How to get ahead in
Analytics
Jonathan Moxham – Database
Marketing & Analysis Manager
British Red Cross
What is an analyst?
> Not just a job title…
> Business Analyst, Fundraising Analyst, Business Intelligence Developer,
Data Planning Manager, Fundraising Insight Manager, Marketing Analyst,
Marketing Statistician, Strategic Marketing Analyst, Database Executive,
Reporting Analyst, Database Marketing Officer, Fundraising Database
Manager, Web Analytics Manager, Fundraising Researcher, Strategic
Insight Analyst
> Definition of an analyst:
Workers who use statistics, rigorous quantitative or qualitative
analysis, and information modelling techniques to shape
and make business decisions
What is the job of an analyst in Fundraising?
> Performance monitoring
> Campaign reviews, KPI reporting
> Financial and supporter volume forecasting and predictive
analysis tools
> Life-time Value Analysis and Modelling
> In-depth attrition analysis tools
> Trend and benchmarking reporting
> Supporter and Company Profiles
> Segmentation
Types of analyst role in Fundraising?
> The All Rounder (£25k - £45k)
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Database Manager, Fundraising Analyst
MS Excel/Access, SQL, Fundraising Database
Management skills
Not devoted to analysis, selections/imports/development role too
> Data Analyst (£25k - £32k)
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Entry Level - Graduates with a numerate degree
Bright, enthusiastic, excellent communications skills
Understanding of reporting tools e.g. Business Objects, Excel, Tableau
Strong desire to work in the sector or cause
Types of analyst role in Fundraising?
> Senior Data Analyst (£32k - £39k)
> 3 – 5 years experience
> Understand the workings of the business through structure and flow of its
information
> Experts in data creation, manipulation, interpretation and use
> Project management
> Strong analytical ability
> Data Analysis Manager (£37k - £50k)
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7 – 10 years experience
Coaching and staff development
Strong consulting and relationship skills.
Demonstrates business value of analysis
Statistical Analysis and Modelling experience (SPSS/SAS)
Types of analyst role in Fundraising?
> Strategic Insight Analyst (£40k - £55k)
> Technical adept (SAS, SQL, SPSS)
> Strong relationship and consulting skills
> Able to make analysis progress
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Drive, intellect, ambition, curiosity
> Qualitative and Quantitative analysis experience
> Head of Analysis/Insight/IG (£40k - £70k)
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Champion analytical techniques and technologies
Strong business acumen and appreciation of analytical techniques
Great people skills
Establish long term strategies and specify how to achieve them
Provide guidance to IT
Analyst – Market Trends
> Demand is high
> Competition is high
> … but the number of analysts are low
> Salaries are going up
> Functions, roles, and descriptions are changing
> Technology is changing, data volumes and complexity going up
Analyst – Market Trends - Commercial
Harnham Search – Salary and Data Guide 2012
Strategies for recruitment
> Recruitment Agencies
> Datatech
> Progressive
> Direct Recruitment
> Harnham Search
> Flow Claritas
> Harris Hill
> Networking, social media, head hunting
> Selling the positives of the sector
HOW TO GET AHEAD
IN ANALYTICS
DAMION DEANS
HAIGH CONSULTANTS
• WHAT MAKES A GOOD ANALYST?
• RECRUITMENT BARRIERS
• SALARY GUIDE
• WHAT MAKES A GOOD CV AND SOME
WIDER RECRUITMENT TIPS
WHAT MAKES A GOOD ANALYST?
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ENQUIRING MIND - CONSTANTLY LEARNING
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STATISTICAL & ANALYSIS KNOWLEDGE
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COMMUNICATION SKILLS
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TECHNICAL SKILLS:
• SAS
• SQL
• SPSS
• VBA, etc
COMMERCIAL SENSE
RECRUITMENT BARRIERS
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GRADUATES
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RECRUITMENT ‘PROCESSES’
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UNREALISTIC EXPECTATION
• CLIENTS
• CANDIDATES
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SKILLS-SETS
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RECESSION
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IMAGINATIVE APPROACH
SALARY GUIDE
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Grade
Commercial
Charities
Entry level
Junior Analyst (1-3 yrs)
Data Analyst (3-5 yrs)
Senior Analyst (5-10 yrs)
Analyst Manager
Director of Insight
£17-23K
£22-28K
£28-36K
£36-45K
£38-60K
/
£21-25K
£25-32K
£32-45K
£45-70K
£60-85K
£85-130K
WHAT MAKES A GOOD CV
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THE BASICS
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CONCISENESS
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GAPS
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DO JUSTICE TO YOUR EXPERIENCE & CAREER
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BE INTERESTING. NOT QUIRKY.
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YOU DO NOT NEED TO HAVE JUST ONE CV
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DON’T USE CV TEMPLATES OR PAY FOR ‘CV CONSULTANCY’
RECRUITMENT TIPS
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RESEARCH YOUR TARGET
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BE AWARE OF TIME DELAYS
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DEADLINES & APPLICATIONS
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FOLLOW UP
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NETWORK