Purpose of this Presentation
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MarketMaker Training Video 1 of 5 What is MarketMaker? • Purpose of this Presentation – – – – – – Describe the function of MarketMaker. Overview the types of information in the MarketMaker database. Show how to access the MarketMaker web site. MarketMaker Member States. How a state can join MarketMaker. Contact information for each state principal. What is MarketMaker? Our Buyer/Seller Services • Level the playing field to allow small business to get access to local, regional and national markets. • Provide free tools to help market locally produced foods and services. • Make information available to Buyers and Sellers to find a target markets and each other. – Demographic Search – Business Search Demographic Search • U.S. Census Tract Information – Age – Household Type – Race – Income – Education – Foreign Born Business Search • MarketMaker can find a business to meet your food or Agritourism needs. – Locally – Regionally – State Wide or Many States • MarketMaker has half a million business Profiles from 19 states and the DC. Business Profile • A Profile has many layers of information • Business Type [Farmer] Business Category [Vegetable] Product or Service listing [Onions] Product or Service Type [Green Onions] Attributes [3rd Party Certified Organic] Product Forms [ Dried, Fresh, Frozen, etc.] • Contact Information Methods of Sales Markets Served Business Details Types of Businesses Listed Business Type Agritourism Buyer Eating & Drinking Place # Profiles 996 44 298,596 Farmer 7,252 Farmers Market 2,436 Fishery Food Retailer 246 133,346 Processor 23,255 Wholesaler 23,070 Winery Total 612 489,853 Profile Types & Categories • Agritourism – Facilities – Offerings & Activities – Shopping • Buyer – Buyer Type – Geographic Area – Vender Protocols Profile Types & Categories • Eating & Drinking Place – – – – – – – Cafeteria & Buffet Caterer Drinking Place Food Service Contractor Mobile Food Service Restaurant Snack & Nonalcoholic Beverage Bar Profile Types & Categories • Farmer – – – – – – – Dairy Fruits & Nuts Grains Herbs Meat & Poultry Specialty Products Vegetables Profile Types & Categories • Farmers Market • Fishery – Fish/Shellfish/Seafood Profile Types & Categories • Food Retailer – – – – – – – – – – Baked Goods Store Bear, Wine & Liquor Store Candy, Nut & Confectionery Fish Market Fruit & Vegetable Market Grocery/Convenience Store Health Supplement Store Meat & Poultry Market Other Direct Selling Establishments Other Specialty Food Store Profile Types & Categories • Processor – – – – – – – – – – Animal Food Manufacturing Bakery Products Beverages Dairy Products Fish/Shellfish/Seafood Products Fruit & Vegetable Products Grain & Oilseed Milling Meat & Poultry Products Miscellaneous Sugar & Confectionery Products Profile Types & Categories • Wholesaler – – – – – – – – – – Beer, Wine & Alcoholic Beverages Confectionery & Snacks Dairy Products Farm Products Fish/Shellfish/Seafood Fruit & Vegetable General Grocery Meat & Poultry Other Grocery Packaged Frozen Food Profile Types & Categories • Winery – – – – – – – Blends or Generic Wine Fortified Wine Fruit Wine Other Wine Products Red Wine Sparkling Wine White Wine Becoming A State Partner Darlene Knipe Phone:(309) 792-2500, Email: dknipe@illinois.edu Richard Knipe Phone:(309) 792-2500, Email: rknipe@illinois.edu Website Usage Data (As of 3/2011) Average Monthly Web Activity • 1,100,000 Hits • 77,000 Users The End of What is MarketMaker? • The remaining ‘How To” videos cover the following topics: – Touring the Home Page Layout – How to Use Demographics to Understand Your Target Market – How to Search for a Buyer or Seller – How to do a Farmer Product Search Need Help, Contact Your MarketMaker State Principal Alabama Deacue Fields Title: Associate Professor, University of Arkansas Division of Agriculture Email: fieldde@auburn.edu Primary Phone: (334) 844-4931 Fax: (334) 844-5639 Arkansas Ron Rainey Title: Associate Professor, University of Arkansas Division of Agriculture Email: marketmaker@uaex.edu Primary Phone: (501) 671-2175 Fax: (501) 671-2215 Colorado Dawn M Velásquez de Pérez Title: International Marketing Specialist, Colorado Dept. Of Agriculture Email: dawn.velasquez@ag.state.co.us Primary Phone: (303) 239-4123 Fax: (303) 239-4125 Dawn Thilmany Title: Department of Ag and Resource Economics, Colorado State University Email: thilmany@lamar.colostate.edu Primary Phone: (970) 491-7220 District of Columbia Dr. Calvin Lewis Title: Research Associate, University of the District of Columbia Email: clewis@udc.edu Primary Phone: (202) 274-7115 Fax: (202) 274-7130 Fay Spence Title: Staff Associate, University