J333 Assignment 2: Swot analysis presentation

advertisement
Bleacher Report / SB Nation sport blogs
By Nicholas Filipas
Bleacher Report
www.bleacherreport.com
Strengths
B/R provides up to the minute game
updates through means of social media,
videos, GIFs and live blogging.
 They have complete team pages for
every major/college team from cricket to
college basketball and European soccer.
 Layout is the same throughout the site
and easy to navigate.

Weakness

Some authors write outrageous claims or
predictions that are just used to gain more
hits. Sometimes writers will go on rants that
end up not solving anything at the end.
Opportunities

What they are missing are actual sport
journalists with a good sense of reporting.
They allow amateurs to submit pieces that
make a bold claim to get page views.
SB Nation
www.sbnation.com
Strengths
SB Nation is very pleasing to the eyes
 Crisp layout, easy to navigate
 Pictures are in HD
 Every sport team has their own separate
blog under the SB Nation umbrella
 Visually stunning
 Fans can post on separate fan page and
communicate through large online
community

Weaknesses


SB Nation is for fans who are very
knowledgeable and care deeply about their
franchises.
Not for the everyday fan looking for the recent
score.
https://www.youtube.com/watch?v=hwa0GqwnV3o&feature=youtube_g
data_player
Opportunities

Bleacher Report is seen as the
mainstream sports blog while SB Nation
is more in depth coverage, therefore SB
Nation isn’t missing out on any real
opportunities that would hurt them.
Threats

Bleacher Report’s strongest competitor
would be SB Nation. Hardcore sports
fans would agree that SB Nation is the
top of the class for their terrific writing
and video analysis that break down
highlights.
Download