Tourism Sales - Springfield - Clark County Chamber of Commerce

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The Economic Impact of Tourism in
Clark County, Ohio
July 2012
Clark County Tourism Summary
Total Tourism Impact
Clark County, Ohio
Sales
$326.2 million
Wages
$79.8 million
Taxes
$41.8 million
Employment
Clark
County
2
4,271
Overview
 Tourism is an integral and driving component of the Clark
County economy, sustaining 8.9% of salaried employment.
 Visitors to Clark County generated business sales of $326
million, directly and indirectly, in 2011.
 Tourism is a diverse composite of economic activities,
including transportation, recreation, retail, lodging, and food &
beverage sectors.
3
State Summary
Key results
 More than 440,000 jobs, with associated income of $10.5
billion, were sustained by visitors to Ohio last year.
 These jobs represent 8.7% of total employment in Ohio – 1 in
every 15.5 jobs in Ohio is sustained by the tourism economy.
 Including indirect and induced impacts, tourism in Ohio
generated $2.7 billion in state and local taxes and $2.6 billion
in Federal taxes last year.
 In the absence of the state and local taxes generated by
tourism, each Ohio household would need to pay $600 to
maintain the current level of government services.
5
Key themes for 2011
 The Ohio visitor economy continued to expand in 2011. Visitor
spending within Ohio rose 6.5% after a 7.4% increase in 2010.
■ Visitor volumes rose for a second straight year, 181.5 million
people travelled in Ohio in 2011 – a new high.
■ Growth in overnight visitation remains strong. Domestic overnight
visitation grew 4.7% buoyed by strong hotel room demand
growth of 6.4% in 2011.
■ Per trip spending rose as gas prices rose and hotels and other
tourism providers start to recoup recessionary price cuts.
 Visitor spending of $26.3 billion generated $40 billion in total
business sales in 2011 as tourism dollars flowed through the
Ohio economy.
 Tourism taxes grew faster than overall state tax receipts.
6
Growth in tourism sales
 The tourism industry
surpassed pre-recession
highs.
Total Tourism Sales
US$ Billions
$41
$40.3
$40
6%
$39.2
$39
$38.3
4%
$38.2
$38
2%
$36.5
$37
$36
$35
8%
0%
$35.8
-2%
$34.9
-4%
$34
-6%
$33
-8%
$32
-10%
2005 2006 2007
TOTAL
Source : Tourism Economics
7
2008
2009 2010
% Change
2011
 Visitor spending
increasing 6.5% and total
sales (including indirect
and induced impacts)
increasing 5.5%.
 Ohio registered over $40
billion in total tourism
sales in 2011.
Visitor spending by sector
 Higher gas prices in 2011
increased the transportation
share of tourism spending
to 31%, just short of the
2008 high.
Visitor Spending By Sector
Lodging
10%
F&B
26%
Air
2%
Retail
15%
Trans
31%
Rec
16%
Source : Tourism Economics
8
 Food & beverage spending
ranks second, capturing
26% of visitor spending.
 The growth in overnight
stays along with increasing
room rates increased the
share of spending on
accommodations to 10%.
Total tourism sales
Tourism Sales
(US$ Million)
Direct
Agriculture, Fishing, Mining
Construction and Utilities
Manufacturing
Wholesale Trade
Air Transport
624.1
Other Transport
2,758.8
Retail Trade
3,846.1
Gasoline Stations
4,569.9
Communications
Finance, Insurance and Real Estate
972.4
Business Services
Education and Health Care
Recreation and Entertainment
4,074.2
Business
Day
Lodging
2,762.4
Food & Beverage
6,727.6
Personal Services
Government
TOTAL
26,335.5
* Direct sales include cost of goods sold for retail sectors
9
Indirect
189.9
445.8
1,612.7
53.7
10.9
451.3
215.1
14.7
457.4
1,324.1
1,796.9
5.9
113.3
42.7
116.1
175.1
179.5
7,205.1
Induced
69.5
181.7
743.7
39.5
9.9
191.9
868.5
54.5
197.4
904.4
513.8
1,254.7
98.0
34.9
330.9
299.5
1,010.1
6,802.6
Total
259.4
627.5
2,356.4
93.2
644.9
3,402.0
4,929.7
4,639.1
654.8
3,200.8
2,310.6
1,260.6
4,285.5
2,840.0
7,174.6
474.6
1,189.6
40,343.3
2011 direct
sales growth
0.0%
0.0%
0.0%
0.0%
2.6%
6.8%
4.6%
14.6%
0.0%
5.7%
0.0%
0.0%
2.9%
9.4%
3.9%
0.0%
0.0%
6.5%
Total tourism sales
10
$ million
8,000
Induced
7,000
Indirect
6,000
Direct
5,000
4,000
3,000
2,000
1,000
Comm.
