HOTEL BOOM 8/04/2015 1 Location Main connection road(A12): • between Brussels – Antwerp • between Ghent – Mechelen No other international branded hotel project within 15km Main suppliers: • European Market City • De Schorre • Studio 100 • KMO areas within 50 km radius 8/04/2015 2 Hotels in the area Hotels close by: • Hotel Domus, Antwerpsestraat in Boom (12 rooms) Nearest Hotels • Kasteel Solhof 6.3km • Novotel Mechelen 10km • Holiday Inn Express Mechelen 10.1km • NH Mechelen 11km • Crowne Plaza 12.2km • Ramada Plaza Hotel 12.7km • Tulip Inn Antwerpen 14.4km • Bank Hotel Antwerpen 15.1km • Theater Hotel Antwerpen 15.1km • Hylitt hotel Antwerpen 15.3km • Radisson Blu Astrid 15.4km • Park Inn Radisson 15.4km • Holiday Inn Express Antwerp City-North 16.5km • Campanille Brusssel-vilvoorde 17.7km 8/04/2015 3 Competition • • • • • • • Holiday Inn Express Mechelen 10.1km Novotel Mechelen 10km NH Mechelen 11km Campanille Brusssel-Vilvoorde 17.7km Theater Hotel Antwerpen 15.1km Holiday Inn Express Antwerp City-North 16.5km Tulip Inn Antwerpen 14.4km 8/04/2015 4 Business Drivers vs Location European Market City 8/04/2015 De Schorre Bedrijven zone N16 5 Main Business Providers European Market City : The Project • • Wholesalecenter , a place where producers, distributors promote their products to professional cutomers. A state-of-the-art place to work and do business, it offers more than 20 types of services – • EMC covers more than 20 categories including: – • Fashion, decoration, construction, new technologies en techniques The place to be for professionals with more than 600 professionals on 1 place – • • • Restaurants, business centre, supermarkets, banks, fitness, créche, service providers offices in tax,legal, marketing,… Belgian and international Temporary exhibition space for fairs, product launches and congresses Out-of-the-box progam to attract 200,000 relevant professional visitors/ annum Unique concept of combination showroom, offices, warehouse space in 1 location 8/04/2015 6 Main Business Providers European Market City : The Construction • • • • • Modern architecture, Very sustainable building applying the new techniques and challenge conventions Largest brownfield of Flanders’ development Total gross surface of the building 200,000 sqm 4 independant buildings with in-between areas: each an individual, themed atrium tailored tot he needs to the adjoining categories 8/04/2015 7 Main Business Providers European Market City : Phased Construction & Timing Phase 4: 57 000 sqm Phase 3: 63 000 sqm Phase 1: 32 000 sqm BP submitted 8/04/2015 Phase 2: 27 000 sqm QTR 1 2012 • Ground and foundation works, building application QTR 2 2012 • construction phase 1, shell and finishing QTR 3 2012 • Installation showrooms and opening phase 1 8 Main Business Providers: Recrational activities • Beautiful and authentic setting for families, schoolgroups, companies to enjoy the outdoor and indoor facilities. Events • A mix of music, hobby, cultural and sports events is tailored to everyone liking. This Provincial Recreational Domain is high on the list of lots of event organisors for business as well as leisure events. Sport • Indoor, you can dansce and practice combat and other indoor sports. • The ‘Schorre’ is home to the Braxgata Hockey Club (national Belgian team); it also facilitates lots of football teams in the area. • It also offers a wide variety of adventure sports: hang gliding, paragliding, kajakpolo and mountainboarding,.... 8/04/2015 9 Sports & Recreational activities Recreatie • Playground; the longest slide in Europe and a playground which has been recently redeveloped with state of the art toys also for children with disabilities. • Biking and walking routes (starting point of a biking route of 228 km, throughout the Rupelstreek ) • Lots of beautiful walking and pick-nick areas in the green. Sport • Indoor dance and sports such as combat sports and other indoor sports • Outdoor • Hockey field for Braxgata Hockey (Belgian national team) • A number of football fields • Adventure sports such as paragliding, hanggliding, nordic walking, mountainboarding, wall climbing, kajakpolo,... 