Sales Guide
DCS-3530
HD Wireless 11n Network Camera
Version 1.00
D-Link HQ, December, 2015
1D-Link Confidential
 Objective:
Allow OBU to understand why introduce this new model (SKU)
A clear and solid set of points to lead for product sales/ selling
To be equipped with knowledge on how to sell against key competition
Recommendation of associated SKUs for target segment
 Suggestion for OBU by using this Sales Guide:
Sense the sales opportunity
See if the spec meets the past and current project demand.
Kickoff, enhance channel recruitment by this unique new model
Use this unique new model to attract channel partner to up the sales.
Forecasting from channel partner
To learn the run-rate from competitor’s model by consulting with channel partner
who currently carry and sell that competitor’s model.
2
 DCS-3530 is ositioned as key model to meet mainstream of
business camera that involves many new initiatives:
2.4G Wireless HD 1280x720p resolution and full frame rate video camera.
Equipped with HD+H.264 spec mix as one of major product range.
Apply the Advanced web interface.
One of the key attraction for channel development and project penetration thanks to
its popularity and competitive pricing.
3
 Product Highlight
 Positioning Overview
 Target Market
 Selling Point
 Competition Analysis
 Competition Mapping
 Sell Against Competition
 Technology Brief
 Product Deployment Guide
 Mainstream HD 720p H.264 indoor box camera.
 2.4G 802.11n wireless for ease installation
 Local Storage can record video/snapshot at camera side during alarm
triggering.
5
Roadmap Update – Business Camera
Fixed Box (Indoor)
 Available
 In Development
 In Plan
DCS-3716
1/2.8” 3Megapixel CMOS
H.264, MPEG4, MJPEG
1080 @ 30fps (Max. 2048x1536 @ 15fps)
WDR, SD slot
DCS-3715 B1(will EoL)
Indoor
1/2.7” 2 Megapixel CMOS
H.264, MPEG4, MJPEG
1080P @ 30fps (Max. 1920x1080 @ 30fps)
Two way audio, SD slot
DCS-3714
1/3” 1.3Megapixel sensor
H.264, MPEG4, MJPEG
720P @ 30fps
Two-way audio, SD slot
DCS-3710 B1(will EoL)
Replace
1/3” 1.3Megapixel CMOS
H.264, MPEG4, MJPEG
720P @ 30fps (Max. 1280x1024 @ 30fps)
WDR, Two-way audio, SD slot
DCS-3112 (will EoL )
¼” 1.3Megapixel CMOS,
H.264, MPEG4, MJPEG
720P@ 30fps (Max. 1280x1024 @ 30fps)
Two-way audio, SD slot
DCS-3511/3530
1/4” 1Megapixel CMOS
H.264, MPEG4, MJPEG
720P @ 30 fps
ICR, DI/DO, Micro SD slot
PoE (DCS-3511)
11n (DCS-3530)
DCS-3010
1/4” 1Megapixel CMOS
H.264, MPEG4, MJPEG
720P @ 30 fps
Compact, Micro SD slot
PoE
MP models
Q3 2014
Q4 2014
Q1 2015
[ Oct. 2014 Update ]
HD 1280x720p
H.264
Wireless 802.11 b/g/n
Indoor application (*with Enclosure can use for outdoor )
Micro SD card local storage
Two-way audio
DCS-3530
Retail
Residential
Commercial
Education
Healthcare
All entrances
Security zone
Public corner
Warehouse
Car Park*
All entrances
Garden and
backyard*
Perimeter*
Public corner*
Private garage
Car park*
All entrances
Lobby
Security zone
Public corner*
Warehouse
Factory plant
Loading dock
All entrances
Outdoor field*
Public corner*
Perimeter*
Warehouse
Roof*
All entrances
Lobby
Security zone
Car park*
Public corner*
Perimeter*
Warehouse
Roof*
Government
All entrances
Lobby
Security zone
Public corner*
Perimeter*
Warehouse
City surveillance*
7
1.Triple codec (H.264, MJPEG, MPEG-4) supports all VMS integration.
2.30 FPS (Full frame rate) of HD (720p, max 1280 x 800).
3.Support wireless 802.11 b/g/n.
4.MicroSD local storage for event recording.
5.Built-in Vari Focal lens for ease viewing angle adjustment.
6.Built-in ICR (IR-Cut filter Removable) for Day and Night surveillance.
7.Tamper Detection that notify when tampering occurred.
8.Support Digital input and output for external alarm trigger.
9.Simultaneous four (4) profiles feed specific stream for each app.
10.HTTPS encryption for web browser.
11.802.1x, QoS, CoS, SNMP equipped for advanced transmission.
12.Supporting features
•
•
•
•
•
1/4” HD progressive Scan CMOS sensor
Two-way audio support
Built-in MIC
Support privacy mask function
ONVIF Compliance
 Product Highlight
 Positioning Overview
 Target Market
 Selling Point
 Competition Analysis
 Competition Mapping
 Sell Against Competition
 Technology Brief
 Product Deployment Guide
BLUE an advantage over competitors
RED a disadvantage over competitors
Brickcom
Performance
HikVision
D-Link
D-Link
DS-2CD4012F-WMax.
