logotype - Multimedia University

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www.mmu.edu .my
B R A N D
S T A N D A R D S
1
contents
Introduction
Brand Overview
The Brand
Logotype
MMU Logo
MMU Tagline
TM University
MSC Status Institution
Prohibited Reproduction
Stationery
Letterhead
Business Card
Envelope
Communication Materials
Banner
Bunting
Poster
Certificate
Procedures
B R A N D
3
4-7
8-9
10 – 15
16 – 18
19 – 21
22
23
24
25
26
27 - 32
33 - 36
37
38
39
S T A N D A R D S
2
introduction
Multimedia University
Brand Standards
Manual
Multimedia University brand is a lot more than just a standard logo application onto
collaterals. It’s one of the most valuable assets that differentiate us from our
competitors. The brand is the image of the university. We can define ‘brand’ as the
recognition and personal connection that forms in the hearts and minds of our
customers and other key audiences through their accumulated experience with our
brand, at every point of contact.
The brand experience happens every time we ‘touch’ a student, staff, parents,
academician, partner and public. Each contact is an opportunity to endear the
university to people. Positive brand created from trust, loyalty and it can increase in
shareholder value & long
term advantage in marketplace.
Brand Standards manual will defines the right application for MMU brand. The
manual will assist us to build a stronger brand image for us by projecting consistence
and familiar image of us to public. We are ONE brand, speaks in ONE voice and
have ONE face; Multimedia University.
B R A N D
S T A N D A R D S
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brand overvie
w
Our Aspiration
To be the preferred university premiering in academic & research excellence within
Asian region by 2020.
Our Mission
To deliver quality academic programmes based on state-of-the-art R&D.
To attract and nurture quality minds who will contribute towards the global
knowledge economy.
To inculcate a strong research culture within a dynamic, efficient and effective team
of academic and support staff.
To be financially self-sustaining via education and the commercialisation of R&D
products and services.
B R A N D
S T A N D A R D S
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brand overvie
w
As TM Subsidiary company, MMU is applying the same value & culture as TM for our
Customer Service; KRISTAL
KRISTAL Values
Total Commitment to Customers
Uncompromising Integrity
Respect & Care
KRISTAL Culture
Innovativeness
Teamwork
Owning Customers
Performance Driven
KRISTAL Support
Systems
Leadership
Rewards & Recognition
Training
Behavior & Competency
B R A N D
S T A N D A R D S
5
brand overvie
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MMU Branding Unit
MMU Branding Unit was established in 2008 in order to enhance and position
MMU branding. The unit will monitor the application of MMU CI on various
medias and channels. The consistency of CI’s applications will bring value,
prominence and awareness to MMU.
Artwork. The design elements, artwork and most-up-to-date information are
accessible at http://intranet/2005/dept_policy.php
Contact us directly if you have any doubts in applying MMU CI or you need
further clarifications on the MMU CI.
Puan Noor Hamiza Azahar
Head,
Corporate Communications Unit
[email protected]
B R A N D
Megat Adzwan Shah bin Shamsul Anuar
Assistant Manager
Branding & Website
[email protected]
03 8312 5019
S T A N D A R D S
6
brand overvie
w
Correct Software
Software considered industry standard:
LAYOUT
Quark XPress, Adobe InDesign or PageMaker
VECTOR GRAPHICS
Adobe Illustrator, Macromedia Freehand
RASTER IMAGES/
PHOTOGRAPHY
Adobe Photoshop
Other applications such as Microsoft Word, Microsoft PowerPoint, Corel Draw do not conform to
industry standards, and therefore should not be used for print design.
B R A N D
S T A N D A R D S
7
the brand
MMU signatures consist of the logo, a secondary logo and a few other identities.
The logo carries ® mark that has to be used as shown.
The logo is the primary brand of MMU. It
has to appear on all official communication
materials e.g. letterhead, business cards,
envelopes, buses and etc.
The secondary logo usually reserved for
promo materials such as banners, buntings,
cards, advertisements, posters & broadcast.
B R A N D
S T A N D A R D S
8
the brand
MMU Logo
Red Circle
The red circle in the centre of the logo represents a nucleus to mark the beginning of
MMU as the first private university recognized by the Malaysian Government
specializing in the broad sphere of multimedia and IT in Malaysia.
The color red identifies MMU as a dynamic institution, growing in tandem with
modern technology.