8/04/2015 10 Outdoor Events Events Mano Mundo (12 - 13 May 2012 ) • Intercultural music festival. • 80 000 visitors Feria Andaluza (25, 26 en 27 mei 2012) Plants & Craftsday (28 May 2012) • Plants- and craftsday. Summerbike festival (1, 2 en 3 July 2012) Tomorrowland (27, 28 en 29 July 2012) • Biggest outdoor dance-event, • 120 000 visitors Belgacom Mountainbike Cup (4 August 2012) Schorremorrie (19 August 2012 ) • Schorremorrie a 100% child-friendly activity day. Xtreme Xperience (23 September 2012 ) • Unusual, adventurous and extreme sports! Putteke Winter (7 & 8 December 2012 ) • Life performance in a candle-lighted park) 8/04/2015 11 Indoor Events Conference facilities • 5 full option conference rooms with a total capacity of 170 people – Vergaderzaal Hoek (16 personen) – Vergaderzaal Noeveren (12 - 14 - 12 personen) – Auditorium Boom (115 personen) • Catering (up to 500 people) Extension for the future • 1 large conference room/auditorium for 300 people • Refurbishment of the St Anna Chapel to a multifunctional music and theater venue 8/04/2015 12 Reference list • • • • • • • • • • • • • • • • • • • • • • • Tomorrowland (ID&T) VW Mania TV1-dag Tuning Fandango Citroën Jumble AS Adventure Wrakduik Hyundai BGJG Spirit Gamma AXA Imsir Format Plus Vadeb Strabag Draeger DHL Produmex Decathlon Price Waterhouse Coopers Allround Mania Smart Meeting.... 8/04/2015 13 Main Business Providers: N16 8/04/2015 14 Main Business Providers: N16 Bornem • Azerti, SCM Group Belgium, BMW, Helia-Plastic Color, Asamco, BMS Micr Nutrients, Clayton Belgium NV, VF Europe, A;Schulman International Services, Cannon Benelux, Capsugel Belgium, CHEP Benelux, Qualiphar, Sappi Benelux, Staedtler Benelux, Friesland drinks, Nutricia België, VRD logistics Willebroek • Belgian Scrap terminal, Cymaco, Euro Coating Cy, Indaver Logistics, Timcal Belgium, Femont/Femstaal, Dachser transport, Belgotex, De Meeuw, Alural Belgium,Mazda Motor Logistics Europe, Alpreco, Anixter Belgium, Schenker 8/04/2015 15 Main Business Providers: N16 Boom: • Skyman International, Cornelis Plastics, Eta-com Group, Ethnicraft, Fanuc Robotics Benelux, Starco, Puurs • Duvel-Moortgat, Nedax Sorbo Benelux, Beyers Koffie, Fiege, Maas International, Prayton Benelux, Mouterij Albert, Van Gansenwinkel groep, DD Shipping, Pfizer Manufacturing Europe,, Alcon belgium, Campbell Coordination Centre, Orbit, Smeg Belgium, Caterpillar Logistics Bobindus,Emergo-group, H&M, K Puurs Logistics, Groven +, Purna Pharmaceuticals, Zumtobel Lightin, IWG, Peleman Industries, Chiquita Fresh 8/04/2015 16 Hotel Features & Timing • • • • • • Spacious lobby looking out on gardens 1 meeting room Great Room and in-room facilities Leisure Facilities Underground Parking facility Back of House Facilities 8/04/2015 • • • Start construction 9/2012 Soft opening 9/2013 Grand opening QTR 4 2013 17 Mobiliteitsplan Check-in/ Check-out Hotel Overwegingen Check-in • Piekmomenten tussen 19.00-21.00 • Shuttle tussen hotel en ECM • Tussen 25 en 30 voertuigen per uur op de piekuren Check-out • Piekmomenten tussen 07.00 – 09.00 • Tussen 24 en 26 voertuigen per uur op deze piekuren • 8/04/2015 • • • Piekmomenten liggen grotendeels buiten deze van de locale omgeving (Lidl 09.00-18.30; Delhaize 08.3020.00) Georganiseerd vervoer tussen ECM en het hotel/ Tower Openbaar vervoer ( zie volgende slide) Mogelijkheid om Airport Express via Boom te laten rijden als de verbinding E19 / A12 af is?? 18 Mobiliteitsplan De Lijn NMBS – Station ligt 2.88 km van het hotel – Lijn 287 en lijn 500 (20’) • Antwerpen – Boom – Lijn 500 (43’), 300 meter wandelen • Mechelen – Boom – Lijn 500 (50’), 300 meter wandelen • Zaventem – Boom – Lijn 683 / 500 (1.50u) • Brussel – Boom – Lijn 410/461/500 (1.55u) – Trein Brussel/ Antwerpen dan lijn 500 8/04/2015 • Antwerpen – Boom – P8274 / L 2568 (43’) • Mechelen – Boom – P8274 en IC2016 (32’-52’) • Zaventem – Boom – CR3766/ IR2718/ L2589 ( +- 1.30u) • Brussel – Boom – IC4516 / L2568 (1u) 19 Mobiliteitsplan Vanuit beleidsplan IHG • • • ?? % boekingen via de website Aanwijzingen op de website Gedetailleerde bewegwijzering met plan – printbaar op de site 8/04/2015 20 Mobiliteitsplan Gedetailleerde bewegwijzering met plan – printbaar op de site 8/04/2015 21 Mobiliteitsplan 8/04/2015 22