Exam technique Explain Questions 1. Explain one benefit of the Cooperative being ethical (3 marks) 2. Give two disadvantages to the Co-op of being an ethical business. For each disadvantage explain the effect on the business. (8 marks) 1. Explain one benefit of The Cooperative being ethical (3 marks) 2) Look at 2 consequences (this will result in… therefore…) 1) Start your answer by saying what the benefit is… 3) Your answer must be in context to the business – use the information above to help you 1. Explain one benefit of The Cooperative being ethical (3 marks) 2) Look at 2 consequences (this will result in… therefore…) 3) Your answer must be in context to the business – use the information above to help you 1) Start your answer by saying what the benefit is… Becoming an ethical business will improve The Cooperative’s brand image , (1mark) this will allow it to charge more for its products (1 mark). This is because consumers will be willing to pay more for food like the fair trade coffee that it will sell as it does not exploit workers (1 mark). 2. Give two disadvantages to the Co-op of being an ethical business. For each disadvantage explain the effect on the business. (8 marks) 1. Two separate paragraphs are needed, one for each disadvantage 3) Your answer must be in context to the business (in this case The Cooperative) – use the information to help you 2) Look at 3 consequences (this will result in… therefore…)