Phoenix Beverage
Greg Brayman
Phoenix
Beverages
was
started in 1951 by the
Brayman family.
Originally, Phoenix was a
Miller wholesaler in western
Queens. Through organic
growth
and
acquisitions
Phoenix
beverages
has
become one of the leading
beer and alcoholic beverage
wholesalers in New York.
Phoenix has a history of
integration and innovation.
We have successfully adapted
our sales and operations to
meet the changing needs of
our customer base
1951 Forbee Brothers was formed and was appointed as the distributor for Regent’s Beer
1953 Appointed Miller and Carling for Western Queens County
1956 Appointed Lowenbrau for Western Queens County and Carling Black Label (Red Cap Ale
and Black Label Beer) for Brooklyn
1957 Appointed Miller for all of Queens County and Staten Island (Richmond County)
1959 Appointed Heineken for Brooklyn and Queens Counties
1980 Acquires Better Brands (Miller Brewing Co. Branch Distributor) which has Miller in
Brooklyn
1981 Acquires Miller for Half of Manhattan (below 86th St.)
1982 Acquires Guinness Brands (Guinness, Bass, Harp) from the GBIC Branch Distributor for
Manhattan (below 86th St.), Brooklyn, Staten Island, and Queens
1984 Acquires Heineken for half of Manhattan (below 86th St.)
1996 Acquires River and Suffern Distributing – Miller, Heineken, and Guinness for Orange,
Putnam, Dutchess, Sullivan, and Ulster Counties
2000 Acquires Heineken and Miller for Bronx, Westchester, and the remaining part of
Manhattan.
2005 Acquires Craft Brewers Guild Distributors, keeping Brooklyn Beer and divesting all Craft
Brewers Guild Brands
2005 Acquired license to sell and distribute Wines & Spirits and began operations
2007 Acquires Brooklyn Brewery Products for Ulster, Sullivan, Dutchess, and Putnam counties.
Phoenix Beverages History
Phoenix Beverages Fleet
• 175 Vehicles Including:
• Primarily Mid-Size Beverage Delivery Trucks
• Vans
• Tractors
• Box Trucks
• Currently, 10% of the fleet runs on NatGas
• Aggressive Plan to convert the entire fleet over the
next 5-7 years.
Fleet
Operations - Warehouse
Phoenix/Beehive has 2 strategically
placed warehouses
• Bracken Road providing rail
service, warehouse,
delivery and sales coverage
for the Mid-Hudson Valley
•
Brooklyn Piers providing
ocean shipping,
warehousing, delivery and
sales service for Metro
New York including Long
Island