INFORMATION
PACK
RADIO FORTH
Radio Forth now delivers a market share of 20.8%
Forth One adds 69,000 listeners year on year, bringing its
weekly reach to 341,000
Forth 2 now delivers 89,000 listeners each week and 447 000
hours
Forth One increase total hours by 35.5% year on year
Forth One is market leader across all radio with a market share
of 18.4%
Forth One delivers 109,000 more listeners than Real Radio
Forth One delivers 148,000 more listeners than Capital FM
Boogie In The Morning adds on 45,000 listeners and increases
hours by 43.8% year on year
Boogie In The Morning has 106,000 more listeners & 661,000
more hours than Real Radio, its closest commercial competitor
Boogie In The Morning leads Breakfast listening across
Edinburgh, The Lothians & Fife with a market share of 23.1%
Source: RAJAR 2011 Q4 based on the Forth 1TSA Radio Forth combined 1 and 2
The Station
The premier radio station for Scotland’s capital city &
surrounding areas. Playing ‘More Hit Music’; Forth One has an
integral role in the life of our listener. We provide first class
entertainment, up to date information, creativity and most
importantly LOCALNESS. Primarily targeting 25-44 year olds and
home to the market leading ‘Boogie in the Morning’.
Forth 2 plays ‘One Great Song after Another’ with a heritage
personality line up led by Bob Malcolm at breakfast. Forth 2
reflects the area for the over 40s with a strong flavour of
news and information as well as local, national and
international guests..
Radio Forth – The Area




adult population
men
women
children (10-14)
1,107,000
518,000
589,000
76,000
Source: RAJAR 6 months ending 1st April 2012
Competitors
Weekly Reach (000's)
0
100
200
300
*Total Radio Forth
378
Forth One
354
Real Radio
232
Capital FM East
178
128
Other Local Commercial
Classic FM
134
Forth 2
76
TalkSport
Absolute Radio
400
53
16
Source RAJAR period ending 1st April 2012 N.B. Radio Forth is made up of Forth One (FM) and Forth 2 (AM)
Total Radio Forth
Men
38%
Women
62%
100
Weekly Reach (000's)
90
86
86
82
80
70
60
Main Shopper
69
307
54
C2DE
50
146
40
30
ABC1
20
232
10
0
0
15-24's
25-34's
35-44's
45-54's
55+
Source RAJAR period ending 1st April 2012 N.B. Radio Forth is made up of Forth One (FM) and Forth 2 (AM)
100
200
300
Weekly Reach (000's)
400
Radio Forth – Listening by Age
15+ 15-24 25-34 35-44 45-54 55+
Population (000s)
1107
154
181
173
199
400
Weekly Reach (000s)
378
54
69
86
86
61
Percentage Reach %
33%
36%
42%
42%
40%
20%
Average Hours Listening
10.4
3.9
9.8
10.9
12.4
12.4
4 Week Reach
546
84
100
118
119
121
Percentage Reach %
49%
55%
55%
68%
60%
30%
Source: RAJAR 6 months ending 1st April 2012
N.B. Radio Forth is made up of Forth One (FM) and Forth 2 (AM)
Radio Forth – Male/Female & Social Profile
men
15+
women
15+
abc1
c2de
Population (000s)
518
589
629
480
Weekly Reach (000s)
144
234
232
146
Percentage Reach %
28%
40%
37%
30%
Average Hours Listening
9.8
10.7
8.6
13.2
4 Week Reach
213
332
335
211
Percentage Reach %
41%
56%
53%
44%
Source: RAJAR 6 months ending 1st April 2012
N.B. Radio Forth is made up of Forth One (FM) and Forth 2 (AM)
Radio Forth – Competitors in Forth’s TSA
Radio Forth
Real
Capital FM East
Reach (000s)
378
232
178
Reach %
34%
21%
16%
Total Hours (000s)
3921
1729
1087
Average Hours Listening
10.4
7.5
6.1
Market Share
20.3%
9.0%
5.6%
272,000 Radio Forth listeners DO NOT listen to Real Radio
261,000 Forth One listeners DO NOT listen to Capital FM
Source: RAJAR 6 months ending 1st April 20121 Base Forth TSA:
N.B. Radio Forth is made up of Forth One (FM) and Forth 2 (AM) Real and Capital FM do not cover the whole of the TSA
Forth One
Men
38%
Women
62%
100
Weekly Reach (000's)
90
86
86
82
80
307
69
70
60
Main Shopper
54
C2DE
146
50
40
ABC1
30
232
20
10
0
0
15-24's
25-34's
35-44's
45-54's
55+
Source RAJAR period ending 1st April 2012 N.B. Radio Forth is made up of Forth One (FM) and Forth 2 (AM)
100
200
300
Weekly Reach (000's)
400
Creative Services
Our creative specialists have extensive
experience of working with a wide range of
clients
Our commercials are creative, entertaining,
high-quality and produce maximum results for
the advertiser
Promotions
•
Promotions are in effect competitions
specifically designed to bring an
advertisers product/s to life whilst
rewarding the listener and making
entertaining radio.
