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Happy Morning
Who is Mogul (the 30 seconds presentation)
Omni-Channel back and now
DENTSPLY Implants – sharing experience
Round up - Open invitation
Maria Orrebrant Gustav Enocksson Emmanuel Roux

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Mogul in brief
Web E-Commerce
Intranet &
Collaboration

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Mogul in brief
Web
Consulting
E-Commerce
Intranet &
Collaboration

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Mogul in brief
Web
Consulting
E-Commerce
Business logic
Intranet &
Collaboration

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Omni-Channel

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Hitting the target
The proof of being relevant to the right target group
• 75% of sign-ups are within the prime target group of 12-19
• A 13 % conversion rate on unique visits
• 93 % of all visits is from EU-countries
More than 3.800.000 visits with an average time spent on 13 minutes

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Magic !

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Seamless user experience across channels
Shop anywhere, anytime!
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Too good to be true!?
Shop anywhere, anytime!
Increased sales
Increased retention and loyalty
Internal efficiency
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Shop anywhere, anytime!
Increased sales
Increased retention and loyalty
Internal efficiency
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Not delivered by Santa Claus
IT systems and infrastructure
Organizational culture & processes
Leadership buy-in
Channel sales conflict

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Omni-Channel Anatomy

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Omni-Channel Anatomy
Ta kontakt med
Gustav.Enocksson@mogul.com
för att ta del av moguls modell.

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Round up
Ta kontakt med
Gustav.Enocksson@mogul.com
för att ta del av moguls modell.

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Omni-Channel
Anatomy
Ta kontakt med
Gustav.Enocksson@mogul.com
för att ta del av moguls modell.
Traditional webmarketing
Focus on:
• Editors
• Languages

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Ta kontakt med
Gustav.Enocksson@mogul.com
för att ta del av moguls modell.
Omni-Channel
Anatomy
Web-marketing now
Focus on:
• Marketers
• Multi channel
• Dialogue

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Ta kontakt med
Gustav.Enocksson@mogul.com
för att ta del av moguls modell.
Omni-Channel
Anatomy
Digital B2B
• Pure player
Platform as legacy
• Vintage
Platform as isolated

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Ta kontakt med
Gustav.Enocksson@mogul.com
för att ta del av moguls modell.
Omni-Channel
Anatomy
Advanced
B2B
• Integrated with legacy
• Organization

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Ta kontakt med
Gustav.Enocksson@mogul.com
för att ta del av moguls modell.
Omni-Channel
Anatomy
Omni-Channel
All tailor made!
• Architecture
• Organization
• Processes
• Market/IT driven strategy

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Happening now!?
own IT competence, team and budget
Larger IT budget than CIO´s

Have a plan?!
There
Here
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• Technology
• Business logic
• Organization
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Process

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Sharing
Inspiration
Knowledge, Experience & Best Practice

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!!!!
Thank you ;-)