http://ipb.ac.id
Bogor Agricultural University
Webometrics Rangking Evaluation
Motivation
 If the web performance of an institution is
below the expected position according to
their academic excellence, university
authorities should reconsider their web
policy, promoting substantial increases of the
volume and quality of their electronic
publications
IPB Ranking – January 2012
Cara penghitungan baru/Jan 2012
IPB – Webometrics World ranking
Januari
2008
Juli
2008
Januari
Januari
Januari
Januari
2009 Juli 2009 2010 Juli 2010 2011 Juli 2011 2012
0
500
1000
1127
1500
2000
2500
3000
2063
2546
2476
2215
2162
1204
1180
1024
IPB - Indonesia Ranking
Januari
Januari
Januri
Januari
Januari
2008 Juli 2008 2009 Juli 2009 2010 Juli 2010 2011 Juli 2011 2012
0
2
4
6
8
10
12
14
16
5
7
5
6
8
9
12
14
5
Size
Januari
Januari
Januari
Januari
Januari
2008 Juli 2008 2009 Juli 2009 2010 Juli 2010 2011 Juli 2011 2012
0
123
500
830
1000
1270
1500
2000
2037
1495
2011
2500
3000
3500
4000
3053
3575
995
Visibility
Januari
Januari
Januari
Januari
Januari
2008 Juli 2008 2009 Juli 2009 2010 Juli 2010 2011 Juli 2011 2012
0
500
776
1000
1075
1360
1500
1912
2000
2397
2500
3000
3095
3409
3500
4000
4500
4098
1105
Rich files
Januari
Januari
Januari
Januari
Januari
2008 Juli 2008 2009 Juli 2009 2010 Juli 2010 2011 Juli 2011 2012
0
1000
170
978
1349 1530
2000
3000
4000
4557
5000
5408
6000
5137
4989
985
Scholar
Januari
Januari
Januari
Januari
Januari
2008 Juli 2008 2009 Juli 2009 2010 Juli 2010 2011 Juli 2011 2012
0
500
830
1000
937
1135
1500
1204
1569
1653
1855
2000
2287
2500
734
Repository Ranking January 2012
Repository Ranking April 2012
Size check
Visibility check
Richfiles check
Scholars check
Scholars Check
Apa yang telah dibangun
 http://repository.ipb.ac.id (as Scientific Repository) - 43.479
record
 http://iirc.ipb.ac.id (archive repository) – 10.060 record
 http://staff.ipb.ac.id (personal blog) – 1.288 sites
 http://student.ipb.ac.id (student personal blog) – 9.333 sites
 Directorate, Unit, Office, Research Center, Student Activities :
227 sites
Sumber: alexa.com 21 Juni 2012
Evaluasi Web Unit
Langkah-langkah yang
dapat dilakukan
Merawat Situs Web
 memastikan situs tetap
berjalan
 memperbarui dengan berita-
berita baru secara berkala
(abstrak skripsi/penelitian
terbaru), jadwal sidang
mahasiswa, dsb
 memperkaya dengan isi yang
populer yang menambah
minat pengunjung
 menambahkan fitur: Really
Symple Syndication (RSS)
SEO berita/situs - Visible
SEO berita/situs - invisible
Ukur Page Rank anda di Google
Bahasa Inggris
 Bahasa Inggris sebagai
bahasa utama situs
 Menjaring pengguna
yang lebih luas
 menuju WCU
Memastikan Crawler berkunjung
 memastikan robots.txt membuka
akses search engine crawler
 mendaftarkan situs ke search engine
utama
 membuat sitemap (http://www.xml-
sitemaps.com/)
Aktif Bertukar link dengan institusi lain
 Kerjasama pertukaran link saat
penulisan berita
 Kerjasama pertukaran link
dengan instansi yang memiliki
kerjasama (bisa dibuat dalam
satu halaman kerjasama)
 Link : www.ipb.ac.id
 Anchor text: IPB
Aktif di Blog staff.ipb.ac.id
 Mengupayakan agar
dosen dan staf
kependidikan aktif
menulis di blog
staff.ipb.ac.id
memperkaya isi Repository & IIRC