Gov.
Education
Bus. Services
Manu
Lodging
FIRE
Other Transp
Recreation
Gas
0
Retail Trade
 Sectors that serve
the tourism
industry, like
business services,
gain as suppliers
to a dynamic
industry.
Tourism Sales by Industry
F&B
 All business
sectors of the
Ohio economy
benefit from
tourism activity
directly and/or
indirectly.
How visitor spending generates impact
•
Travelers create direct economic value within a discreet group of sectors (e.g. recreation,
transportation). This supports a relative proportion of jobs, wages, taxes, and GDP within each
sector.
•
Each directly affected sector also purchases goods and services as inputs (e.g. food
wholesalers, utilities) into production. These impacts are called indirect impacts.
•
11
Lastly, the induced impact is
generated when employees
whose incomes are generated
either directly or indirectly by
tourism, spend those incomes
in the state economy.
Total tourism employment
Tourism Economy Employment
Direct
Agriculture, Fishing, Mining
Construction and Utilities
Manufacturing
Wholesale Trade
Air Transport
Other Transport
Retail Trade
Gasoline Stations
Communications
Finance, Insurance and Real Estate
Business Services
Education and Health Care
Recreation and Entertainment
Lodging
Food & Beverage
Personal Services
Government
TOTAL

12
3,034
29,645
43,748
11,914
6,981
58,690
37,216
136,346
327,574
Indirect Induced
2,443
1,692
3,968
302
44
4,197
3,173
187
2,052
8,596
16,982
91
3,034
611
2,349
2,336
921
52,980
851
350
1,652
219
40
1,559
12,700
681
707
5,111
5,209
15,220
1,855
478
6,605
5,564
518
59,317
Total
3,295
2,041
5,620
521
3,118
35,402
59,622
12,781
2,759
20,688
22,191
15,311
63,579
38,305
145,300
7,900
1,439
439,872
The tourism sector directly and indirectly supported 440,000 jobs, or 8.7% of all
employment in Ohio last year.
Tourism personal income
Tourism Labor Income (Compensation)
(US$ Million)
Direct
Agriculture, Fishing, Mining
Construction and Utilities
Manufacturing
Wholesale Trade
Air Transport
Other Transport
Retail Trade
Gasoline Stations
Communications
Finance, Insurance and Real Estate
Business Services
Education and Health Care
Recreation
and Entertainment
Business
Lodging
Food & Beverage
Personal Services
Government
TOTAL
13
Day
195.5
815.3
844.1
268.0
158.8
1,220.6
899.3
2,074.5
6,476.1
Indirect
34
119.9
219.9
19.6
3.2
204.3
82.7
4.4
110.2
304.1
758.6
2.8
46.0
14.5
34.7
64.9
48.3
2,071.5
Induced
15
41.8
100.0
14.2
2.9
74.9
330.2
16.0
40.3
222.2
226.4
617.6
36.6
11.2
97.8
118.8
26.0
1,991.5
Total
48.1
161.7
319.8
33.8
201.6
1,094.5
1,257.0
288.3
150.5
685.1
985.0
620.4
1,303.2
925.0
2,207.0
183.7
74.3
10,539.1
Tourism tax generation
Tourism-Generated Taxes
(US$ Million)
Total
2011
growth
Federal Taxes
Corporate
Indirect Business
Personal Income
Social Security
2,581.8
464.9
236.1
789.3
1,091.5
3.8%
State Taxes
Corporate
Personal Income
Sales
State Social Security
Excise and Fees
1,603.2
395.9
319.3
758.8
57.7
71.4
5.3%
Local Taxes
Business
Personal Income
Sales
Property
Admissions
Lodging
Other Taxes and Fees
TOTAL
1,116.0
Day
31.9
138.0
724.2
23.6
131.8
66.4
5,301.1
4.4%
14
 Taxes of $5.3 billion were
directly and indirectly
generated by tourism in
2011.
