A new model of promotion, sales and sharing resources tailored specifically for the Northern Ireland tourism industry
Belfast Tours Ltd :: www.belfastcitysightseeing.com
Tel: 00 44 (0) 28 90 321 321

Background – what is included:
Belfast City Sightseeing tour
Belfast Tours Ltd :: www.belfastcitysightseeing.com

Lagan Boat Company
Belfast Tours Ltd :: www.belfastcitysightseeing.com

Crumlin Road Gaol:
Belfast Tours Ltd :: www.belfastcitysightseeing.com

Giants Causeway full day tour:
Belfast Tours Ltd :: www.belfastcitysightseeing.com

Visitor trends:
Our research highlighted;
How people visit here
How long they spend here
What they tend to do
What they generally spend
Belfast Tours Ltd :: www.belfastcitysightseeing.com

Sales channels:
- Online
- Trade agents
- Packages
- Hotels
- Each business sells
Belfast Tours Ltd :: www.belfastcitysightseeing.com

Revenue:
- Sales growth for all businesses
- Increased cross selling
- Increase spend on peripherals
- Positive cash flow
- Pre-visit conditioning
Belfast Tours Ltd :: www.belfastcitysightseeing.com

Belfast Tours Ltd :: www.belfastcitysightseeing.com

Revenue Innovation:
- Each component sells the Golden Ticket through their existing channels
- They become the lead partner
- They pay out to the other components on redemption
- They retain the profit for that sale
- They retain the customer data
- They get first opportunity to prepare the visitor
Belfast Tours Ltd :: www.belfastcitysightseeing.com

Revenue Innovation – benefits of this:
- All businesses get to share marketing costs
- All businesses share contact base
- All businesses benefit from exponential exposure
- The collaboration provides increased coverage of the package
- Each business increases sales
Belfast Tours Ltd :: www.belfastcitysightseeing.com

Revenue Innovation in the new Northern Ireland tourism industry
This model is tailored to the NI tourism industry;
- Dominated by SME’s
- Geographical clusters
- Personal and business relationships
- Pressure on spend and investment
- Collaboration will increase strength
- Share best practice
Belfast Tours Ltd :: www.belfastcitysightseeing.com

Potential for implementation across Northern Ireland:
- Cluster of businesses e.g. North Coast or Mournes
- Accommodation providers
- Activity providers
- Restaurants
- Create weekend or overnight activity package
- Each individual business promotes heavily
- Specific NITB package marketing initiative
- Opportunity for return visits
- Share costs
- Share benefits
Belfast Tours Ltd :: www.belfastcitysightseeing.com

Outcomes:
- Reduced costs
- Increased sales
- Creation of effective partnerships
- Authentic experiences
- Improved visitor experience
Belfast Tours Ltd :: www.belfastcitysightseeing.com