Communicating
Interculturally
© Prentice Hall, 2005
Excellence in Business Communication
Chapter 3 - 1
Intercultural
Communication
Market
Globalization
Multicultural
Workforce
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Excellence in Business Communication
Chapter 3 - 2
Intercultural Sensitivity
Culture
Subculture
Ethnocentrism
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Excellence in Business Communication
Chapter 3 - 3
Cultural Differences
Contextual
Legal and Ethical
Social
Nonverbal
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Excellence in Business Communication
Chapter 3 - 4
Cultural Context
High
Context
Decision Making Practices
High
Context
Problem Solving Techniques
Low
Context
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Negotiating Styles
Excellence in Business Communication
Low
Context
Chapter 3 - 5
Legal and Ethical Behavior
Seek Common Ground
Withhold Judgment
Send Honest Messages
Respect Differences
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Excellence in Business Communication
Chapter 3 - 6
Social Behavior Differences
Materialism
Roles
Status
Manners
Time
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Excellence in Business Communication
Chapter 3 - 7
Nonverbal
Communication
Personal
Space
Body
Language
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Excellence in Business Communication
Chapter 3 - 8
Overcome Ethnocentrism
Accept Distinctions
Avoid Assumptions
Avoid Judgments
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Excellence in Business Communication
Chapter 3 - 9
Communicating Across
Cultures
Study Other
Cultures
Overcome
Language Barriers
Develop Skills in
Communication
Social Customs
English as a
Second Language
Writing Skills
Business
Protocols
Foreign
Language
Speaking Skills
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Excellence in Business Communication
Chapter 3 - 10
Study Other Cultures
• Assume differences
• Take responsibility
• Withhold judgment
• Show respect
• Empathize
• Tolerate ambiguity
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Excellence in Business Communication
Chapter 3 - 11
Study Other Cultures
• Look past the superficial
• Be patient
• Be persistent
• Admit cultural biases
• Remain flexible
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Excellence in Business Communication
Chapter 3 - 12
Study Other Cultures
• Look for common ground
• Send clear messages
• Deal with the individual
• Learn when to be direct
• Test your understanding
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Excellence in Business Communication
Chapter 3 - 13
ESL Communication Barriers
Slang and
Idioms
Accents and
Pronunciation
Vocal
Variations
Communication
Styles
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Excellence in Business Communication
Chapter 3 - 14
Foreign Language
Barriers
Learn Another
Language
Hire a
Translator
Use an
Intermediary
Offer Training
In English
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Excellence in Business Communication
Chapter 3 - 15
Written Communication
Use Plain English
Strive for Clarity
Use Proper Addresses
Cite Numbers Carefully
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Excellence in Business Communication
Chapter 3 - 16
Written Communication
Strive for Brevity
Use Transitions
Avoid Slang and Idioms
Keep Paragraphs Short
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Excellence in Business Communication
Chapter 3 - 17
Oral Communication
Minimize
Noise
Obtain
Feedback
Speak
Slowly
Clarify
Intent
Do Not
Talk Down
Use Accurate
Language
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Excellence in Business Communication
Chapter 3 - 18
Oral Communication
Learn
Foreign Phrases
Listen
Carefully
Adapt
Your Style
Check for
Understanding
Clarify the
Next Step
Watch Body
Language
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Excellence in Business Communication
Chapter 3 - 19