 State and local taxes
alone tallied $2.7 billion.
4.4%
 Each household in Ohio
would need to be taxed an
additional $600 per year
to replace the tourism
taxes received by state
and local governments.
Regional Summary
Tourism Sales
Tourism Sales by Region
 Cleveland, Cincinnati
and Columbus are
anchors which
influence the
distribution of the
tourism economy
across Ohio.
Central
23%
Southwest
24%
■Including
Cincinnati
■Including
Columbus
■Including
Toledo
■Including
Cleveland
Northwest
13%
■Including
Hocking Hills
Southeast
4%
Northeast
36%
16
Relative to the size of
their economies,
tourism is still of
significant importance
to the Northwest and
Southeast regions.
Tourism Employment
Tourism Employment by Region
17
Southeast
Northwest
■Day
Central
■Business
Southwest
Induced
Indirect
Direct
Northeast
Thousands
180
160
140
120
100
80
60
40
20
0
Tourism Wages
Tourism Earnings by Region
$ Billions
4.5
4.0
3.5
3.0
2.5
2.0
1.5
1.0
0.5
0.0
18
Southeast
Northwest
Central
Southwest
Northeast
Induced
Indirect
Direct
Southwest Ohio Detail
Southwest Ohio Tourism Impact
Total Tourism Impact*
County
Adams
Sales
Wages
475
Brown
44,400,609
766
11,063,749
5,901,276
Butler
900,231,839
11,701
233,140,534
115,230,020
45,692,272
922
11,559,575
5,838,281
Clark
326,214,817
4,271
79,835,086
41,774,782
Clermont
534,349,774
6,553
126,161,202
69,313,211
Clinton
81,469,282
851
20,471,176
10,465,197
Darke
63,338,113
1,426
16,773,241
8,112,104
Fayette
72,872,517
824
19,618,634
9,346,771
Greene
471,656,731
6,471
125,349,042
60,735,388
Hamilton
4,260,111,946
41,357
1,118,386,883
571,548,379
Highland
43,372,465
1,027
11,590,608
5,548,118
211,558,458
2,884
58,949,658
27,176,183
1,652,101,610
19,191
413,842,797
211,690,859
Preble
52,847,190
1,147
15,860,359
6,769,011
Warren
993,075,833
10,657
260,904,908
127,571,918
9,782,367,962
110,524
2,530,973,601
1,280,741,045
Miami
Montgomery
Southwest Ohio
$
7,466,149
Taxes
29,074,506
Champaign
$
Employment
$
3,719,547
* Includes Direct, Indirect and Induced impacts. Sales includes cost of goods sold for retail sectors.
20
Southwest Ohio Tourism Sales
Total Tourism Sales: $9.8 billion
 Total tourism sales
tallied $9.8 billion
in Southwest Ohio
in 2011, up 5.1%
from 2010.
Warren
Montgomery
Butler
Clermont
Greene
Clark
Hamilton
21
Miami
Clinton
Fayette
Darke
Preble
Adams Highland Brown Champaign
Southwest Ohio Tourism Employment
Tourism Share of Total Employment
 At nearly 9% of
all employment,
tourism is an
important part
of the
Southwest Ohio
economy.
16%
Direct
Total
State Average (Total)
14%
12%
10%
8%
6%
4%
2%
22
Warren
Preble
Montgomery
Miami
Highland
Hamilton
Greene
Fayette
Darke
Clinton
Clermont
Clark
Champaign
Butler
Brown
Adams
0%
23
Wholesale Trade
Ag. & Mining
Government
400
Communications
500
Const. & Utilities
Personal Serv.