Blue Pins
The pins facing the opposing directions are proofs of MMU’s creative approach
towards the acquisition and dissemination of multimedia knowledge.
Blue Band
The blue band surrounding the red circle represents MMU’s visions of growth and
commitment in achieving a world-class status in terms of academic programmes and
research and development work.
The blue band also identifies MMU as an institution that provides a conducive
environment for the holistic growth of the individual.
Blue band and pins surrounding the red circle The blue band and pins surrounding
the red circle is a symbol of MMU’s strategic location at the centre of a growing and
developed country, particularly in the country’s first intelligent city, Cyberjaya.
B R A N D
S T A N D A R D S
9
logotype
Our Logo
The Multimedia University horizontal logo is made up of two elements, the emblem
and the “Multimedia University” name style.
For overall balance, the emblem is centered between the name style “Multimedia”
and “University”.
Name style
‘MULTIMEDIA’
B R A N D
EMBLEM
Name style
‘UNIVERSITY’
S T A N D A R D S
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logotype
Name style
‘MMU’
EMBLEM
Name style
‘MULTIMEDIA UNIVERSITY’
B R A N D
S T A N D A R D S
11
logotype
Basic Identity Specifications Of MMU Logo
Color Specification
®
®
B R A N D
S T A N D A R D S
12
logotype
Basic Identity Specifications Of MMU Logo
Full Logo
• Font type : Myriad Pro
• Font Style : Regular
Short Logo
• Font Type : Arial & Myriad
Pro
• Font Style : Regular
B R A N D
S T A N D A R D S
13
logotype
Basic Identity Specifications Of MMU Logo
Since design came in many colors
and background, MMU logo can
be use in one toned color based on
the background.
Sample of White MMU logo on dark color
background
Sample of Black MMU logo on light color
background
B R A N D
S T A N D A R D S
14
logotype
Basic Identity Specifications Of MMU Secondary Logo
Since design came in many colors
and background, MMU logo can
be use in one toned color based on
the background.
Sample of White MMU logo on dark color
background
Sample of Black MMU logo on light color
background
B R A N D
S T A N D A R D S
15
logotype
MMU Tagline
Font type
Font Style
Note
above
: Venetian301 Dm BT
: Regular
: Spacing and alignment of tagline should be as per
B R A N D
S T A N D A R D S
16
logotype
MMU Tagline
•
•
•
•
Malay tagline will only be used with any collaterals in Malay only.
MMU tagline appears in English and Malay only. Translation to other languages is not advisable.
For other languages, please use English tagline.
This format should be used together with MMU logo unless it’s a statement in articles or etc.
B R A N D
S T A N D A R D S
17
logotype
Basic Identity Specifications Of MMU Tagline
Sample of White MMU Tagline on dark color
background
Since design came in many colors
and background, MMU Tagline
can be use in one toned color
based on the background.
When to use MMU Tagline?
MMU tagline should be used on
all MMU Promotion Materials
such as Prospectus, Website,
Handouts, Flyer and etc.
Sample of Black MMU Tagline on light color
background
B R A N D
S T A N D A R D S
For buntings and banners, it is
highly recommended to use MMU
tagline with MMU logo - the
formation can be referred on page
‘Reference for
Banner/Bunting/Certificates’.
18
logotype
TM University Logo
•
MMU is part of TM Group and therefore a TM University logo must be placed at bottom right
corner of each communication materials and stationery for MMU.
B R A N D
S T A N D A R D S
19
logotype
TM University Logo - Color Specification
Font : Din Medium
Style : Italic
B R A N D
S T A N D A R D S
20
logotype
Basic Identity Specifications Of MMU Tagline
Since design came in many
colors and background, TM
University logo can be use in
one toned color based on the
background.
Sample of White TM University logo on dark color
background
Sample of Black TM University logo on light color
background
B R A N D
S T A N D A R D S
21
logotype
MSC Status Institution
•
•
•
B R A N D
MMU is one of the MSC Status Institutions.
MSC Status Institutions logo should be used in
all MMU official communication materials.
Sample; website, prospectus
S T A N D A R D S
22
prohibited reproduction
Never squash any MMU CI.
Never stretch any MMU CI.
Never surround any MMU CI with a
shape such as box, glow, shadow or
outline.
TM
MULTIMEDIA
UNIVERSITY
B R A N D
Never use MMU logo without ®
mark. Do not use MMU logo with
TM mark, it’s not valid.
