The
Executive
Leadership
Experience
The
Executive
Leadership
Experience
Jason Jennings
NY Times Bestselling Author
What I hear: the leadership challenges
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Finding, keeping and growing the right people
Getting and keeping people on the same page
Being faster at everything
Doing more with less
Growing revenues
Staying out of the commodity marketplace
The need to be more innovative
What I hear: the leadership challenges
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Making the organization ready for nonstop change
Remaining relevant
Rooting out complacency
Uncertainty about the future
Being agile and adaptable
Definitions: Leadership/Management
Leadership
Taking groups of people where they’d like to go but
couldn’t or wouldn’t go by themselves
Management
Counting
Today
The 10 Shared Leadership Traits of the World’s
Most Enduring and Authentic
Business Leaders
We made these discoveries inside
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The fastest
The most productive
The most consistent growth
The greatest amount of value creation
The best reinventors
A few of the world’s best
Shared Leadership Trait 1
The world’s most successful business leaders turn what
they do into a
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Leaders: good and bad
Shared Leadership Trait 1
The world’s most successful business leaders turn what
they do into a
Noble Purpose/Cause
Shared Leadership Trait 1
Defining success and successful
• Withstanding the test of time
• Financial achievements that have far outpaced the
competition and/or peer group/sector
• Consistent growth through good times and bad
• Not involved in illegal acts
• Has achieved commercial success while pursuing responsible
actions
Cause/Noble Purpose
• Isn’t the mission Statement
• Isn’t the vision Statement
Cause/Noble Purpose
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Is BIG and bold
Inclusive
The why we do not the what we do
Fixes something wrong
The non financial reason
More than a goal
Gives meaning to people’s lives
Cause/Noble Purpose
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Provides Direction
Fuels Passion
Drives Momentum
Builds cultures
The right culture is the
ultimate competitive advantage
Cause/Noble Purpose
• 10 minutes group discussion
• 10 minutes Q&A
Shared Leadership Trait 2
The world’s most successful business leaders are
committed to achieving
Double digit revenue/profit growth annually
Double-digit growth
• Solves the problem of finding, growing and keeping
the right people
• Forces companies to stay ahead of their customers
• Allows for reinvestment in the company
• Rewards those who took the chance
• Turns vendors and suppliers into partners
• Is good for all the stakeholders
Double Digit growth
• 10 minutes group discussion
• 10 minutes Q&A
Shared Leadership Trait 3
The world’s most successful business leaders build
organizations that
Let Go
Letting Go
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Yesterday’s breadwinners
Ego
Same old-same old
Conventional wisdom
When You Let Go
• Better able to deal with change
• Stay more focused than your detractors/rivals
• Innovation happens
Letting go
• 10 minutes group discussion
• 10 minutes Q&A
Shared Leadership Trait 4
The world’s most successful business leaders have a set
of
Guiding Principles
Guiding Principles – Charles Schwab
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Is it fair for our customers
Does it respect our fellow employees
Does it celebrate teamwork
Will it improve what we do
Will it further earn our customer’s trust
Will it reinvent what we do
Will we own it
Does it build our brand
We’ll take short term sacrifice
Guiding Principles
• 5 minutes Q&A
• 10 minutes to write your list –solo activity
• 15 minutes to assemble sample list -group
Shared Leadership Trait 5
The world’s most successful business leaders make
certain that
Everyone knows the strategy
First, Let’s Define: Strategy
Strategy is the most overused buzzword in business
Strategy: Is The BIG objective of the organization
Tactics: How you achieve the strategic objective
Secret Strategies Don’t Work
• People don’t become emotionally connected to their
work
• Corners get cut and illegal things happen
• Everyone under 35 and people over 35 who get ‘it’
expect transparency
• There’s zero accountability
Strategy
• 10 minutes group discussion
• 10 minutes Q&A
Shared Leadership Trait 6
The world’s most successful business leaders make
certain that
Everyone thinks and acts like the owner
Thinking/acting like the owner
• Know how what they do creates economic value and
that it’s measured and can be improved
• Compensated for the economic value they create
Thinking/acting like the owner
• 10 minutes group discussion
• 10 minutes Q&A
Shared Leadership Trait 7
The world’s most successful business leaders
Keep their hands dirty
Keep Their Hands Dirty
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With customers – 50%
With vendors and suppliers -10%
With the workforce – 20%
With community -10%
With shareholders/owners -10%
Keep their hands dirty
• 10 minutes group discussion
• 10 minutes Q&A
Shared Leadership Trait 8
The world’s most successful business leaders ask
WTGBRFDT?
WTGBRFDT?
• 10 minutes group discussion
• 10 minutes Q&A
Shared Leadership Trait 9
The world’s most successful business leaders
Don’t do lay-offs
No Lay-offs
• The organization doesn’t lose its intelligence
• The company doesn’t have to constantly recruit and
train
• The workforce can concentrate on its work instead of
fear for survival
• The workforce becomes fiercely loyal
• The company becomes known as a desirable place to
work
• It’s economically better for communities
No Lay-offs
• 10 minutes group discussion
• 10 minutes Q&A
Shared Leadership Trait 10
The world’s most successful business leaders are
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Shared Leadership Trait 10
The world’s most successful business leaders are
Stewards
Stewardship
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Service over short term self-interest
Abandoning power over others
Preserving natural and human resources
Nurturing, authentic, mentoring and selflessness
Stewards
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Share information
Are accessible
Keep their hands dirty
Stand for something
Get rid of superficial distinctions
Make it better
Are coaches and mentors
Are called to serve
Stewardship
• 10 minutes group discussion
• 10 minutes Q&A
The Big Leadership Challenges
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Finding, keeping and growing the right people
Getting and keeping people on the same page
Being faster at everything
Doing more with less
Growing revenues
Staying out of the commodity marketplace
The need to be more innovative
Making the organization ready for nonstop change
Remaining relevant
Rooting out complacency
Uncertainty about the future
Being agile and adaptable
Imagine, when the leader
• Moves a noble purpose or cause across the
organization
• Builds a company committed to double digit growth
• Builds an organization that lets go
• Has a set of guiding principles that allows for agility
• Makes certain everyone knows the strategy
• Has everyone think and act like the owner
• Keeps his/her hands dirty and stays in touch
Imagine, when the leader
• Builds an organization with WTGBRFDT in its DNA
• Is committed to a policy of no lay-offs
• Is a good steward
All the best on being a lifelong learner and a leader
who takes people and organizations where they’d like
to go but couldn’t/wouldn’t get there on their own
Jason Jennings
jason@jason-jennings.com