Web 3.0

Why Should You Care
About Web 3.0?
Dr San Murugesan
Director, BRITE Professional Services
Adjunct Professor, University of Western
Associate Editor in Chief, IEEE IT Professional
[email protected]
The Web’s Revolution
The Web has changed almost everything!
 How we gather information, do our work, buy goods and
services, connect with our friends and family, spend our leisure
time, and even find a partner or lost friend.
 Transformed the business landscape -- how organizations
conduct their business, connect with their customers and
suppliers, and collaborate.
 How businesses foster innovation and source ideas and work -embracing the power of people
 The face of education, healthcare, emergency response, and
social interaction.
 Even the domains that were insensitive to technological
advances for centuries, such as politics, governance,
religion, and spirituality.
21 Years of the Web
 In a mere 21 years, the Web’s evolution and impact have
been phenomenal, yet it has not yet to reach its full
 In fact, we don’t even know what its full potential is.
 Although we know how the Web has evolved over the past 20
years, it’s anybody’s guess what the Web will become in
the next 20 years and how we, and the generations that
follows us, will embrace it.
 The Web has been rapidly evolving.
 To understand its development, the concept of
Web evolution, “Webvolution“, has emerged.
 It divides the major transformations of the Web
into different segment: Web 1.0, 2.0, 3.0, ...
• Objective is to explain paradigm shifts in its
evolution and transformation.
 Web 2.0 was introduced in 2004 by O’Reilly and
CPM Media.
Web 1.0
The first stage, Web 1.0:
 Presents and connects information
 Provides minimal interaction – transaction
 Static, primarily one-way publishing medium
 Read-only Web (readable Web)
 Hypertext links among billions of largely unstructured
Web pages, all generally designed to be read by humans.
Web Pages
Web 2.0
Web 2.0
Web 1.0
 Web 2.0 connects people; read-write web
 Enabled users to create and publish content with ease
 User-generated content. Users are contributing
information through blogs, SN, Tweets, Flicker, YouTube,
 Users are content producers/publishers and consumer Prosumers
What’s next?
 The Web transformed the way we communicate and do
business, but it's generated such a deluge of data that we
can hardly make sense of it all.
 What’s next? What is the future of Web? What things are
we missing on the web?
 Emergence of Web 3.0
• What will Web 3.0 actually look like?
• What business and societal changes will it bring?
• Will it help us process, understand and harness all the
data we've been capturing?
• How will it disrupt business models?
What’s Web 3.0?
 Perception what Web 3.0 is, and will be, varies.
 This reminds us the “Elephant and Seven Blind
Men” story.
Web 3.0
 Web 3.0 refers to a third generation of Web technologies
and services . Aim is to:
• Provide machine-facilitated understanding of
information on the Web
• Facilitate information aggregation and to offer a more
productive and intuitive user experience.
• Also called Semantic Web or meaningful Web.
 Currently, significant developments are taking place and
new Web 3.0 applications have begun to emerge .
What is Web 3.0?
 While Web 2.0 uses the Internet to make connections
between people, Web 3.0 will use the Internet to make
connections with information.
 Web 3.0 facilitates generation new information or insights,
rather than humans.
 A giant database – structured or unstructured, all kinds of
 Its most important features are the Semantic Web,
personalization and context-awareness
 Like a personal assistant who knows practically everything
about you, it an access all the information on the Internet
to answer any question.
Web 3.0
 First-generation Metaverse (convergence
of the virtual and physical world)
• A web development layer that includes
TV-quality open video, 3D simulations,
augmented reality, and sensors.
Web 3.0
 A collective term, encompasses technology,
process, business model, applications.
 This will be about:
semantic web (or the meaning of data)
context-awareness, and
Web 3.0
Web Squared?
 “Web Squared: Web 2.0 Five Years On”
• A report by Tim O’Reilly and John Battelle,
2009 . Web2.0 Summit 2009
• http://bitly.com/SUN8tk
 This a continual model.
 In the same way that Web 1.0 exist within Web 2.0,
features of Web 1.0 and 2.0 is present in Web 3.0.