Never isolate any character of the
brand
S T A N D A R D S
23
stationery
Letterhead
B R A N D
S T A N D A R D S
24
stationery
Business Card
Adham Dani
Assistant Manager
Corporate Communications Unit
Multimedia University ( 436821 – T )
Persiaran Multimedia, 63100 Cyberjaya
Selangor Darul Ehsan, Malaysia
Tel
603 8312 5019
Fax 603 8312 5022
Email [email protected]
URL www.mmu.edu.my
B R A N D
S T A N D A R D S
25
Envelope
B R A N D
stationery
S T A N D A R D S
26
commun ication materials
Banner
MMU Logo Position
Preferred Position:
•
MMU logo should be in the top-middle of the banner.
•
Never place MMU logo anywhere else especially at the bottom of the
banner unless MMU is the organizer/sponsor of the event.
•
TM University Logo should always be at the bottom right corner of the
banner.
•
Banner should always have information of Event Name, Date & Day,
Venue and optional info of honoured guest, organizer and etc.
•
The appropriate banner size is 144 (W) x 48 (H) inches.
•
The font should be between 250pts – 500pts; so it can be read from afar.
B R A N D
S T A N D A R D S
TM University Logo’s
position
27
commun ication materials
Banner
MMU Logo Position
TM University Logo’s
position
Preferred Position:
•
MMU logo should be in the top of the banner.
•
Never place MMU logo anywhere else especially at the bottom of the
banner unless MMU is the organizer/sponsor of the event.
•
TM University Logo should always be at the bottom right corner of the
banner.
•
Banner should always have information of Event Name, Date & Day,
Venue and optional info of honoured guest, organizer and etc.
•
The appropriate banner size is 144 (W) x 48 (H) inches.
•
The font should be between 250pts – 500pts; so it can be read from afar.
B R A N D
S T A N D A R D S
28
commun ication materials
Reference for Banner
(template 1A)
144 inches
optional – club logo
48 inches
Preferred Position:
•
MMU logo should be in the top of the banner.
•
Never place MMU logo anywhere else especially at the bottom of the
banner unless MMU is the organizer/sponsor of the event.
•
TM University Logo should always be at the bottom right corner of the
banner.
•
Banner should always have information of Event Name, Date & Day,
Venue and optional info of honoured guest, organizer and etc.
•
The appropriate banner size is 144 (W) x 48 (H) inches.
•
The font should be between 250pts – 500pts; so it can be read from afar.
B R A N D
S T A N D A R D S
29
commun ication materials
Reference for Banner
(template 1B)
144 inches
optional – club logo
48 inches
Preferred Position:
•
MMU logo should be in the top of the banner.
•
Never place MMU logo anywhere else especially at the bottom of the
banner unless MMU is the organizer/sponsor of the event.
•
TM University Logo should always be at the bottom right corner of the
banner.
•
Banner should always have information of Event Name, Date & Day,
Venue and optional info of honoured guest, organizer and etc.
•
The appropriate banner size is 144 (W) x 48 (H) inches.
•
The font should be between 250pts – 500pts; so it can be read from afar.
B R A N D
S T A N D A R D S
30
commun ication materials
Reference for Banner
(template 2A)
144 inches
optional – club logo
48 inches
Preferred Position:
•
MMU logo should be in the top of the banner.
•
Never place MMU logo anywhere else especially at the bottom of the
banner unless MMU is the organizer/sponsor of the event.
•
TM University Logo should always be at the bottom right corner of the
banner.
•
Banner should always have information of Event Name, Date & Day,
Venue and optional info of honoured guest, organizer and etc.
•
The appropriate banner size is 144 (W) x 48 (H) inches.
•
The font should be between 250pts – 500pts; so it can be read from afar.
B R A N D
S T A N D A R D S
31
commun ication materials
Reference for Banner
(template 2B)
144 inches
optional – club logo
48 inches
Preferred Position:
•
MMU logo should be in the top of the banner.
•
Never place MMU logo anywhere else especially at the bottom of the
banner unless MMU is the organizer/sponsor of the event.
•
TM University Logo should always be at the bottom right corner of the
banner.
•
Banner should always have information of Event Name, Date & Day,
Venue and optional info of honoured guest, organizer and etc.
•
The appropriate banner size is 144 (W) x 48 (H) inches.
