ICD-10 Grassroots
Advocacy
Trula Gross, RHIA
PHIMA Legislative Chair
PHIMA ICD-10 Grassroots Advocacy 2014
Outline
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What is Advocacy?
Why Advocate?
Research your MOC
Visit AHIMA’s Advocacy Assist to write letters to
your MOC
• Visit AHIMA’s Engage Site
Community - State Leaders and House
of Delegates
• PHIMA Update
PHIMA ICD-10 Grassroots Advocacy 2014
What is Advocacy?
• Advocacy is the pursuit of influencing outcomes.
-Enactment or defeat of legislation
-Changing regulation
• An advocate is “one who supports or defends a
cause.”
• An Advocate is “one who works on behalf of
another person or group.”
PHIMA ICD-10 Grassroots Advocacy 2014
Why do We Advocate?
• To build name recognition of the
association and profession
• To make valuable contacts
• To collaborate with other organizations
• To inform and be informed
• To ensure HIM professionals are a part
of the decision making process
PHIMA ICD-10 Grassroots Advocacy 2014
This is an Election Year!!
So What Does This Mean For You….
• This is an optimal time for AHIMA and PHIMA
to make inroads on key issues.
• Members of Congress are receptive to
hearing from their constituents.
• HIM professionals should be a part of the
decision making process for healthcare
related issues.
PHIMA ICD-10 Grassroots Advocacy 2014
H.R. 1701/S.972
The Cutting Costly Codes Act
Both of these bills would prohibit the Secretary
of Health and Human Services from replacing
ICD-9-CM with ICD-10-CM and ICD-10-PCS.
PHIMA ICD-10 Grassroots Advocacy 2014
Express Your Opposition to
the ICD-10 Delay
• On April 1, 2014 H.R. 4302, the Protecting Access to
Medicare Act of 2014 was signed into law. This bill
delays ICD-10-CM/PCS implementation until at least
October 1, 2015. This was done after legislators
rushed the bill through both the US House of
Representatives and Senate.
• Contact your Members of Congress to express your
disapproval for the ICD-10-CM/PCS delay and let
them know that code sets must be implemented.
PHIMA ICD-10 Grassroots Advocacy 2014
ICD-10 Coalition
http://coalitionforicd10.wordpress.com/
• The Coalition for ICD-10 is a broad-based healthcare industry
advocacy group, including— hospitals, health plans, hospital
and physician office coding experts, vendors, and the health
information technology (HIT) community— united in support
of the U.S. adoption of the ICD-10 coding standard.
• The Coalition for ICD-10 promotes the critical importance of
ICD-10 to improving quality measurement, public health
surveillance, clinical research, and healthcare payment
through research, education, advocacy, and mobilization.
PHIMA ICD-10 Grassroots Advocacy 2014
Continued…
Coalition Members:
Advanced Medical Technology Association (AdvaMed)
Altegra Health
American Health Information Management Association (AHIMA)
American Hospital Association
American Medical Billing Association (AMBA)
American Medical Informatics Association (AMIA)
America’s Health Insurance Plans (AHIP)
BlueCross BlueShield Association
College of Healthcare Information Management Executives (CHIME)
Health IT Now Coalition
Medical Device Manufacturers Association (MDMA)
Professional Association of Health Care Office Management (PAHCOM)
Roche Diagnostics Corporation
Siemens Health Services
3M Health Information Systems
WellPoint
PHIMA ICD-10 Grassroots Advocacy 2014
What’s My Role????
Grassroots Advocacy!
PHIMA ICD-10 Grassroots Advocacy 2014
Action Items Timeline:
Present-December 31st
• Meetings/Conference Calls with Legislative Offices
– CSAs are asked to meet with every US Representative
and both US Senators in their state
– This does not include retiring legislators Letters to Congress
– http://capwiz.com/ahima/home/
• Letters
– http://capwiz.com/ahima/home/
– Minimum of one letter per CSA member
• Phone Calls
• Social Media (– #ICD10Matters)
PHIMA ICD-10 Grassroots Advocacy 2014
Research Your Member of Congress
(MOC)
• Get to know your Member of Congress
-Visit their official website
-What committees do your MOC
serve?
-What are your MOC’s legislative
priorities? Are these issues important
to you?
PHIMA ICD-10 Grassroots Advocacy 2014
Research Your Member of Congress
• Subscribe to receive their legislative
newsletter
-Most MOCs have an e-newsletter
• Read the “About Me” section of the page
-Do you relate to their background and
experience?
• Want to learn more?
-Visit the MOC’s social websites
(Facebook, Twitter, etc.)