Res. 1280 x 1024
Lens (Optional)
802.11 b/g/n
DIx1 / DOx1
ICR
DCS-3530
Max. Res. 1280x800
Vari focal lens 2.8~12mm
802.11 b/g/n
DIx1 / DOx1
ICR
Price
DCS-3430
Max Res. 640x480
Fixed lens 6mm
DIx2 / DOx1
ICR
WFB-130N
Max Res. 1280x1024
WDR
Lens is optional item
DIx1 / DOx1
ICR
BLUE an advantage over competitors, RED a disadvantage over competitors
Manufactor
D-Link
D-Link
Brickcom
HikVision
Model Name
DCS-3530
DCS-3430
WFB-130N
DS-2CD4012F-W
Image Sensor
1/4" 1 Megapixel Progressive Scan CMOS
1/4" Progressive Scan CMOS
Picture
1/3" 1.3 Megapixel Progressive Scan CMOS
1/3" 1.3 Megapixel Progressive Scan CMOS
(Sony Exmor)
Video Compression
H.264, MPEG-4, MJPEG
H.264, MPEG-4, MJPEG
H.264, MPEG-4, MJPEG
Max. Video Resolution @ FPS
1280x800 @ 30fps
640x480 @ 30fps
25fps @ 1280 x 1024
H.264, MPEG-4, MJPEG
30fps @ 1280 x 1024
Day & Night- ICR
IR Cut Removable (ICR) Filter
IR Cut Removable (ICR) Filter
IR Cut Removable (ICR) Filter
IR Cut Removable (ICR) Filter
Wide Dynamic Range (WDR)
No
No
Yes
Yes
Minimum Illumination
0.1 Lux (Color), 0.05 Lux (B/W)
0.5 Lux
0.5 Lux (Color), 0.1 Lux (B/W)
0.01 Lux@F1.2 (Color),
0.001@F1.2 Lux (B/W)
Lens
2.8~12mm / F1.4
6mm / F1.8
(Option)
(Option)
Two-way Audio
Yes
Yes
Yes
Yes
Built-in Microphone
Yes
Yes
Yes
Yes
Audio Line In
Yes
Yes
Yes
Yes
Audio Line Out
Yes
Yes
Yes
Yes
Storage Card Slot
micro SD Card (Max. 32GB)
SD Card (Max. 32GB)
SD Card
micro SD Card (Max. 64GB)
802.1x
Yes
No
Yes
Yes
HTTPS
Yes
No
Yes
Yes
IPv6
Yes
No
No
Yes
QoS
Yes
No
Yes
Yes
SNMP
Yes
No
No
Yes
Wireless IEEE Standard
IEE 802.11 b/g/n
IEE 802.11 b/g/n
IEE 802.11 a/b/g/n
IEE 802.11 a/b/g/n
Digital Input / Digital Output
1/1
2/1
1/1
1/1
RS-485 Interface
Yes
Yes
Yes
Yes
Analog Output
No
BNC
No
BNC
Power Input
DC 12V
DC 12V
DC 12V, AC 24V
DC 12V, AC 24V, PoE
Price information
MSRP USD290
MSRP USD519
Web price USD421
Web price USD183
 Product Highlight
 Positioning Overview
 Target Market
 Selling Point
 Competition Analysis
 Competition Mapping
 Sell Against Competition
 Technology Brief
 Product Deployment Guide
 Video Management
• HD 16:9
• Privacy Mask
• ePTZ
 Network Protocol
• ONVIF
• HTTPS
 Event Management
• microSD Card storage
13
Video Management
HD Resolution
HD, the High Definition video is commonly
been adopted as mainstream video
standard from vast video categories, such
as digital TV, computer monitor, gaming,
filmmaking, and also video surveillance.
Pixel of HD
1280 x 720 (720p)
Aspect Ratio: 16:9
End-to-end resolution
Video quality is ensure from camera to monitor
as same high quality only by HD.
Except HD, all other resolution, even higher
megapixel ones will end up with letterboxed,
pillar-boxed, window-boxed from viewing.
Future-proof standard
HD is the mainstream which outpace even the
non-HD megapixel range.
Source: en.wikipedia.org/wiki/File:Vector_Video_Standards2.svg
Video Management
 Privacy Mask
User could easily frame the sensitive zone from the image with black out effect that
prohibit all streaming with this privacy mask setting.
Up to Five (5) areas are supported.
In associated with Motion Detection, area under privacy mask will be motiondetection-free.
Video Management
 ePTZ
Thanks to digitalization, ePTZ allows user to zoom in to target area or object to see more
detail than normal viewing.
In addition, click and drag to move the closer view to any other area from the original
image is easy and simply on your finger tip. Especially suit for HD and above.
Full view of video
Pan, tilt and zoom to bottom left by ePTZ
Pan, tilt and zoom to bottom right by ePTZ
Network Protocol
 ONVIF standard
ONVIF, the Open Network Video Interface Forum, is an open industry forum for the
development of a global standard for the interface of IP-based physical security
products.
 How you can benefit from ONVIF
A global interface standard will make it even easier for end users, integrators,
consultants and manufacturers to take advantage of the possibilities offered by
network video technology.
Visit ONVIF official website for more detail: www.onvif.org
Network Protocol
 HTTPS for network security
Three (3) options to enable the HTTPS:
1. Create self-signed certificate automatically,
2. Create self-signed certificate manually, and
3. Create certificate request and upload the certificate file which is signed by third
party already.
Micro SD Card Storage
 Event recording / backup recording
micro SD card record supports recording of event trigger from Motion Detection,
Alarm trigger.
Digital
Input
Video Clips
Snapshot
Motion
Detection
 Product Highlight
 Positioning Overview
 Target Market
 Selling Point
 Competition Analysis
 Competition Mapping
 Sell Against Competition
 Technology Brief
 Product Deployment Guide
Application Diagram
Wireless
Router
DCS-3530