7th Grade
Persuasive Unit
Credit: Cathy Jo Fisher & Summer Stoner
Shuksan Middle School
2013
Words to Know
Persuade & Influence
• Persuade (verb)
• Definition:
to make someone decide to
do or believe something
• Synonyms:
argue, convince, talk into
• Influence (verb)
• Definition:
to affect the way someone
behaves or thinks without
directly forcing or ordering
them
• Synonyms:
impact, sway
Words to Know
Effect & Affect
• Effect (noun)
• Definition:
the way an event, action, or
person creates a different
outcome
• Synonyms:
outcome, result,
consequence, response
(verb)
• Affect (verb)
• Definition:
to do something that
causes a change
• Synonyms:
change, transform, impact,
impress, touch, move
(noun)
You can affect the effect.
change
or
transform
outcome
or
result
Student-friendly Explanations
Dictionary Definition
Disgusting- to cause to feel disgust, be
sickening, repulsive
Name
Date
Student-Friendly Explanation
Example:
Totally gross, worse than just “bad”
Persuade – to make someone decide to do
or believe something
Influence – to affect the way someone
behaves or thinks without directly forcing
or ordering them
Affect – the way an event, action, or
person changes someone or something
Effect – to do something that produces an
effect or different outcome
Share your definitions
Think…
with
your
table
Share
with
Howgroup…
would you explain
someone at and
this word
to idea?
a 2 grader
Hear
a good
different
table!
Write it down!
Class
Vocabulary Sentence Stems
Persuade & Influence
(try to think of something no one else will think of; stretch your imagination)

Persuade and influence are different because ________________
_____________________________________________________.
Use Real Life
Examples or things
you have done

___________________________
___________________________
_____ is an example of persuade.

___________________________
___________________________
_____ is an example of influence.
Draw a picture of persuade and influence
(Make sure it is different from the pictures we have already used)
Vocabulary Sentence Stems
Affect & Effect
(try to think of something no one else will think of; stretch your imagination)

Affect and effect are different because ________________
_____________________________________________________.
Use Real Life
Examples or things
you have done

___________________________
___________________________
_____ is an example of affect.

___________________________
___________________________
_____ is an example of effect.
Draw a picture of affect and effect
(Make sure it is different from the pictures we have already used)
Words to Know
Consumer & Consumerism
Consumer (noun)
• Definition:
a person who buys and uses
goods and services
• Synonyms:
customer, shopper, client
• Antonym: marketer, store,
manufacture
Consumerism (noun)
• Definition:
a desire to purchase goods
and services in ever greater
amounts
• Antonym:
saving, producing
Media Choices
•
•
Turn to page 107
What does the word
“saturated” mean?
Look at the picture
for help…
•
Write this definition on the
side of the page.
HEADLINE
• A short piece of text,
usually in larger type,
designed to be the first
words the audience
reads. The headline is
usually not the slogan
(see below) but is
unique to one particular
product.
HEADLINE
• A short piece of text,
usually in larger type,
designed to be the first
words the audience
reads. The headline is
usually not the slogan
(see below) but is
unique to one particular
product.
IMAGE
• Any drawing, photograph,
illustration, chart or other
graphic that is designed
to affect the audience in
some purposeful way.
For example an image of
an SUV perched high up
on a rugged mountain
cliff may appeal to one’s
sense of adventure.
IMAGE
•
Any drawing, photograph, illustration, chart or other graphic that is designed to
affect the audience in some purposeful way. For example an image of an SUV
perched high up on a rugged mountain cliff may appeal to one’s sense of adventure.
COPY
• The actual text of the
ad. The copy is where
particular claims are
usually made and
specific persuasive
words are used. For
example: “Four out of
five dentists…” The
amount of copy varies
from ad to ad.
COPY
• The actual text of the
ad. The copy is where
particular claims are
usually made and
specific persuasive
words are used. For
example: “Four out of
five dentists…” The
amount of copy varies
from ad to ad.
SLOGAN
• A catchphrase that evokes
some kind of feeling
about the company and
the product. Companies
look for slogans that are
motivating and
empowering. A
company’s slogan rarely
changes, especially during
a particular ad campaign.
SLOGAN
A catchphrase that evokes some kind of feeling about the company and the
product. Companies look for slogans that are motivating and empowering.
A company’s slogan rarely changes, especially during a particular ad
campaign.
SLOGAN
• A catchphrase that evokes
some kind of feeling
about the company and
the product. Companies
look for slogans that are
motivating and
empowering. A
company’s slogan rarely
changes, especially during
a particular ad campaign.
LOGO
• A unique design symbol that
helps identify the company
visually. Nike’s swoosh,
McDonald’s golden arches
and Apple’s partially bitten
apple are examples of
widely recognized company
logos. Not all companies
have logos like these;
sometimes the company’s
name is written in a
distinctive style or font that
acts as a logo.
LOGO
A unique design symbol that helps identify the company visually. Nike’s swoosh,
McDonald’s golden arches and Apple’s partially bitten apple are examples of widely
recognized company logos. Not all companies have logos like these; sometimes the
company’s name is written in a distinctive style or font that acts as a logo.
Identify Key Elements in an Ad
• Can you identify all 5
elements in the print
ad? Work with your
table partner to find:
–
–
–
–
–
Headline
Image
Copy
Slogan
Logo
Image:
Coke bottle and
bright, fun colors
coming out.
Logo: Coca Cola
& Bottle
Headline: Open
Happiness
Slogan: Same as
Headline
Copy: The Coca
Cola Company
& Web Address
Bandwagon
» Advertisers make it seem
that everyone is buying
this product, so you feel
that you should buy it
too.
» Let’s see it in action…
Explain why?
Avant-Garde
Opposite of Bandwagon
» Advertisers make it seem
that the product is so new
that you will be the first to
have it!
» Idea is that only supercool people like you know
about this product
» Let’s see it in action…
» Or how about this remake…
Explain why?
Testimonials
» Advertisers use
celebrities and regular
people to endorse
products.
 “Doctor
recommended”
 “Worked for me!”
» Let’s see it in action…
Explain why?
Facts and Figures
» Statistics, percentages,
and numbers are used
to convince you that
this product is better or
more effective than
another product.
» Let’s see it in action…
Explain why?
Transfer
» Advertisers want you to
associate the good
feelings created in the
ad with the product.
» This technique may be
hard to spotpay attention to the
background
of this ad, or to the story
of the commercial.
» Let’s see it in action…
Explain why?
Bandwagon
» Everyone has it or is
buying it, you should
too
Testimonials
» Celebrities & real
people saying how
great it is
Facts & Figures
» Facts & numbers to
show how much better
the product is
Transfer
» Product will make you
feel good.
Avant-Garde
» Be original, be the first,
set the trend
Let’s see it in action…
Or how about this remake…
Persuasive Techniques
How do advertisers attempt to influence and persuade consumers?
I can define 5 techniques that
advertisers often use to
persuade
BANDWAGON AVANT GARDE
TESTIMONIAL
I can analyze ads AND identify
these persuasive techniques
FACTS & FIGURES TRANSFER