Chapter 1 - UW Student Websites

MCC Designs
Everything you need to keep your ride looking fierce
Meghan Perea
Carrie Ver Burg
Cory Schroeder
Meghan: Chief Executive Officer
Cory: Chief Technology Officer
Carrie: Chief Financial Officer
*As CEO of MCC Designs, Meghan is not only a leader and manager,
but keeps the business organized and calls the shots on tough decisions.
*As CTO of MCC Designs, Cory oversees all of the printing processes.
If there are ever any technical issues or questions, Cory is the guy to
talk to.
*As CFO of MCC Designs, Carrie oversees all of the financial work. She
is in charge of billing, as well as keeping records and balancing our
The Beginning
MCC Designs was founded in September of 2012
Three friends at the University of Wyoming, Meghan, Cory
and Carrie grew up together in Pinedale, WY where
Meghan’s brothers raced dirt bikes
At the start of their junior year, they decided it was time to
put their heads together and start using their creativity and
skill sets to generate some cash so they could travel the
world together
After winning the 30K business challenge competition
hosted by the College of Business at the University, they
started MCC Designs
Customers: Anyone looking to
spice up their dirt bike, whether
it is for a racing competition or
just to show off to their friends!
Every dirt bike rider wants to
have the hottest ride on the
track and MCC helps them do
just that!
Customer Demographic
*Most of our riders are going to be teenagers who want to display
their favorite colors, numbers and last names on their bikes in order to
stand out for their friends or during their races
*Our most popular work will include printing numbers on the front
and side number plates of the bike and combining colors to create a
custom paint job for everyone
*Online customers vs. storefront customers will be fairly similar,
differing only in the sense that they will be able to create their own
design right there online with our “Do it yourself” tool, which may
draw in more of the younger kids
Product: custom hydrographic designs and the
service of applying them to the customer’s dirt
bike parts and riding gear.
Price: middle-line to high price range with high
quality graphics at an automotive grade
(capable of withstanding time and wear)
Place: we offer the local motocross/dirt bike
community high quality designs that they
would normally have to travel to a bigger city
to get
Marketing Mix
Advertise our hydrographic designs on websites that sell dirt bikes, like
Yamaha, Suzuki, etc. allowing people who are already shopping for dirt
bikes to see our services and become interested.
Advertise our store in commercials as well as put ads in the local paper(s)
offering discounts for going online and ordering our services prior to
coming to the store. This will not only get our name out there, but speed
up the efficiency of our business.
Team up with local dirt bike dealers and pay them to promote our
services when people come to look at and buy their dirt bikes, this way
local customers will get information about our local services.
Donate our services to the city to make an art piece that will decorate a
public place and use the publicity to get our name out there in the
Laramie community.
Advertise our store in commercials that air locally as well as put ads in the
local paper(s) to inform our Laramie consumer base about our store.
Sponsor local riders in competitions and pay them to wear our
brand of hydrographed products. The community will see our
successful small business as willing to help local riders succeed
Laudon, K. and Laudon, J. (2012). Management
Information Systems: Managing the Digital Firm.
New Jersey: Pearson Education
Schluter, C. (Photographer). (2010). B&W dirt bike
[Photograph]. Retrieved September 20, 2012, from
personal collection.
Schluter, S. (Photographer). (2011). Racing
[Photograph]. Retrieved September 20, 2012, from
personal collection.
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