Memberikan artikel ilmiah yang dimiliki ke perpustakaan IPB , atau DKSI (dksi@ipb.ac.id)
Penugasan mahasiswa
 Penugasan mahasiswa
menulis di blog/web luar
ipb.ac.id dengan mengacu
pada
tulisan/artikel/publikasi
dosen yang diletakkan di
domain ipb.ac.id
Wikipedia
 Aktif mengisi konten-
konten di wikipedia
 selalu menggunakan
referensi yang berada di
bawah domain ipb.ac.id
Rich File
 Variasi Format file (pdf, ps, doc, ppt) pada content
repository, blog staf
 Pilah-pilah berkas pdf/ppt menjadi bagian-bagian yang
layak untuk menambah jumlah file
 Optimalkan web personal dosen yang memuat berbagai
dokumen publikasi, pengajaran (ppt, doc, pdf, ps)
 Slide File ppt dapat dipilih yang memang dapat dipublikasi
untuk umum
Scholar
 memperbanyak jumlah publikasi yang legal disebarkan
melalui media Internet, ditempatkan di repository.ipb.ac.id
atau blog pribadi
 Memperbanyak jumlah publikasi yang diindeks oleh Scopus
yang berdampak pada perangkingan Scimago (dapat
menghubungi Direktorat RKS).
SEO pada Joomla 1.6
Global
Configuration
Joomla 1.6 SEO
Article
Manager
Menu
Manager
Global Configuration
With default ACL settings only Super Users can access Global Configuration.
Global Configuration > Site Settings
Site Name
Use a descriptive Site Name rather than one focussed on keywords.
Global Configuration > Site Settings
Site Name
When your site is offline, the Site Name will be the first thing visitors will see.
Global Configuration
Global Configuration > SEO Settings
Search Engine Friendly URLs
SEF URLs give a much clearer signal about the page subject than non-SEF
URLs.
Global Configuration > SEO Settings
Search Engine Friendly URLs
http://www.example.org/index.php?option=com_content&Itemid=101
vs.
http://www.example.org/index.php/pagename
Global Configuration > Site Settings
Search Engine Friendly URLs
“Lorem ipsum dolor sit amet, consectetur
adipiscing elit. Cras ornare, neque in egestas
aliquam, dolor tortor vehicula enim, nec vulputate
metus risus sit amet urna. Morbi turpis neque
http://www.example.org/index.php/pagename vel
donec sapien leo. Porttitor hendrerit consectetur
quis, bibendum nec ipsum. Aliquam nec est quis
neque varius ultricies.”
SEF URLs create better links when the full URL is used as anchor text.
Global Configuration > SEO Settings
Use URL rewriting
Global Configuration > SEO Settings
Use URL rewriting
Use 'Save as' in Notepad as Windows won't allow a file name to start with a
dot.
Global Configuration > SEO Settings
Use URL rewriting
http://www.example.org/index.php/pagename
vs.
http://www.example.org/pagename
Global Configuration > SEO Settings
Add Suffix to URL
Global Configuration > SEO Settings
Add Suffix to URL
http://www.example.org/pagename.html
vs.
http://www.example.org/pagename
Global Configuration > SEO Settings
Add Suffix to URL
“We’re happy to crawl all of these file
extensions. It doesn’t matter what you
choose between any of those.”
-- Head of Google’s Webspam team Matt Cutts
Source: http://www.mattcutts.com/blog/dont-end-your-urls-with-exe/
Global Configuration > SEO Settings
Add Suffix to URL
“[...] You may not be using HTML for that
page in 20 years time, but you might want
today's links to it to still be valid. The
canonical way of making links to the W3C
site doesn't use the extension.”
