Generation Rx: Preventing the Misuse and
Abuse of Prescription Medications
(Insert Meeting & Date)
(Insert Presenter’s Name & Affiliation)
Generation Rx: Preventing the Misuse
and Abuse of Prescription Medications
At the completion of this program,
participates will be able to:
– Describe the scope of the prescription drug
abuse problem in the United States
– Discuss underlying causes and
consequences relating to the abuse of
prescription medications
– Utilize educational resources to raise
awareness about this serious public health
problem
Why Generation Rx?
Pharmaceutical
Populism
“culture of
self-diagnosis and
self-prescription”
Results from the
2011 National Survey on
Drug Use and Health
(NSDUH)
Substance Abuse and Mental Health
Services Administration
(SAMHSA)
Past Month Use of Specific Illicit Drugs among
Persons Aged 12 or Older: 2011
National Survey on Drug Use & Health, SAMHSA
Past Year Initiates for Specific Illicit Drugs
among Persons Aged 12 or Older: 2011
Total Rx Initiates = 3,921,000
National Survey on Drug Use & Health, SAMHSA
Key Findings of the 2010
Partnership/Metlife Foundation
Attitude Tracking Study
1 in 4 teens reports abuse of a
prescription drug at least once in their
life
51% of teens believe most teens who
abuse prescription drugs get them from
their own family’s medicine cabinet
(The Partnership @ DrugFree.org)
Would you consider prescription or
non-prescription medications to be a
safe alternative to illicit street drugs?
The Partnership Attitude
Tracking Study:
• 40% of teens consider the
abuse of prescription drugs to
be much safer than illegal
drugs
• 29% believe prescription pain
relievers are not addictive.
(The Partnership @ Drugfree.org)
Emergency Department Visits
Mixing drugs can have
fatal outcomes
• Whitney Houston (1963-2012)
– Xanax (depressant)
– Flexeril (muscle relaxer)
– Benadryl (sedating antihistamine)
• Anna Nicole Smith (1967-2007)
– Chloral hydrate (sedative)
– Klonpin, Ativan, Valium, Oxazepam
(depressants)
• Heath Ledger (1979-2008)
– OxyContin and Vicodin (opiates)
– Valium, Xanax, Restoril (depressants)
– Doxylamine (sedating antihistamine)
“Drug deaths now outnumber traffic
fatalities in U.S., data show”
September 18, 2011
Ogres are Like Onions: They Have Layers
Law Enforcement
Regulatory Changes
Drug Disposal
Drug Addiction
Treatment Services
Counseling and Recovery Services
Prescribing and Dispensing Guidelines
Educational Prevention Initiatives
Office of National Drug Control Policy
Prescription Drug Abuse Prevention Plan
Focus Areas:
1. Education
2. Prescription Drug
Monitoring Programs
3. Proper Medication
Disposal
4. Enforcement
Drug Enforcement Agency Resources
Get Smart About Drugs
(getsmartaboutdrugs.com)
Prescription for Disaster:
How Teens Abuse
Medicine
National Prescription
Take-Back Days
Educational Resources for
Prescription Drug Abuse
Prevention
www.go.osu.edu/generationrx
www.cardinal.com/generationrx
 Twelve PowerPoint®
Slides with Talking Points
 “Key Messages” Handout
and FAQ’s
A Toolkit for Teens:
 Discussion-Based
Presentation
Resources
 Games, Skits & Print
Visuals
Getting the Best Results
from your Medications:
Presentation Resources
Interactive Activities
Websites
Adherence Resources
Caregiver Resources
Generation Rx University
(Prescription Drug Abuse Prevention
Resources Created by College Students for
College Students)
 Discussion-Based Resources
 Skit-Based Resources
 Evaluation Tool
 Visuals
College students are
often at high risk for
prescription drug abuse.
College students are often
at high risk for prescription
drug abuse.
The average age when
prescription drug abuse
starts is around 21.
Abusing prescription
medications is a safer
and legal alternative to
using illicit “street” drugs.
Abusing prescription medications
is a safer and legal alternative
to using illicit “street” drugs.
