Children
and Electronic Media
TIRANA, ALBANIA
25-26 May 2012
Children and electronic media: opening
If we would imagine television as a prism, through which is traversed
“the light” of today audiovisual communication, we could imagine the
spectrum of transmitted messages:
All these, open and hidden messages, are addressed to a wider
audience, including all age groups, influencing to them until
alienation.
Children and electronic media: opening
• We lack a filter to adapt these messages, to protect
different ages, especially children and young people,
facing the pressures of electronic transmission.
• These adversely affect in their physical, mental and
psychological health.
Children and electronic media: opening
Missing filter for the children: Unpredictable risk
Children and electronic media: analysis
To concrete this analyze, we have separate prism sites,
imagining three triangles.
I. Analog television
II. Digital broadcasting periods
III. The future
Analysis: I. Analog television
Analysis: II. Digital period
Analysis: III. The future
Children and electronic media: Conclusions
• By projecting basic triangle of our
imagined pyramid, we would have triangle
respectively:
– Open risk for children and young people
– Risk for children and young people turns into
danger
– For children and young people: fatal danger
Children and electronic media: Conclusions
By projecting basic triangle of our imagined pyramid,
we would have triangle respectively:
Children and electronic media: Conclusions
• The use of terms like risk, danger and fatal danger, is not
to be afraid of the quickly expansion of electronic media.
• Media factors should be sensible on their responsibility
that they have toward society in every product
transmitted.
• To sensibly especially, all the society factors, for the
responsibility that have radio and televisions operator on
physical, mental and psychological health of children and
young people.
Children and electronic media: Conclusions
• Above all, we are parents, educators,
responsible citizens, than we are journalist,
showmen, artist, a public person, owner of a
media or of broadcasting platform etc.
• It’s time that every transmitted product which
comes to our homes without passport, so,
should be certified: SUITABLE FOR CHILDREN
AND YOUNG PEOPLE.
• This certification, in my opinion, must be by a
specialized board to implement the ethic and
moral norms and they should be near every
transmission operator.
Children and electronic media: Conclusions
• This board should be in continued contact with citizens,
and specialized institutions, including regulators entities,
like NCRT in Albania. Regulators entities must keep
contacts at regional level and beyond.
• Ethics norms change from a period to another and from
a place to another, but the care about physical, mental
and psychological health in children and young people is
a priority in every time and every country.
• So, we always have something to learn from each other.
Children and electronic media: Conclusions
• Until now, NCRT works supported on the low
“For public and private radio and television in
Albania”, changed, of year 1998, where is
required: “To respect particularly wrights,
interest, moral and legal requirements, for the
protection of minors”. Complaint Council, and
warning and regulation sing are built and works
based on this low. The new low which is
expected to be approved soon by Parliament of
Albania pays a special attention protection of the
children and young people including
establishments of ethic boards for every
transmission operator.
Children and electronic media
Thank you for your attention
Worked by: Dr. Tonin Cobani
Director of programs at NCRT
Translated by: Blerina Osmani
Specialist in monitoring studio at NCRT
Designed by: Endrit Kopliku
IT specialist at NCRT