Hämta presentation - B2B Online Summit

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Networked Society
Transforming industries and
the Future of Consumption
Mikael Eriksson Björling
Strategic Marketing Manager & Evangelist
Group Function Marketing and Communications
B2B Online Summit 150203
Detroit
“take a break from real life for a while”
INDUSTRY TRANFORMATION
CONSUMPTION CHANGE
Mikael Eriksson Björling | ©
Ericsson
Ericsson
Internal
AB 2015
| ©| Ericsson
2014-02-03
AB 2015 | 2014-11-07 | Page 2
Automation of production
Mikael Eriksson Björling | ©
Ericsson
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Internal
AB 2015
| ©| Ericsson
2014-02-03
AB 2015 | 2014-11-07 | Page 3
MOBILITY – BROADBAND – CLOUD
FROM INVENTION TO GENERAL PURPOSE TECHNOLOGY
INSTALLATION
Mobility, Broadband and the Cloud
are becoming the foundation for all
other areas of society to operate
and innovate upon
Mikael Eriksson Björling | ©
Ericsson
Ericsson
Internal
AB 2015
| ©| Ericsson
2014-02-03
AB 2015 | 2014-11-07 | Page 4
TRANSFORMATION
Progressive Innovation
ACCELERATING
MOBILITY
Mikael Eriksson Björling | ©
Ericsson
Ericsson
Internal
AB 2015
| ©| Ericsson
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AB 2015 | 2014-11-07 | Page 5
ACTIVE
BROADBAND
ACCESSIBLE
CLOUD
Empowered lifestyle
COLLABORATIVE CULTURE
PREFER SERVICES
ARE IN CONTROL
ALWAYS ON
ALWAYS INFORMED
EVERYTHING INSTANT
DIGITAL RELATIONS
AND IDENTITY
Mikael Eriksson Björling | ©
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Internal
AB 2015
| ©| Ericsson
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new Logic
Users –
participating
and active
Digitization –
exponential
and ubiquitous
Capabilities –
available and
on-demand
Mikael Eriksson Björling | ©
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Ericsson
Internal
AB 2015
| ©| Ericsson
2014-02-03
AB 2015 | 2014-11-07 | Page 7
Things –
connected and
intelligent
Platforms –
economics and
scale
Data – own,
shared and
open
Reshaped business
OUTSIDE DRIVE
EVOLUTION
DISRUPTION
INSIDE CONTROL
Mikael Eriksson Björling | ©
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Ericsson
Internal
AB 2015
| ©| Ericsson
2014-02-03
AB 2015 | 2014-11-07 | Page 8
Reshaped business
OUTSIDE DRIVE
IMPROVED OFFERING TO
CURRENT MARKET
PROFOUNDLY NEW
OFFERING CREATING
NEW MARKETS
EVOLUTION
DISRUPTION
BETTER PERFORMANCE
OF CURRENT OFFERING
SYNERGY OFFERING
ACROSS INDUSTRIES
INSIDE CONTROL
Mikael Eriksson Björling | ©
Ericsson
Ericsson
Internal
AB 2015
| ©| Ericsson
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Reshaped business
Mobility
SELF-DRIVING CAR
AS A SERVICE
OUTSIDE DRIVE
NATIONAL
e/m-TICKET
EVOLUTION
CAR / RIDE
SHARING
DYNAMIC
TRANSPORT
SERVICE
COLLABORATIVE
LOGISTICS
TRAFFIC
MANAGEMENT
SMART
NAVIGATION
e/m-TICKET
INSIDE CONTROL
Mikael Eriksson Björling | ©
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| ©| Ericsson
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DISRUPTION
Eco-system of eco-systems
Automotive OEM
Dealer
Media Agencies
Insurance Companies
Driver & Owner
Connected
Vehicle Cloud
App developer /
Content Provider
Vehicle
Energy / Utilities
Companies
Fleet Operator
Repair Shop
Mikael Eriksson Björling | ©
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Support Center
Relation changes
CONSUMERS
BUSINESS
BUSINESS
Mikael Eriksson Björling | ©
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| ©| Ericsson
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Atomization of consumption
DISCOVER
TRANSACTION
PURCHASE
DELIVERY
Mikael Eriksson Björling | ©
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Ericsson
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| ©| Ericsson
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USAGE
CASE: Sue 28 in San Francisco
SERVICE
APPS
GETAROUND
INSTACART
BLUE APRON &
AMAZON FRESH
MUNCHERY &
SPOONROCKET
UBER AND LYFT
GLOW
Mikael Eriksson Björling | ©
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Internal
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| ©| Ericsson
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VALET LUXE
TASK RABBIT
Growing Organization
of consumption
THE SHARING ECONOMY
THE MAKER MOVEMENT
BARTER TRADE
Mikael Eriksson Björling | ©
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| ©| Ericsson
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LOCAL CURRENCIES
LOCAL COOPERATIVES
The consumer of the
networked society
USER
PRODUCER
CO-CREATOR
ENABLER
ACTIVIST
Mikael Eriksson Björling | ©
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Ericsson
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| ©| Ericsson
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Strategic focus
DEVELOP NEW PLATFORMS
OPERATIONAL
EXCELLENCE
ENCOURAGE USER CO-CREATION
ESTABLISH NETWORKED
PRACTICES
MAKE SENSE FROM DATA
DIGITIZE BUSINESS RESOURCES
Mikael Eriksson Björling | ©
Ericsson
Ericsson
Internal
AB 2015
| ©| Ericsson
2014-02-03
AB 2015 | 2014-11-07 | Page 17
INNOVATE IN
SERVICE BUSINESS
THANK YOU!
Mikael Eriksson Björling
[[email protected]]
[+46702673223]
[@mikaeleb]
Mikael Eriksson Björling | Ericsson Internal | © Ericsson AB 2015 | 2014-11-07 | Page 18
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