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MAXIMIZING MULTICULTURAL

COLLEGE STUDENTS IN

UNDERREPRESENTED STUDENT

RECRUITMENT AND OUTREACH

Amanda Parada-Villatoro, DePaul University

Ashley McKnight-Phillips, DePaul University

Sparkle Hunt, DePaul University

Our Goal

To recruit an academically talented and diverse student body that reflects DePaul’s mission

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Accessibility

Diversity

Educational Excellence

Three approaches:

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Ambassadors

Peer Guides

Interns

Ambassadors

Enhance prospective student experience

Reward volunteers

5 Paid E-Board Positions

Male Overnight Host

Coordinator

Female Overnight Host

Coordinator

Panel & Visit Day

Coordinator

Secretary

Fundraising & Special

Events Coordinator

Membership

60 members

30 Active Members

Gold Members

Ambie of the month

Annual Ambie awards

Ambassadors

Unpaid volunteers

Work with all prospective students

Host students overnight on campus

Student panels

Calling campaigns

High school visits/college fairs

Housing tours

Special on-campus programs

Class of Excellence

College Insight

Visit days

Peer Guides

Paid student employees

Serve as tour guides, panelists, activity leaders

Assist with admission activities and events

Focus on outreach to students of color (SOC)

Special groups: MIP, GLAD, College Connect, STEP

UP…

Represent backgrounds similar to students we serve

SOC

Chicago- area grads

1 st Generation

Interns

Paid, Para-professional student employees

6 Individual Positions

 Campus Tour Coordinator  Territory and Travel Management

 Communications Specialist  Transfer and Adult Specialist

 Customized Visit Coordinator 

Shared Common Responsibilities

Scholar Volunteer Coordinator

Quarterly Group Projects

Special Group Presentations

Out of State and Local Recruitment Assistance

Fully Supported by Professional Staff

Report to direct supervisor regarding position-specific office needs

Assist various counselors at college fairs, hometown visits, panels, etc.

Work with Intern Coordinator to tailor experience in accordance with professional goals

How We Collaborate: Events

Communication

• Ambie Callers

• Peer Guide Callers

• Comm Intern

• Scholarship Intern

Campus Tours

• Tour Coordinator

• Panel/Visit

Coordinator

• Tour Guides

Recruitment

Events

Housing Tours

• Tour Coordinator

• Panel/Visit

Coordinator

• Ambie Volunteers

Student Panels

• Panel/Visit

Coordinator

• Available Interns

• Ambie Volunteers

How We Collaborate: Overnights

Scheduling

• CV Intern

• Overnight

Coords

Training/RB

•Overnight Coords

•Available Interns

SOC

Overnights

General Hosting

•Ambassador

Hosts

•Peer Guides

Campus Tours

•Tour Coordinator

•Tour Guides

•Peer Guides

How We Collaborate: Travel

Communication

•Ambie Callers

•Peer Guide

Callers

•Comm Intern

HSV’s

•Peer Guides

•Available Interns

•Ambie

Volunteers

Targeted

Travel

College Fairs

•Peer Guides

•Available Interns

•E-Board

Members

Panels

•Panel/Visit

Coord

•Ambie Panelists

•Available Interns

Outcomes

Ambassadors

Customized Visit – 135 customized visits September through April 2012

Class of Excellence

2011 – 18% of attendees deposited prior to event

2011 – 85% of attendees deposited

2012 – 19% of attendees deposited prior to event

College InSight

 32% of attendees have applied for admission…and counting

Calling Campaign

 2012 – 28% successful calls made to SOC

Peer Guides

1200 students reached in 25 unique events (approx. 48 students per event)

Interns

1440 students reached through special group visits and over 400 students reached through fairs, panels, and visits

Our Recruitment

Started with:

Student Organizations and Greek Life

Involvement Fair booth

Current student employees/ office assistants

Referrals from TRiO, multicultural student support offices

Campus job board

Pay/ Incentives

Ambassador E-Board- $3,000 Yearly Stipend

Point-based rewards redeemable for prizes

Special Events

Peer Guides- $10/hr

Interns- $11/hr

Professional Development

Networking

Recommendations for special programs

Retreats

Professional Development Workshops

Your Turn! Steps to Implementation

First things first

Assess your needs

Second: Budget, budget, budget!

No budget- Volunteer Approach

Small/medium budget- Peer Guide Approach

Larger budget- Intern Approach

No Budget

Volunteer

Fundraise for incentives (Finals kits, bake sales, etc.)

Pays for itself!

Connect students to paid opportunities as an incentive for involvement

In-house workshops/training

Attach students to pre-existing initiatives that won’t add to your budget

Overnight hosts

Visit days

High school visits/college fairs

Calling campaigns

Housing tours

Small/ Medium Budget

Do not require consistent weekly schedules

Offer competitive wages to students

Targeted initiatives

Partner with programs/ schools for specialized visits

Adopt a school

Invest in Leadership

Workshop brainstorming

- Let students put their skills to use!

Leadership conferences

Larger Budget

20 hour per week expectation

Consistent weekly schedule each term

4-5 days per week commitment

Maximize recruitment through paid efforts

Paid out-of-state travel outside of hometown visits

Incentive to assist in SOC events

Invest in professional development

Development = Meaningful Experience = Referrals!

Steps to Recruitment

Start with known leaders

Multicultural student orgs, Greeks, ministry groups, etc.

May already share your same goals!

Reach out to university departments that work with diverse students

Scholarship recipients/ Honors students

May need to meet service hours

Pull from current student workers

Post on campus job board… and don’t forget to advertise!

How We Keep Students Engaged

Provide consistent opportunities to get involved

Keeps things fresh and interesting

Cater to the students’ interests and passions

Ask what they want to get out of their experience, then follow through

Empowerment through leadership

Let students create ways to engage

Creates buy-in and commitment

Make sure we give them what we promised them!

How to Engage

Remind importance of work

Provide updates on accomplishments and “numbers”

Allow them to stay connected with students they work with

Professional Development: Prep them for success!

Conferences

Special workshops

Networking

Recommendations

Praise, praise and more praise!

Parties & Awards

Thank you letters

Celebrate milestones as a group

Social Media

Connecting the Dots…

Tour guides

Shared experience

Mentors/ Role Models

Email/ Facebook buddies

Create and lead workshops/activities

Q&A

Current DePaul Students

Dion Meggs, Ambassador

Priscilla Esparza, Intern

THANK YOU

Amanda Parada-Villatoro, DePaul University aparada@depaul.edu

Ashley McKnight-Phillips, DePaul University aphilli5@depaul.edu

Sparkle Hunt, DePaul University shunt6@depaul.edu

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