Manufacturing
Educ. & Health
Fin., Ins. & RE
Lodging
Business Serv.
Transportation
Rec. & Ent.
Retail Trade
Food & Bev
Southwest Ohio Tourism Wages
Tourism Earnings by Industry
$ Millions
600
Induced
Indirect
Direct
300
200
100
0
Clark County Detail
Tourism Sales Trend
Recent Trend in Tourism Sales (Output)
2009
2010
2011
Clark County sales trend:
Sales volume (US$ Million)
Sales growth (% year)
306.8
312.0
326.2
-6.2%
1.7%
4.6%
-8.6%
7.4%
5.1%
-8.8%
6.9%
5.6%
Sales trend for the wider region and state:
Southwest Ohio sales growth (% year)
■Business
■Day
Ohio sales growth (% year)
25
Tourism Sales
Tourism Sales (Output)
(US$)
Direct*
Indirect
Induced
Total
Agriculture, Fishing, Mining
-
1,534,450
563,583
2,098,033
Construction and Utilities
-
3,602,217
1,473,821
5,076,038
Manufacturing
-
13,031,454
6,033,619
19,065,074
Wholesale Trade
-
433,940
320,150
754,090
Transportation
20,525,209
3,734,421
1,637,216
25,896,846
Retail Trade
67,798,908
1,857,521
7,488,067
77,144,496
3,695,941
1,601,301
5,297,242
10,699,100
7,337,550
42,874,103
Communications
-
Finance, Insurance and Real Estate
24,837,453
Business Services
-
14,519,426
4,168,438
18,687,863
Education and Health Care
-
47,599
10,179,431
10,227,030
Recreation and Entertainment
21,820,666
915,328
795,134
23,531,128
Lodging
19,770,036
344,794
283,154
20,397,984
Food & Beverage
58,050,832
938,515
2,684,689
61,674,036
-
1,415,286
■Day
2,429,621
3,844,907
-
1,450,621
8,195,326
9,645,946
58,220,613
55,191,101
326,214,817
Personal Services
Government
TOTAL
■Business
212,803,104
% change 09 - 10
2.2%
1.0%
0.7%
1.7%
% change 10 - 11
5.4%
2.1%
3.8%
4.6%
* Direct sales includes cost of goods sold for retail sectors
26
 Visitors generated
$326 million in
business activity in
Clark County in 2011.
 In addition to direct
tourism industries,
the manufacturing
sector and business
services sectors are
important tourism
beneficiaries as
suppliers.
27
Wholesale Trade
Ag. & Mining
Personal Serv.
Const. & Utilities
$ Million
90
80
70
60
50
40
30
20
10
0
Communications
Government
Educ. & Health
Business Serv.
Manufacturing
Lodging
Rec. and Ent.
Transportation
Fin., Ins. & RE
Food & Bev.
Retail Trade
Tourism Sales
Tourism Sales by Industry
Induced
Indirect
Direct
Tourism Employment
Tourism Employment
Total
Induced
Indirect
Direct
Agriculture, Fishing, Mining
Construction and Utilities
-
24
16
8
3
33
20
Manufacturing
-
39
16
55
Wholesale Trade
-
3
2
5
Transportation
269
41
16
326
Retail Trade
528
32
129
689
Communications
-
20
7
26
Finance, Insurance and Real Estate
177
82
49
308
Business Services
-
167
51
219
Education and Health Care
-
1
148
149
Recreation and Entertainment
500
29
18
547
Lodging
320
6
5
331
Food & Beverage
1,387
23
64
1,474
Personal Services
-
23
54
76
Government
-
9
5
14
515
575
4,271
TOTAL
3,182
% change 09 - 10
-5.0%
-4.6%
-4.6%
-4.9%
% change 10 - 11
-0.6%
-0.5%
-0.9%
-0.7%
 Tourism supports 1 in every 11 salaried jobs in
Clark County.
28
29
Wholesale Trade
Government
Const. & Utilities
Communications
Thousands
1.6
1.4
1.2
1.0
0.8
0.6
0.4
0.2
0.0
Ag. & Mining
Manufacturing
Personal Serv.
Educ. & Health
Business Serv.