•
The font should be between 250pts – 500pts; so it can be read from afar.
B R A N D
S T A N D A R D S
32
commun ication materials
Bunting
B R A N D
Preferred Position:
•
MMU logo should be in the top-middle of the bunting.
•
Never place MMU logo anywhere else especially at
the bottom of the bunting unless MMU is the
organizer/sponsor of the event.
•
TM University Logo should always be at the bottom
right corner of the bunting.
•
Banner should always have information of Event
Name, Date & Day, Venue and optional info of
honoured guest, organizer and etc.
•
The appropriate bunting size is 24 (W) x 72 (H)
inches.
•
The font should be between 250pts – 500pts; so it can
be read from afar.
33
S T A N D A R D S
commun ication materials
Bunting
B R A N D
Preferred Position:
•
MMU logo should be in the top-middle of the bunting.
•
Never place MMU logo anywhere else especially at
the bottom of the bunting unless MMU is the
organizer/sponsor of the event.
•
TM University Logo should always be at the bottom
right corner of the bunting.
•
Banner should always have information of Event
Name, Date & Day, Venue and optional info of
honoured guest, organizer and etc.
•
The appropriate bunting size is 24 (W) x 72 (H)
inches.
•
The font should be between 250pts – 500pts; so it can
be read from afar.
34
S T A N D A R D S
commun ication materials
Reference for Bunting
(template 1)
24 inches
optional – club logo
72 inches
B R A N D
Preferred Position:
•
MMU logo should be in the top-middle of the bunting.
•
Never place MMU logo anywhere else especially at
the bottom of the bunting unless MMU is the
organizer/sponsor of the event.
•
TM University Logo should always be at the bottom
right corner of the bunting.
•
Banner should always have information of Event
Name, Date & Day, Venue and optional info of
honoured guest, organizer and etc.
•
The appropriate bunting size is 24 (W) x 72 (H)
inches.
•
The font should be between 250pts – 500pts; so it can
be read from afar.
35
S T A N D A R D S
commun ication materials
Reference for Bunting
(template 2)
24 inches
optional – club logo
72 inches
B R A N D
Preferred Position:
•
MMU logo should be in the top-middle of the bunting.
•
Never place MMU logo anywhere else especially at
the bottom of the bunting unless MMU is the
organizer/sponsor of the event.
•
TM University Logo should always be at the bottom
right corner of the bunting.
•
Banner should always have information of Event
Name, Date & Day, Venue and optional info of
honoured guest, organizer and etc.
•
The appropriate bunting size is 24 (W) x 72 (H)
inches.
•
The font should be between 250pts – 500pts; so it can
be read from afar.
36
S T A N D A R D S
commun ication materials
Poster
Preferred Position:
•
MMU logo should be in the top-middle of the
bunting.
•
Never place MMU logo anywhere else
especially at the bottom of the poster unless
MMU is the organizer/sponsor of the event.
•
TM University Logo should always be at the
bottom right corner of the poster.
•
Poster should always have information of
Event Name, Date & Day, Venue and optional
info of honoured guest, organizer and etc.
B R A N D
S T A N D A R D S
37
commun ication materials
Certificate
Preferred Position:
•
MMU logo should be in the
top-middle of the certificate.
•
Never place MMU logo
anywhere else especially at the
bottom of the bunting unless
MMU is the organizer/sponsor
of the event.
•
TM University Logo should
always be at the bottom right
corner of the banner.
•
Certificate should indicate the
event name, type of certificate,
name of recipient, and name of
the awarding body.
B R A N D
S T A N D A R D S
38
procedures
In order to maintain the consistency of MMU CI applications, it is strongly advised
to all divisions, units, departments, centers, and student’s bodies to comply to Brand
Standards prepared . All communications materials that carry MMU CI has to be
submitted to Branding Unit at least 3 days before printing. Apart from vetting the
copywriting of the material, Branding Unit will check on the MMU CI applied as
w
e
l
l
.
Failing to do so, Branding Unit has the right to take down or hold any
communication materials that doesn’t comply with Brand Standards.
Any questions pertaining Brand Standards or MMU CI can be addressed to:
Megat Adzwan Shah bin Shamsul Anuar
Assistant Manager
Branding & Website
[email protected]
03 8312 5019
~THANK YOU~
B R A N D
S T A N D A R D S
39
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