•
The Radio Forth promotions team will
create innovative ideas for your company
that will not only benefit the listeners, but
also for you as a company.
•
Promotions can not only generate
awareness but can also create on-line
opportunities to run alongside your radio
promotion which can include data capture
all designed to promote your business.
Sponsorship
•
The best form of advertising they say is
word of mouth and that’s exactly how
sponsorship works on radio, but at a much
faster pace. It gives advertisers the
opportunity to get their branding message
as a stand alone credit within a show which
reduces the chance of clashing with other
advertisers.
•
Radio Forth offers many sponsorship
opportunities, from show sponsorships, to
information features and coupled with online sponsorship the Radio Forth team will
identify the package/s that are right for
your business.
Forth Online
Forth Online is the online proposition for Forth One
and Forth 2.
As well as offering visitors information on the
station, music and presenters, the sites provide all
the latest local, national and international news
updated by Forth News plus essential local
information updates on travel, weather and sport.
Visitors are also given many chances to win with
great competitions and we're immersed in our local
area with a comprehensive 'Near You' section.
We strive to provide plenty ‘sticky' content through
the use of galleries, videos and opportunities to
listen again.
Forth Online Figures
Over the last 6 months, we have had an
average of 607,648 page impressions a month
by 135,793 unique users spending an average
of 13.2 minutes on our sites
Throughout the winter weather forthone.com
was the premier resource for information
during the bad weather.
Councils, transport agencies and providers as
well as other media organisations were
advising people to visit our sites for updates.
One Size Doesn’t Fit All
We don’t believe that an ‘off the shelf” campaign
works for each client and we love to tailor your
online advertising solution to your specific needs,
objectives and, of course, budget.
An online campaign sits nicely alongside any/all
your other advertising strategy.
For clients, we provide a bespoke online
advertising solutions ranging from simple display
and directional media, through to feature page
advertorials and competitions and even viral
videos, email shot campaigns and a social
networking strategy.
Online Opportunities
Just some of the online opportunities that are available to you include
Directional Media
Your logo/artwork would appear on the site
with a click through to your site.
There are 3 variations: Banner, MPU,
Skyscaper
This is available on the Homepage or
through-out the rest of the site (or both)
Feature Page Advertorial
A page or sectional will be created for your
campaign and will include any copy, logo,
artwork and pictures. Competitions and
chances to win often increase the number
of visitors your page and there is an
opportunity for data capture
Additional extras include video,
downloadable vouchers or social network
strategy
Sponsorship
Sponsorship of a existing or new area
(eg Galleries, Near You, Win, Newsletter)
includes logo, artwork and links to your site.
Price is dependent on area of sponsorship
and length of campaign
Forth One and Forth2 VIP Club Mailout
Inclusion
- Prominent feature in our monthly
Newsletter email and would include copy,
artwork or images and click thru
Solus
- Similar to an inclusion but with a Solus
Campaign you will be the only message
within the email
Feature Page
(with competition)
1
Feature pages are copy led pages
featuring approximately 500 words and
pictures to punctuate the article.
3
5
6
3
Imagery
Brand logos and livery are always
included in article pages to
establish brand awareness.
Key Messages
Article pages are predominantly
copy led creative solutions. 250 –
500 words should focus on your
key messages.
Win Mechanic
Online winning mechanic always sits
at the end of article.
7
2
Custom Forms
These entry forms permit the
inclusion of question fields, opt in
fields and demographic data
capture.
5
1
DIRECTIONAL MEDIA
Banner
2
DIRECTIONAL MEDIA
MPU
4
DIRECTIONAL MEDIA
Skyscraper
4
6
7
VIP Club
Our VIP Listener Club has a membership of over
42,700 people and growing all the time.
Our club consists of people who have actively
signed up to receive information, updates and
offers from us.
It is through this database that we first launch
our fantastic station events like Boogie on the
Boat, The Radio Forth Awards and Jingle Ball.
This breeds loyalty to the station and the club
and offers you the opportunity to market directly
to our highest affinity group.