Fin., Ins. & RE
Transportation
Lodging
Rec. and Ent.
Retail Trade
Food & Bev.
Tourism Employment
Tourism Employment by Industry
Induced
Indirect
Direct
Tourism Wages
Tourism Income (Compensation)
(US$)
Direct
Indirect
Induced
Agriculture, Fishing, Mining
Construction and Utilities
-
256,485
905,957
111,537
315,361
368,023
1,221,318
Manufacturing
-
1,666,261
757,749
2,424,010
Wholesale Trade
-
148,307
107,770
256,076
Transportation
5,999,314
1,571,205
588,911
8,159,430
Retail Trade
8,475,922
658,928
2,621,083
11,755,933
833,435
304,805
1,138,240
2,306,619
1,685,756
7,986,988
Communications
Finance, Insurance and Real Estate
3,994,613
Business Services
-
5,753,343
1,717,182
7,470,525
Education and Health Care
-
21,371
4,673,222
4,694,593
Recreation and Entertainment
6,610,013
350,253
278,220
7,238,486
Lodging
6,331,133
109,881
85,307
6,526,321
17,640,605
262,856
740,600
18,644,061
Food & Beverage
Personal Services
-
490,775
899,280
1,390,055
Government
-
364,797
196,229
561,026
15,700,473
15,083,014
79,835,086
TOTAL
49,051,600
% change 09 - 10
-2.5%
-5.0%
-5.0%
-3.5%
% change 10 - 11
2.0%
2.6%
1.8%
2.1%
 Tourism generated personal income of $80
million in 2011.
30
Total
31
Wholesale Trade
Ag. & Mining
Government
Communications
$ Million
20
18
16
14
12
10
8
6
4
2
0
Const. & Utilities
Personal Serv.
Manufacturing
Educ. & Health
Lodging
Rec. and Ent.
Business Serv.
Fin., Ins. & RE
Transportation
Retail Trade
Food & Bev.
Tourism Wages
Tourism Earnings by Industry
Induced
Indirect
Direct
Tourism Tax Generation
 The tourism industry
generated $42 million in
taxes in 2011.
 Tourism generated $21
million in state and local
taxes.
■ $13 million in state
taxes
■ $8 million in local
taxes
32
Tourism-Generated Taxes
(US$)
Total
Federal Taxes
20,910,278
State Taxes
12,966,499
Local Taxes
7,898,005
TOTAL
41,774,782
Methodological Notes

Visitor spending data are derived from several sources including:
 Longwoods International survey of travelers
 Longwoods International survey of accommodations
 Statistics Canada data on spending in Ohio
 Office of Travel & Tourism Industries estimates of overseas visits to Ohio

Economic data are compiled by industry from
the Bureau of Economic Analysis and Bureau
of Labor Statistics. These provide industry
detail on employment, value added, and
wages by industry.

The economic impact analysis uses an
IMPLAN (www.implan.com) input-output
model for the state of Ohio which tracks
spending by visitors to industries and among
industries and households. This estimates
indirect (supply chain) impacts and induced
(income effect) impacts as wages are spent in
the state economy.
33
About Tourism Economics
34

Tourism Economics, headquartered in Philadelphia, is an Oxford Economics company
dedicated to providing high value, robust, and relevant analyses of the tourism sector that
reflects the dynamics of local and global economies. By combining quantitative methods with
industry knowledge, Tourism Economics designs custom market strategies, project feasibility
analysis, tourism forecasting models, tourism policy analysis, and economic impact studies.

Our staff have worked with over 100 destinations to quantify the economic value of tourism,
forecast demand, guide strategy, or evaluate tourism policies.

Oxford Economics is one of the world’s leading providers of economic analysis, forecasts and
consulting advice. Founded in 1981 as a joint venture with Oxford University’s business
college, Oxford Economics is founded on a reputation for high quality, quantitative analysis
and evidence-based advice. For this, it draws on its own staff of 40 highly-experienced
professional economists; a dedicated data analysis team; global modeling tools; close links
with Oxford University, and a range of partner institutions in Europe, the US and in the United
Nations Project Link.
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