DRAFT PROGRAM THE FIRST 2014 EDITION EvEnT AnD

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UNIVERSITÀ DEGLI STUDI DI MILANO, AULA MAGNA, VIA FESTA DEL PERDONO 7
A 3-day festival and exhibition to present the alpine cultural heritage
and the new emerging technologies for the 2014-15 winter sports
The first 2014 edition
In October days are shorter, nights are colder, the first chill suddenly sparks our desire
for snow. Milano Montagna will show and disseminate the passion for all facets of winter
mountain sports including technology and design.
The University of Milan, Università della Montagna and Mountain in the City introduce
the first edition of Milano Montagna, a 3-day festival and exhibition to present the alpine
cultural heritage and the new emerging technologies for the 2014-15 winter. We invite
all winter sport enthusiasts (skiers, freeriders, climbers, alpine tourers), alpine guides
and professionals to exchange their adventures, experiences, projects and innovative
technologies in a unique location in a ‘600 year old University in the heart of Milan,
the city of Design and venue of Expo 2015.
Event and Program
Exhibition
guests
Milano Montagna has six main features:
› A 3day exhibition of innovative and emerging
winter sport technologies;
› Round tables and seminaries on technologies and
emerging issues such as global warming and safety;
› Speeches and video from the Freeride World Tour,
international adventure and steep skiers:
› An exhibition on the history of freeride skiing;
› Milano Montagna awards for technology
and design (international jury);
› ARVA camp to disseminate safety skills.
Cutting edge international companies have been
invited to show their most innovative new products
for winter sports in the sections
Location
Strength
We have invited skiers and climbers who are overcoming
the limits of their disciplines such as Andreas Fransson,
Bruno Compagnet, Giulia Monego, Nadine Wallner,
Emilio Previtali. The Freeride World Tour will present
its 2015 edition. Roberto De Martin (President of Trento
Film Festival) and Agostino da Polenza (President of
Ev-K2-CNR) will be present. Top class athletes such as
Hervé Barmasse (one of the most innovative climber
of his generation), Luca Rolli, and Davide Capozzi will
present their climbing and steep skiing adventures.
Damiano Lenzi, the first athlete to achieve the AT Grand
Slam (Mezzalama, Patrouillle de Glaciers, PierraMenta)
will present his unforgettable 2014 season and the
coming one. Martino Colonna (freerider, writer, professor
of Chemistry) will chair a seminar on emerging new
technologies for winter sports.
Downtown Milan,
Università degli Studi
di Milano,
via Festa del Perdono 7
› Skis › Boots/bindings › Apparel
› Safety devices
› Software
As Milan is the International capital of design, the
Milano Montagna International Jury will award the
best industrial design in each field.
› A new event in a 2m City with deep alpine tradition and
no other event since the ‘90;
› Attendance from young (students, enthusiasts, tourists)
and middle age (professors, enthusiasts, tourists);
› The fascinating location is among the most visited in town;
› Lombardy region has 10m people, a long tradition of
interest in the mountain, and is among the richest in
Europe;
› October is the ideal time for sparkling interest in winter
alpine technologies;
› Some 10,000 qualified visitors are predicted to attend.
INFO
francesco.bertolini@milanomontagna.it
laura.agnoletto@milanomontagna.it
marco.mirabella@milanomontagna.it
www.milanomontagna.it
DRAFT PROGRAM
THURSDAY 16th ottobre 2014
9.00-14.00 Exhibit fitting
FRIDAY 17th ottobre 2014
10.00-23.00 Alpine new emerging technologies
SATURDAY 18 ottobre 2014
10.00-18.00 Alpine new emerging technologies
Exhibit opens
15.00
18.00
Alpine new emerging technologies
Exhibit opening
14.00-16.00 Seminars, video shows about new
Exhibit opens
10.00-11.00 50 years of Ski mountaineering School technologies from the Companies
Polartec, Vibram, Dalbello, EVI Ski
Milano Montagna opening: Speeches
from Institutions and Organizations
“Mario Righini”
11.00-12.00 Round table. Mountain as a work
16.00-17.00 Unimont presents itself to the
19.00-20.30 Welcome buffet
students, Prof. Carlo Lozzia e
Prof. Anna Giorgi
opportunity: Ski teaching, mountain
guiding, Huts and alpine jobs.
Modera Marina Morpurgo
20.30-21.30 Seminar: Glaciers and the global
warming, coordinated by Prof. Claudio
Smiraglia
17.00-18.00 Proiezione di Film premiato al Trento
Film Festival 2014 Introduce il
Presidente Roberto De Martin
21.30-23.00 FWT - Freeride World Tour and Steep
Skiing Video festival and shows from
International skiers, photographers and
video makers (Luca Rolli, Davide Capozzi
and Francesco Civra Dano)
14.00-15.00 K2 60 years after: Agostino da Polenza
and the team
15.00-16.00 Milano Montagna meets Damiano Lenzi,
18.00-19.00 Seminar: Ski equipment new
technologies coordinated by Martino
Colonna
Ski mountaineering World Champion
16.00-18.00 Milano Montagna Design Awards 2014
20.30-21.30 Seminar: High altitude alpine
environment, Prof. Michele Freppaz
21.30-23.00 A big Climber speech: Hervé Barmasse
Presented by
In cooperation with
Technical Partner
Media Partners
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