Committed to Connecting the World
IMO Distributor Meeting
London
October 29, 2013
International
Telecommunication
Union
Committed to Connecting the World
International Telecommunication
Union
 ITU is the oldest UN organization incorporated in
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1865 in Paris, France
ITU is the World Authority and leading Publisher of
Telecom Technology, Policy and Standards
Mission: Bring governments and industry together to
coordinate the establishment and operation of global
telecommunication networks and services. In
addition: Standardization, coordination and
development of international telecommunications
Current Headquarters in Geneva, Switzerland
Over 900 staff members
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Committed to Connecting the World
ITU Sales & Marketing Division
 Based in Geneva HQ. Staff of 14
 Sales & Marketing Division completely re-organized
in 2011-2012 with new Job Descriptions
 All Jobs focused on providing excellent support to
direct customers and Distributor/Reseller network
 Division carries following functions: Sales/Sales
Development, Customer Service, Marketing
(DM/Partnerships), Market Knowledge, Marketing
Services, SAP support, Warehousing/Inventory,
Shipping
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Committed to Connecting the World
ITU Distributor Sales
 74 ITU Distributors/Resellers currently operating
globally
 Sales through Distributors/Resellers expanding
 Return Policy instituted in 2013 to facilitate
ordering processes and sales development
 Major Distributors focus in Europe and Asia
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Committed to Connecting the World
50%
12%
34%
1%
1%
1%
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Committed to Connecting the World
Promotional Activities
 Promotional activities non-existent in the past but
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ITU is now focusing this area
Initiating presence on Trade shows (Gdansk: Sep
2013, Frankfurt Bookfair Oct 2013)
Shall explore possibility of similar ITU annual
Distributor/Reseller event in Geneva
Usage of customized ITU logo by
Distributors/Resellers being finalized
Promotional items like ITU-branded pens, key rings,
stickers are now being produced to be shared with
our Resellers/Distributors
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Committed to Connecting the World
Future focus
 Strengthening ties with our Distributors:
Starting 2014, visiting Distributor/Reseller offices
discussing one-on-one how we can help each
other in building business
 Product Offer: Developing new salable
contemporary-topic ITU publications to widen
product offer and outreach
 Market Needs: Open to developing new
products in collaboration with Distributors based
on local market needs
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Committed to Connecting the World
Thanks
 Questions?
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