PHIMA ICD-10 Grassroots Advocacy 2014
Find Your US Member of Congress
• Find your US Representative
www.house.gov
• Find your US Senator
www.senate.gov
PHIMA ICD-10 Grassroots Advocacy 2014
PHIMA ICD-10 Grassroots Advocacy 2014
PHIMA ICD-10 Grassroots Advocacy 2014
Visit the AHIMA Advocacy Assistant
Visit the State Leader &
House of Delegates Community
CSA Resources on Engage
Folders
State Leaders and House of
Delegates
Folder Contents
New
View
Action Items and Webinars
August ICD-10 Grassroots Campaign Check-In
House of Delegates
August ICD-10 Grassroots Campaign Check-In Meeting Minutes &
Leadership Resources
Recording
Newsletters
Grassroots Campaign August CheckIn MTG.pdf
ICD-10 Grassroots Advocacy Campaign Webinar
Leadership Symposia
ICD-10 Grassroots Campaign- August Check-In Meeting Notes &
ICD10 Grassroots Advocacy
Recording
Webinar Slides and Recordings
ICD-10: A Legislative Review
ICD-10: A Legislative Review of the Delay
Recording: Intro to Congressional Advocacy
Webinar Recording: Scheduling a Congressional Meeting
Webinar Slides: Physician Members of Congress & Health Influencers
Webinar: ICD_10 Legislative Delay
Webinar: Introduction to Congressional Advocacy
Webinar: Scheduling a Congressional Meeting
Component State Associations
PHIMA ICD-10 Grassroots Advocacy 2014
PA Voting Record on HR 4302
• In the House- No public record since it
passed by a voice vote
• In the Senate
Senator Casey – Yes
Senator Toomey - No
PHIMA ICD-10 Grassroots Advocacy 2014
We Need Your Action Re: ICD-10 Delays!
• Visit the AHIMA Advocacy Assistant
• Write your MOC and express why you are
opposed to any further delay in the
implementation of ICD-10
(for both the House and the Senate)
• Edit the letter to tailor it to issues within your
area of expertise
• Email and phone calls are also effective
PHIMA ICD-10 Grassroots Advocacy 2014
AHIMA’s Advocacy Assistant
http://www.ahima.org/about/advocacy
PHIMA ICD-10 Grassroots Advocacy 2014
AHIMA’S Webinar
“ICD-10: A Legislative Review”
• View the webinar
• Share the information with your colleagues
• Link: http://cc.readytalk.com/play?id=curu7i
PHIMA ICD-10 Grassroots Advocacy 2014
Advocacy Uses of Social Media
• It’s a forum for advocacy
• It turns our friends and followers into advocates
• It is also an outlet for engaging decision-makers in
issues that are important to the HIM profession
• It is an avenue for connection with MOC
• Congressional offices are using social media to help
gauge public opinion
PHIMA ICD-10 Grassroots Advocacy 2014
Schedule Meetings with Your MOC
• If you are interested in scheduling a meeting,
please contact your Regional Advocacy Contact
Lauren Houseal
• AHIMA has a specific process for scheduling these
meetings
• Resources are available at the AHIMA Engage Site –
State Leaders and House of Delegates Community
PHIMA ICD-10 Grassroots Advocacy 2014
Take Aways
• Research your MOC for both the House and the
Senate
• Utilize AHIMA’s Advocacy Assist to write letters to
your MOC’s
• Visit AHIMA Engage Site –
Community – State Leaders and House of
Delegates
• Get connected via Social Media
• Schedule meetings with your MOC
PHIMA ICD-10 Grassroots Advocacy 2014
PHIMA Update
PHIMA ICD-10 Grassroots Advocacy 2014
Leadership Symposium
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Date: November 14, 2014
Where: Sheraton-Harrisburg/Hershey
Time: 8:30 AM (Registration) 9:00 AM – 4:00 PM
Description: This meeting focuses on today’s Health
Information Management (HIM) leader
• Topics
• Information Governance
• Working in a Changing Environment
• Getting HIM to Health Information Exchange
• Big Data: A Cautionary Tale
PHIMA ICD-10 Grassroots Advocacy 2014
PHIMA Gift Card Drawing
• In an effort to encourage the PHIMA members to
reach out to their Senators and Representatives,
PHIMA will be drawing names for $25 gift cards.
• There will be two drawings for each region based on
the e-mail date.
– The first period is now through October 31, 2014.
– The second period is November 1 through December 31,
2014.
PHIMA ICD-10 Grassroots Advocacy 2014
PHIMA Gift Card Drawing
• You must forward your e-mail response from your
Senator and/or Representative to
pennadvocacy@gmail.com.
• When sending your e-mail, please include your
regional association (WPHIMA, CPHIMA, SePHIMA,
LVHIMA, NePHIMA)
• Trula Gross and Beth Chernoff will coordinate the
drawings and notify the winners.
PHIMA ICD-10 Grassroots Advocacy 2014
Thank You!
Trula Gross, RHIA
tggross@paonline.com
717-329-6971
PHIMA ICD-10 Grassroots Advocacy 2014