Nice World Technology Training
Creative Marketing
on the
Digital Channel
Instructor
Peter (NICE) Mitchell
peter@petenice.com
URL
www.niceworldtech.com
That’s a fancy name
• Digital Channel
- Massive technology shift
- Analog to digital
- One to many, many to many, some to some
• What is it?
- Email lists
- Website with transactional pipeline
- Blog optimized for search
- Web 2.0 (3.0) services (cloud software)
- Targeted advertising
- Social content, video, audio, decks
- Social networking
But first, about me
• Pete Nice
- Internet name
- Nice World Industries
- PeteNice.com
- NiceWorld.org
• Bio
- Doing web since web
- Media training center
- Consultant
- Teaching, web design,
- Transitioning traditional
marketing materials to digital
and, more about ME
• Agency Life
Helped transition creative shop to digital
- Interactive department: web, online applications,
mobile sites, animation, multimedia games and
widgets, viral videos, user centered design, user
experience, site optimization, server administration,
third party tools.
- On line marketing: banners, pay-per-click, search
engine marketing, search engine optimization,
campaign optimization, landing pages, email
marketing, social campaigns, social analytics,
training, consulting, on and on
But what I really like
• Directing
- Mentoring
- Collaborating
- Synergy
So What
• Being Creative
- Creating systems to capture insight.
- Mechanical: journaling, notes, voice memos,
doodling.
- Social: fun with friends, co-workers, meetups,
teaching, learning, listening (critical).
- Internal: critical voice (watch out), ideating is
iterative, take risks, be vulnerable, put it out there.
Be Curious
• Inspiration
- Great works, cultural, historical.
- Business success, large and small.
- Thought leaders, what’s next?
- Physical activity, feed your brain.
- Mental centering, feed your brain.
Be Curious About
TECHNOLOGY
• Participate
- Web / Blog, do you have?
- Rinse / repeat, become a return visitor.
- Wade in (watch out).
- Subscribe, get on the list, the feed, add to your
wall.
• Active Engagement
- How did they do that?
Enough WooWoo
• Practical Tips
- Website
- Blog
- YouTube
- Facebook
- Twitter
Website
• Plan for adaptation
Blog
• Plan for integration
YouTube
• Shoot Well
- How to shoot a video with your iPhone
• Title Well
- Title tag is crucial!
YouTube
• Thumbnail Well
Facebook
“I already know how to post stuff on Facebook”
- Social Media Student
Annotated Guide to Facebook Success
Facebook tips
Annotated Guide to Facebook Success
Annotated Guide to Facebook Success
Facebook pro tips
Facebook pro tips
Use the “highlight” feature
Embiggen graphics on your wall
Facebook pro tips
Use the “highlight” feature
BOOM!
Facebook pro tips
Use the “highlight” feature
On mobile, not so much
Facebook pro tips
Create image macros
“A rule or pattern that specifies how
a certain input sequence should be
mapped to an output sequence”
- Wiki
Facebook pro tips
Create image macros
Why your Facebook feed is
crammed with
visual gags - Slate
• Algorithym changes
• Larger display
• Meme generators
Facebook pro tips
Tell a story with your gallery
Facebook pro tips
Get creative with your timeline cover
Facebook pro tips
Facebook pro tips
Facebook pro tips
Facebook pro tips
Here’s how
Best image sizes
for your Facebook
Timeline page
- GroSocial
Facebook pro tips
Use a short url to push message
URL shorteners
- Bit.ly
- Fur.ly
- Moourl.com
Facebook pro tips
Use Facebook video effectively
Edit the video thumbnail
Facebook pro tips
Use Facebook video effectively
Facebook pro tips
Use Facebook video effectively
Facebook pro tips
Use integrated web tools
SoundCloud
Facebook
Social media strategy
Include a call to action
“Which is better: Harry Potter or Twilight?”“Which is better: Harry Potter or Twilight?
Tell us in the comments!”
“My hampster fell into the garbage disposal. Click Like if you will miss him.”
Social media strategy
Create content that is shareable
Rules
• Make content that is useful
• Provoke a conversation
• Strike an emotional chord
• Help visitors define themselves
• Help visitors look smart
• Be funny
Social media strategy
Create content that is shareable
Techniques
• Use imagery
• Keep it short
• Write a tight-fighting headline
• Track your results
Good or bad?
Let’s discuss the following FB posts
Good or bad?
Good or bad?
Good or bad?
Good or bad?
Good or bad?
Good or bad?
140 tweaks
Twitter started as an SMS tool, limited characters to
allow for message and header.
What is it today?
• Subscription service, alternative to RSS
• One to many & one to one communications
• Multimedia aggregation platform
Twitter basics
“Twitter is so easy, you have to do it”
- Stan Schroeder, Mashable
Twitter basics
Hello world! I can delete me (kinda)
Twitter basics
Share and embed, very cool
Twitter basics
Share via email
Twitter basics
You’ve got mail
Twitter basics
You’ve got embed
Twitter basics
...and increasingly about integrated content
(this is a twitter card)
Promote
Campaign
Increase momentum
before an event by
retweeting event-related
content
#hashtag
#Hashtag
• Aggregate conversations (tool)
• Meta-concept (idea)
What’s it good for?
• Start or join a topic
• Host or join a chat
• Organize your own content
• Be found
• Useful hashtag tools
Jargon
Twitter Bots
FailWhale
FTW (for the win)
IMO (in my opinion)
OH (overheard)
HT (heard through)
RT (retweet)
via (an idea from)
Official Twitter Glossary
Twitter pro tips
Twitter pro tips
Design tips
Create a custom background image
Twitter pro tips
Design tips
Get clever with your profile image
• Face front
• Headshot (mostly)
• Appealing
• Good lighting
• Creative
Twitter pro tips
Design tips
Profile picture and header image together
Twitter pro tips
Tweet strategically
Tips from Dan Zarella
Twitter pro tips
Tweet strategically
Twitter pro tips
Tweet strategically
Twitter pro tips
Tweet strategically
Twitter pro tips
Tweet strategically
Twitter pro tips
Tweet strategically
Twitter pro tips
Twitter keys
Add UTF-8 characters (sparingly) how to
Twitter pro tips
Twitter keys
LIKE THE COOL KIDS DO!
Twitter pro tips
Add images to tweets
Twitter pro tips
Add images to tweets
Twitter pro tips
Add images to tweets
Twitter pro tips
Use integrated platforms
Soundcloud integrates nicely with Twitter
Twitter pro tips
Use integrated platforms
So does YouTube
Twitter pro tips
Use integrated platforms
Twitter cards, photos, videos, music, article
extracts, app downloads
Creative Strategy
Creativity is the core ingredient in a coordinated
campaign.
• Promote across platforms, web, email, etc.
• Atomize your content, more is more
• Integrate social into virtual and meetspace
• Create full circle campaigns
fin
Instructor
Peter (NICE) Mitchell
peter@petenice.com
URL
www.niceworldtech.com