Source: http://www.w3.org/Provider/Style/URI.html
Global Configuration > SEO Settings
Unicode Aliases
Global Configuration > SEO Settings
Unicode Aliases
http://www.example.org/Πώς-θα-έρθετε
vs.
http://www.example.org/getting-here
Global Configuration > SEO Settings
Unicode Aliases
Copy-pasting unicode aliases can be troublesome.
Global Configuration > SEO Settings
Include Site Name In Page Titles
Global Configuration > SEO Settings
Include Site Name In Page Titles
Source: http://www.seomoz.org/article/search-ranking-factors#ranking-factors
Global Configuration > SEO Settings
Include Site Name In Page Titles
Unless seeing your brand name will increase CTR, place it in the back of
your title.
Global Configuration
Global Configuration > Metadata Settings
Site Meta Description
Global Configuration > Metadata Settings
Site Meta Description
Try keeping the length of your meta description between 150-160 characters.
Global Configuration > Metadata Settings
Site Meta Description
Meta description
Words in the title tag and meta description are bolded based on the search
query.
Global Configuration > Metadata Settings
Site Meta Description
“Even though we sometimes use the
description meta tag for the snippets we
show, we still don't use the description meta
tag in our ranking.”
-- Head of Google’s Webspam team Matt Cutts
Source: http://googlewebmastercentral.blogspot.com/2009/09/google-does-not-use-keywords-meta-tag.html
Global Configuration > Metadata Settings
Site Meta Keywords
Global Configuration > Metadata Settings
Site Meta Keywords
“[...] Google does not use the keywords
meta tag in our web search”
“I hope this clarifies that the keywords
meta tag is not something that you need
to worry about, or at least not in
Google.”
-- Head of Google’s Webspam team Matt Cutts
Source: http://www.mattcutts.com/blog/keywords-meta-tag-in-web-search/
Global Configuration > Metadata Settings
Content Rights
Global Configuration > Metadata Settings
Content Rights
Put your content rights visually on your website, so human visitors see them
as well.
Global Configuration > Metadata Settings
Content Rights
“Lorem ipsum dolor sit amet, consectetur
adipiscing elit. Cras ornare, neque in egestas
aliquam, dolor tortor vehicula enim, nec vulputate
metus risus sit amet urna. Morbi turpis neque
http://www.example.org/pagename vel donec
sapien leo. Porttitor hendrerit consectetur quis,
bibendum nec ipsum. Aliquam nec est quis neque
varius ultricies.”
HTML is often stripped by crawlers, use absolute URLs instead to get more
links.
Global Configuration > Metadata Settings
Show Title Meta Tag
Global Configuration > Metadata Settings
Show Title Meta Tag
Don't use the title meta tag, use the actual title tag instead.
Global Configuration > Metadata Settings
Show Author Meta Tag
Global Configuration > Metadata Settings
Show Author Meta Tag
Put the name of the author visually on your website, so human visitors see it
as well.
Menu Manager
Menu Manager > Menu Items > Details
Menu Title
The Menu Manager allows you to set a unique title per menu item.
Menu Manager > Menu Items > Details
Menu Title
Source: http://www.seomoz.org/learn-seo/title-tag
Menu Manager > Menu Items > Details
Menu Title
Try to keep your page titles below 70 characters to prevent them from being
cut off.
Menu Manager > Menu Items > Details
Alias
To regenerate the Alias after it was generated, simply clear the field and
save.
Menu Manager
Menu Manager > Menu Items > Page Display Options
Browser Page Title
Browser Page Title overrides the Menu Title as title in the browser when it is
set.
Menu Manager > Menu Items > Page Display Options
Page Heading
Page Heading is displayed as an H1 heading when it is set.
Menu Manager > Menu Items > Page Display Options
Page Heading
Source: http://www.seomoz.org/article/search-ranking-factors#ranking-factors
Article Manager
Article Manager > Articles Items > Edit Article
Title
Use the article Title to make unique titles for each of your articles individually.
Article Manager
Article Manager > Articles Items > Metadata Options
Meta Description
Make sure every article has an unique Meta Description.