Web 3.0
Web 2.0
Web 1.0
Web is about Linking/Connecting
 Web 1.0 is about linked Pages.
• Read
 Web 2.0 is about linking People.
• Read, Write
 Web 3.0 is about linking and connecting
data - web of data
• Read, Write, Eecute
What’s Semantic Web?
Semantic Web
Enables information from diverse sources to be easily
combined and used in profoundly different and more
powerful ways.
It promotes common formats for data on the World Wide
By including semantic content in web pages, the Semantic
Web aims at converting the current web of unstructured
documents into a "web of data".
Provides a common framework that allows data to be
shared and reused across application, enterprise,
and community boundaries
Enables users to find, share, and combine
information more easily
Semantic Web
 A world in which software “agents” perform Webbased tasks we often struggle to complete on our
 A Web agent could be programmed to do almost
anything, from automatically booking your next
vacation to researching a term paper.
 This involves a reannotation of the Web, adding
all sorts of machine-readable metadata to the
human-readable Web pages we use today . . .
• Tim, Lucy, and The Semantic Web
Virtual Assistant
 'Web 3.0‘ will take your life on auto-pilot.
 Imagine telling the computer (or inputting the
command): "After the meeting, I want to see a
new movie at a theatre near by. I'm done with my
meeting at 3 PM, so go ahead and book two
• Context awareness – location, time
• Personalisation
• Data integration and assimilation
 It is very possible that you'll be able to literally tell the
computer what to do, and your computer will do as its told.
Web 3.0 is About Augmentation
 The content or applications presented to the user could be
augmented with multiple layers of content.
• Example: Mobile application with location-based
information augmenting a map.
 People and machines publishing to and interacting with
each other to inform and augment each other's work, tasks
and applications.
Web 3.0: The next fundamental change both in
how web pages (information) are created and
presented to the users, and how people interact
with them.
Semantic Search
 Seevl – a music discovery service. It offers a semantic search option,
where a user can enter several different facts that he/she wants to
search in combination.
 For example you could search for ‘all of the Australian guitar
artists who have their origins in Ireland’.
 It provides an answer to this question as well as a wealth of
contextual and related information about those artists.
Personalised Recommendation Engine
 Personal recommendation engines are
already widespread – examples include
Amazon and iTunes Genius.
Contexts - Different Dimensions
 Location. Country, town, and proximity to points of interest including
shops, informing what is accessible.
 Device. Interface being used and previous use of that type of device
 Date. Day of the week (notably distinguishing weekday and weekend),
time of year, and proximity to major events such as Christmas or
Valentine’s Day.
 Time. Time of day, making coffee, beer, or movie guides more or less
 Weather. Searches for local destinations may be impacted by current
weather, such as pubs with beer gardens being more prominent on
sunny days.
 Mood. Positivity, negativity, excitement, hunger and far more, as
reflected in status or other updates, could impact the content
Connected World!
 Consider what’s coming: hundreds of billions of ‘smart’
things – sensors, cameras, cars, shipping containers,
intelligent appliances, RFID tags by the hundreds of millions
– all becoming interconnected. Internet of Things (IoT)
Web 3.0 is on the Horizon
 New Web 3.0 applications are beginning to emerge
 Web 3.0 is used with a few internet websites including:
iGoogle, Twine, Wolfram Alpha, LastFM, TuneGlue.net and
 Most of the current business models target consumers as
their main focus, but Web 3.0 is not limited to consumerfacing applications but also can be leveraged for other
business applications
 As Web 3.0 comes into being, its effect on both users
and businesses will be profound. It will change how
people work and play, and how companies use
information to market and sell their products, as well
as operate their businesses.
Web 3.0 Status – Survey Findings (2011)
 Web 3.0 is seen as “the intelligent web,” “the
semantic web” and that it included natural
language search and location awareness -- 75
% of respondent
 Biggest benefit was more intelligent, relevant and
personalized search -- 65 % of respondent
 It was OK for Google, Facebook and Twitter to
invade their privacy as long as it gave them better
search results – 50% respondent
• http://bitly.com/QxJRuP
Consumer Benefits
 Vastly personalised experience
 Context-aware, precise response.