Using medications like Vicodin®,
Xanax®, or Adderall® that
aren’t prescribed for you is
against the law, can have
serious health consequences,
and can be addicting.
Every 15
Minutes
(Why prescription
drug abuse is more
serious than you
might think)
 Student
Workbook
Facilitator’s
Notes
The Adderall
Dilemma
(Trxuth About
Prescription
Stimulant Abuse)
 Skit script
 Facilitator’s
Notes
 Handout
It’s Drug Abuse!
(How the non-medical
use of prescription
drugs can hurt you)
Skit script
Facilitator’s Notes
Handout
Prescription
for Disaster!
 InterACT
Recording
Student
Activities
Booklet
Focusing on
collegiate prevention
and recovery
August 5-7, 2014
www.go.osu.edu/rxabuseconference
NCPIE Initiatives
“Not Worth the Risk – Even If It’s Legal”
Goals:
Educate teens about the
dangers of prescription
drug abuse
Educate parents about
the dangers of teens
misusing prescription
drugs, the prevalence and
what they can do as
parents to prevent it
Help protect health and
welfare of teens
Two brochures
– Youth
– Parents
“Maximizing Your Role as a Teen Influencer:
What You Can Do To Prevent Teen
Prescription Drug Abuse”
What do we mean by “influencer?”
“Natural,” credible mentors - - (e.g., as in
pharmacy practitioners & students)
Can take advantage of everyday opportunities
to interact with teens / peers, opportunities for
teachable moments, to incorporate prevention
messages where teens are (e.g., schools,
sports teams, extracurricular / after school
activities)
The toolkit and materials aim to:
 Educate teen influencers about teen prescription drug abuse:
 Extent of problem
 Teen motivation
 Teen access to drugs
 Warning signs and symptoms of abuse.
 Dispel popular myths about prescription drug use and abuse.
 Reinforce influencers’ powerful educational role
 Promote healthy alternatives.
 Provide tips for identifying teachable moments.
 Inspire action against prescription drug abuse
[November 5, 2009 Contact: Ray Bullman, 301-340-3940 Amanda Crowe, 203-829-6219 Campaign Launches to Sound Alarm about the Misuse of Prescription Drugs Among
Teens New Resources Equip Parents, Teachers, Coaches, Health Professionals and Other Teen Influencers with Tools
to Prevent Teens from Abusing Prescription Drugs]
Maximizing Your Role as a Teen Influencer:
What You Can Do To Help Prevent Teen Prescription Drug Abuse
www.talkaboutrx.org
 Comprehensive
online resource:
 Complete workshop module
 Credible information
 Turn-key educational
Who can present?
Parents, grandparents, teachers, coaches, counselors,
community and school-based healthcare providers,
PTA groups and others
Maximizing Your Role as a Teen Influencer:
What You Can Do To Help Prevent Teen Prescription Drug Abuse
www.talkaboutrx.org
Downloadable Presenter’s Guide,
Brochures and Handouts
A Resource Kit for America’s College Campuses
Available at www.talkaboutrx.org
Student leaders now have a new resource to spread the word about the
negative impact of prescription drug abuse on their peers' health and safety.
What’s in the College Campus
Resource Kit?
-- Introduction and “How to” Checklist
-- “Get the Facts” Fact sheet
-- 5 Things You Can Do to Address Rx
Drug Abuse on Your Campus”
-- Template news article
-- What You Can Do: Tips for Engaging
Campus Leaders
-- Key messages for peer leaders (over
dozen)
Visit: www.talkaboutrx.org
“Utilizing Business, University, and
Community Resources to Target
Adolescent Prescription Drug Abuse”
• 81% more aware of the dangers of
prescription drug abuse
• 87% less likely to share prescription drugs
• 89% less likely to use prescription drugs
not prescribed for them
• 90% understand that using someone else’s
prescription drugs could be harmful
[The Prevention Researcher, 19(1), Feb 2012]
Key Points
1.
Prescription drug abuse is a serious
public health problem.
2.
Misperceptions of safety and legality
often drive this problem.
3.
Free resources are available to educate
your community about this problem.
4.
You can make a difference!
Generation Rx: Preventing the Misuse and
Abuse of Prescription Medications
Questions or Comments?