of the District of Columbia, Cooperative Extension Service Email: fspence@udc.edu Primary Phone: (202) 274-7128 Fax: (202) 274-7130 Need Help, Contact Your MarketMaker State Principal Georgia Dr. John McKissick Title: CAED Director, University of Georgia Email: jmckissick@agecon.uga.edu Primary Phone: (706) 542-9080 Fax: (706) 542-4231 Dr. Ken Wolfe Title: Public Service Associate, University of Georgia Email: kwolfe@uga.edu Primary Phone: (706) 542-0752 Fax: (706) 542-4131 Illinois Sharon P. Kane Title: Public Service Associate, University of Georgia Email: spkane@uga.edu Primary Phone: (706) 542-9069 Darlene Knipe Title: Extension Specialist, Marketing and Business Development Email: dknipe@illinois.edu Primary Phone: (309) 792-2500 Gina Backes Title: Visiting Extension Outreach Assistant, Entrepreneure Email: marketmaker@extension.uiuc.edu Primary Phone: (309) 792-2500 Fax: (309) 792-2602 Indiana Dr. Maria Marshall Title: Assistant Professor, Department of Agricultural Economics Chair, Purdue University Email: inmm@purdue.edu Primary Phone: (765) 494-4268 Fax: (765) 494-9176 Need Help, Contact Your MarketMaker State Principal Iowa Craig Tordsen Title: Program Manager, Iowa State University Extension, Value Added Agriculture Programs Email: ctordsen@iastate.edu Primary Phone (515) 291-0966 Fax: (515) 294-9496 Hansen, Raymond Scott Title: Program Manager II, Iowa State University Extension, Value Added Agriculture Programs Email: hansenr@iastate.edu Primary Phone: (515) 294-3890 Fax: (515) 294-9496 Kentucky Sara Williamson Title: Department of Agricultural Economics Email: sara.williamson@uky.edu Primary Phone: (859) 257-7272 ext:22 Fax: (859) 323-1913 Louisiana Roger Hinson Title: Professor, Agricultural Economics and Agribusiness, LSU Ag Center Email: RHinson@agcenter.lsu.edu Primary Phone: (225) 578-2753 John Westra Title: Associate Professor, Agricultural Economics and Agribusiness, LSU AgCenter Email: JWestra@agcenter.lsu.edu Primary Phone: (225) 578-2721 Fax: (225) 578-2716 Need Help, Contact Your MarketMaker State Principal Michigan Getachew Abate, PhD Title: MSU Product Center for Agriculture and Natural Resources Email: mimarket@msu.edu Primary Phone: (517) 355-0337 Alternate Phone: (517) 432-1800 Mark Thomas Title: Economic Development, MSU Extension Email: mimarket@msu.edu Primary Phone: (269) 384-8061 Fax: (269) 384-8035 Tom Kalchik Title: MSU Product Center for Agriculture and Natural Resources Email: mimarket@msu.edu Primary Phone: (517) 432-8752 Fax: (517) 432-8756 Liz Billings Title: MSU Product Center Email: ICHelp@anr.msu.edu Primary Phone: (517) 432-8750 MIssissippi Dr. Ken Hood Title: Agricultural Economics Department Email: hood@agecon.msstate.edu Dr. Ben C. Posadas Title: Associate E&R Professor of Economics Email: benp@ext.msstate.edu New York Dr. Khin Mar Cho Email: nymarketmaker@cornell.edu Don Tobias Email: nymarketmaker@cornell.edu John Nettleton Email: nymarketmaker@cornell.edu Need Help, Contact Your MarketMaker State Principal Nebraska Darlene Knipe Title: Extension Specialist, Marketing and Business Development Email: dknipe@illinois.edu Primary Phone: (309) 792-2500 Gina Backes Title: Visiting Extension Outreach Assistant, Entrepreneure Email: marketmaker@extension.uiuc.edu Primary Phone: (309) 792-2500 Fax: (309) 792-2602 Ohio Julie Fox or Julie Strawser Title: Ohio State University Extension/OARDC Email: contact@ohiomarketmaker.com Primary Phone: (740) 289-2071 Alternate Phone: (614) 292-4900 Fax: (740) 289-4591 Christy Eckstein Title: Direct Marketing Program Manager, Ohio Department of Agriculture Email: ceckstein@atri.ohio.gov Primary Phone: (614) 728-6438 Fax: (614) 644-5017 Pat Petzel Title: Senior Director of Consumer Communications, Ohio Farm Bureau & Our Ohio Email: ppetzel@ofbf.org Primary Phone: (614) 246-8242 Fax: (614) 249-2200 Rebecca Singer Title: Associate Program Director, The Center for Innovative Food Technology Primary Phone: (419) 534-3710 Fax: (419) 531-8412 Lori Panda Title: Senior Program Manager, OHIO PROUD Program, Ohio Department of Agriculture Email: Panda@agri.ohio.gov Primary Phone: (614) 466-8798 Fax: (614) 644-5077 Need Help, Contact Your MarketMaker State Principal Pennsylvania Jeffery Hyde, PhD Title: Associate Professor of Agricultural Economics, Penn State Cooperative Extension Email: jeffhyde@psu.edu Primary Phone: (814) 865-3746 South Carolina Dr. Dave Lamie Title: Clemson Institute for Economic and Community Development Email: dlamie@clemson.edu Primary Phone: (803) 788-5700 Fax: (803) 736-4418 Texas Mark Waller Title: Associate Head for Extension and Program Leader in Agricultural Economics Email: mwaller@tamu.edu Primary Phone: (979) 845-1751 Fax: (979) 845-4906