 Efficient management of time spent on the Web
Business Benefits
 Great opportunity for better targeted
 Improvement in operational efficiency
Issues and Challenges
 Security and privacy issues
• Potential increase in security
• Impact of security breaches
• Plugging security holes will
be critical
• Opt-out options
 Technical issues
 Scalability issues
Web 3.0: Outlook
 One could see Web 3.0 as functional additions to
Web 2.0, rather than a dramatic restructuring of
the Web
 It envisages information from diverse sources
being easily combined and used in profoundly
different and more powerful ways.
 What will be Web 3.0 in four or five years?
• Four year ago no one knew what an iPad was, and who
will be using it.
• Who is to say that three years from now we will not be
using location-based augmented reality applications on
smart devices on a daily basis?
Glimpse of Some Ongoing Developments
 Semantic search engines: Google Squared Wolfram
Alpha, Community built search portals like Swicki and
natural language search sites Powerset
• Quite useful to enhance one’s search experience.
 Socializing in Web 3.0:
Google’s OpenSocial , Wink , FOAF (friend of a friend)
Google’s OpenSocial brings social sites together with useful
Wink is a people search engine for blogs and social networks.
Twine is the next generation of social bookmarking. It tries to
understand you by providing the most appropriate content for you.
Putting the content into the social context
Embracing Web 3.0 is a Journey
 What worked before may not
work again
 Systems and businesses built on
yesterday’s assumptions about
consumer behaviour wouldn’t
 Be prepared.
• Open up to the Internet world –
calls for new mindset
• Move to real-time
• Structure the data
• Involve customers/users
Web 3.0 Strategy
 Build general awareness and understanding of Web 3.0
 Develop a Web 3.0 strategy and roadmap.
• The emerging Semantic Web/Web 3.0 will require us to
dramatically rethink traditional notions of how business,
data/information, application, and technology
architectures are conceptualized and realized within an
• Invest in training and skills development in order to
leverage Web 3.0 in your specific environment.
• Develop potential use cases based on strategic
business and technology opportunity areas.
Web 3.0: Enhancing the Connection and
Generating New Info and Insights
 Web 3.0 will
improve the
knowledge on the
Web 3.0 Opportunity
 Web 3.0 is a blue ocean waiting to be explored.
Confluence of Technologies and Approaches
Cloud Computing
Smart Mobile Phones, Tablets
Internet of Things
Wireless sensors, sensor networks
Broadband communication networks
IPv6, 3G and 4G
6. Mobile payment systems
Research Directions
 Technology Areas
• Semantic technologies
 Semantic tagging, semantic search, semantic advertising
Information Aggregation
Information Summarisation
Context sensing
 Applications
• Personal, business applications
• Context-aware, personalised applications
• Augmented Reality
Think differently, and encourage others to
think differently in solving problems and
conceiving new products and services.
To Discover, Look at Differently
 A true voyage of discovery does not exist in the
observing of new landscapes only, but in learning
how to look at it differently.
-- M. Proust, French writer
“The people who are crazy
enough to change the world
are the ones who do.”
-- Steve Jobs
Knock-on effects
Change Your Lens
 Change how you see
the [future] world.
• The world is moving so fast these days that the man
who says it can't be done is generally interrupted by
someone doing it.
-- Elbert Hubbard
Web: The Next 10 Years?
 “The best way to predict the future is to invent it.”
--- Alan Kay, Computer Scientist
Alan Kay, “Predicting the Future,” Stanford Eng., vol. 1, no. 1, 1989,
pp. 1–6; Talk at 20th annual meeting of the Stanford Computer
Forum in 1989.
Thank You
Dr. San Murugesan
Director, BRITE Professional Services
Adjunct Professor, University of Western Sydney
[email protected]
Twitter: http://twitter.com/santweets
LinkedIn: http://linkd.in/sanlink
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