Hawthorn Amateur Football Club
Club 18
2012 Sponsorship and
Marketing Proposal
“Join the Hawks to Spread your wings”
www.hawthornspartans.com.au
Our Mission
“Hawthorn Amateur Football Club prides itself on the
management of a successful sporting club, providing a
facility in the local Hawthorn Community to further
develop sport amongst junior and adult sports minded
people, whilst also providing an environment to assist in
the development of fine young men”
Code of Conduct
• Players are encouraged to show leadership, encouragement and
support and to seek such in return as required.
• All players are representatives of the Club and as such are required
to maintain respectable standards of behaviour and not cause
discredit to their Team Mates, Club Officials and Members, Club
Supporters and Sponsors, the VAFA and the Community.
• Players must at all times behave in a sportsmanlike manner and
uphold the highest standards of professional conduct so as not to
compromise the integrity of the Club.
• Players must show due regard and respect for the property and
facilities of the Club, competing Clubs, Coaching Staff and Officials,
Supporters and to members of the Community in the vicinity of Club
activities.
• Players must follow directions of the Coaching Staff and are
encouraged to be proactive in seeking feedback, clarification and
guidance.
• All illegal substances are prohibited from Club property and official
club activities.
Sponsorship Package
HAWTHORN AMATEUR FOOTBALL CLUB
Affiliated with the Victorian Amateur Football Association
Established 1995
Premiers 1998
Home Ground
Rathmines Rd. Res.
Rathmines Rd.
Hawthorn East 3123
www.hafc.com.au
ethangroves1978@optusnet.com.au
President
Ed Sill
Treasurer
Shane MacDonald
General Secretary
Ethan Groves
31 Kenmare st.
Watsonia 3087
CODE OF CONDUCT
All players are representatives of the Club and as such are
required to behave in such a way as to not cause discredit to
their Team Mates, Club Officials and Members, Club
Supporters and Sponsors, the VAFA and the Community (the
‘Stakeholders’).
Players must at all times behave in a sportsmanlike manner
and uphold the highest standards of professional conduct so
as not to compromise the integrity and dignity of the Club
and its Stakeholders.
Players must show due regard and respect for the property
and facilities of the Club, competing Clubs, Coaching Staff
and Officials, Supporters and members of the Community in
the vicinity of Club activities.
Players must follow directions of the Coaching Staff and are
encouraged to be proactive in seeking feedback, clarification
and guidance. Players are encouraged to show leadership,
encouragement and support and seek such in return as
required.
All illegal substances are prohibited from Club property and official activities.
Sponsor's logos
here
Sponsor's logos
here
Sponsorship Package Options
Sponsor Tiers
Major - $12,000
Platinum - $6,000
Diamond - $3,000
Gold- $1,500
Silver - $750
Sponsor Benefits
Major Sponsor : $12,000
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Logo on player’s guernseys
Publicity in Melbourne Newspapers
National paper NEOS KOSMOS is our major media partner
One home match dedicated to sponsor
Rathmines Road home ground signage and banner beneath
scoreboard
Listing on HAFC Club 18 website home page with corporate
logo and Major Sponsor wording on program/newsletters
Listing (as major sponsor) on large HAFC Club 18 sponsors
board
Invitation to make short presentation to players and
supporters at one home match (post game)
Invitation to special sponsors home match and 4 free tickets
to club major ball
Invitation to club functions
Sponsor Benefits
Platinum Sponsor : $6,000
• Logo on club polo shirt
• Publicity in Melbourne Newspapers
• National paper NEOS KOSMOS is our major media
partner
• Prominent banner on fence behind goalposts in front of
clubrooms
• Prominent listing on HAFC Club 18 website and
program/newsletters
• Listing (as platinum sponsor) on large HAFC Club 18
sponsors board
• 2 Free tickets to club major Ball
• Invitation to club functions
Sponsor Benefits
Diamond Sponsor : $3,000
• Prominent banner on fence behind goalposts
in front of clubrooms
• Prominent listing on HAFC Club 18 website
and program/newsletters
• Listing (as diamond sponsor) on large HAFC
Club 18 sponsors board
• Invitation to club functions
Sponsor Benefits
Gold Sponsor : $1,500
• Prominent listing on HAFC Club 18
website and program/newsletters
• Listing (as gold sponsor) on large
HAFC Club 18 sponsors board
prominently
• Invitation to club functions
Sponsors Benefits
Silver Sponsor : $750
• Listing (as silver sponsor) on large
HAFC Club 18 sponsors board
• Listing on HAFC Club 18 website and
program/newsletters
• Invitation to club functions
We will work closely with you to
provide benefits to your business
either directly to use your
product/services or facilities.
Sponsorship at HAFC Club 18 is
designed to be a 2 way street – we want
sponsors happy to continue a long
term partnership
Tax Invoices to Sponsors
Our Website
www.hawthornspartans.com.au
Is regularly updated and shows:
Who we are
Coaching staff
Player Profiles
Season 2012 – Results, fixture, ladder
News and Events
Spartans in Action
Sponsors and Supporters
In the news- Newspaper articles
Social Calendar
Spartan TV