – Everybody Likes To Make $$$$$$$$
"Segway human transporter will definitely change the transportation industry"
Team II-A
Segway Safer Than Jogging?
Segway Dangers
• 12 mph, yet fast jogging
• Not maneuverable, yet turns on axis
• 78,000 pedestrian injuries and 4,700
fatalities in the US in 2000, yet by cars
• Crowded Sidewalks, yet
disproportionate room for streets
"Segway human transporter will definitely change the transportation industry"
Team II-A
Title
"Segway human transporter will definitely change the transportation industry"
Team II-A
Title
"Segway human transporter will definitely change the transportation industry"
Team II-A
Priced Similar to Driving
Data:
• Miles driven by average automobile
user: 10200
–
http://www.eia.doe.gov/emeu/rtecs/chapter3.html
• % of trips under 5 miles: 60%
–
http://www.epa.gov/otaq/consumer/42097032.pdf
• Cost per mile: $.534
–
http://www.aaapa.org/drivingcosts2002.pdf
• Cost per full charge: ~10 Cents
• Savings by replacing these trips with
Segway: $3268 per year
–
http://www.colliersmn.com/prod/cclod.nsf/publish/EED058B6A33ED51A85256ED80056
7DE0/$File/CBD+Parking+Rate+Survey.pdf
• Segway P Series MSRP: $3995
–
http://www.segway.com/shop/
"Segway human transporter will definitely change the transportation industry"
Team II-A
New Options Change Industries
It Starts As A Cool Toy ……….
• The Fun Factor Starts The Process
– Affluent Customers At First
– Purchased For Fun – Not Utility
• The Fun Factor Drives Greater Use
– Segway To The Store
– Segway To The Beach
Public Exposure = Larger Sales
• Utility Use Increases As Commuters
Find The Segway More Fun Than
Parking On The Freeway
• Segway Commuters
On
Their Way To Work
Things Begin To Change ……….
"Segway human transporter will definitely change the transportation industry"
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