Final Version approved by Council 26/03/10
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Welcome
If you have picked this plan up you must be interested in the work of Alzheimer Scotland, perhaps as
someone we support, a partner, family member, carer, friend, member, funder, fundraiser, volunteer or
one of the team.
In Alzheimer Scotland we want to make sure no one goes through the experience of dementia on
their own and there are two main objectives that help us achieve this and drives all our work:
being the foremost provider of support services and information for people with dementia,
their families and friends throughout Scotland
and
being the leading force for change at all levels of society, protecting and promoting the rights of
people with dementia, their families and friends.
For many years we have provided a range of direct support services and the 24 hour Dementia Helpline
to make sure this is the case, and we have campaigned vigorously to achieve change.
More recently we have embarked upon new initiatives. We have funded a network of Dementia
Advisors and a Dementia Nurse programme as well as supporting vital research, all as a result of the
invaluable support we receive from the Scottish public and other funders.
This plan explains to you how we intend to keep doing that over the next three years, how we intend to
do it better and how we intend to do more of it.
Final Version approved by Council 26/03/10
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Our plan
We think that the best way to get results is to work on the key issues and to have a clear sense of direction
and of what we want to achieve. Throughout 2009, we spent a lot of time talking with people with dementia,
our managers and staff, local branches and people interested in our work. We agreed the ten main areas we
need to focus on over the next three years to achieve our objectives. These are the themes for this plan.
The themes are grouped into four sections, in line with our objectives:
•
•
•
•
How we are going to be the foremost provider of support and information
How we are going to be the leading force for change
How we are going to keep getting better at what we do
How we are going to do more of it
As you read on you will see that we set out what we intend to do and what we hope to achieve in each of
these areas. You will see the staff who have committed to achieving this and the senior managers who will
mentor them. Each team will work together to deliver these outcomes. The Directors will ensure that we
progress towards achieving each outcome by planning key actions and milestones every six months.
You can also watch the DVD of this plan and see some of the real people who are doing their very best to be
a source of support and a force for change in the lives of people with dementia, their families and friends.
I hope you enjoy both and that you think we are on the right track. If not, I would be really interested to
hear any ideas you have or ways that you think we could do better. Don’t hesitate to get in touch.
Many thanks
Henry Simmons
Chief Executive
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How we work
People with dementia, their families and carers are at the centre of everything we do. We recognise that
every person with dementia has unique needs and also that the needs of family members and carers are
different.
In developing all our work, ideas and policies we involve people with dementia and their families. They
are active within our services, our branches and our governing body and through our close partnership with
the Scottish Dementia Working Group.
Their views and needs run deep in the veins of this plan and meeting their aspirations is the measure by
which we will judge our success.
All our work is governed by our Council. There are thirty council members who are elected from our
membership base of around 4,000 people. The Council brings together people with dementia, carers,
experienced professionals and committed activists and has overall responsibility for our work. The
Council appoint an Executive Committee who supervise and support the senior managers to ensure that we
are doing all that we can to meet our objectives.
The chart on the opposite page shows you the ten main themes that we are working towards and how we
place people with dementia, their family and carers at the centre of this.
Final Version approved by Council 26/03/10
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Final Version approved by Council 26/03/10
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Final Version approved by Council 26/03/10
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Making sure no-one is on
their own
What we will do
• Extend the reach of, and
improve access to, the
Dementia Helpline
• Invest in website
improvements
• Develop new methods and
models of information
provision
• Monitor impact and publish
findings of Dementia Nurses
effectiveness
• Publish 20 new publications
on developments in
legislation, research,
treatment and care practice
• Support the roll out of the
Dementia Advisor network
What we will achieve
The team
Maureen Thom (f*)
Elaine Harley
Lindsay Kinnaird
Ian Hewines
Marie Innes
Key links
Dementia Advisors
Dementia Nurses
Branch Network
Director
Jan Killeen
• Increase number of calls to
helpline by 15%
• Increase visits to website by
15% and achieve 90%
satisfaction level with use
• New mobile information
service
• New bi-monthly electronic
newsletter
• Launch Dementia Nurse
Impact report and support
expansion
• Achieve 90% satisfaction
with information and
publications amongst staff,
members and branches
• Achieve 90% satisfaction
level with support and
information provided by
Dementia Advisors
• Produce own research and
publish/circulate findings
from scientific research we
commission
• Launch three research
project findings and gain
increased publicity
Final Version approved by Council 26/03/10
* Facilitator
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Supporting and communicating
with staff and volunteers
What we will do
• Develop a plan to improve
staff representation and the
role of Staff Representative
Group
• Invest in improving HR
systems and protocols
• Devise and implement a
volunteer strategy
• Devise and implement
strategy to unify all terms
and conditions
• Design new staff and
volunteer consultation and
engagement process
• Design an effective system
of regular communications
with all staff
• Ensure all staff are
supported to share in and
understand the vision of the
organisation
• Design performance
targets to achieve
supervision and appraisal
levels
The Team
Tricia de Beaux (f)
Julie Barron
Maxine Johnston
Linda Smith
Jean Armitage
Jennifer Owen
Katie MacPherson
Elaine Harley
Key links
Staff Representative
Group
HR Committee
Branch Network
Director
Stephen Balmer
What we will achieve
• Maintain current staff
turnover levels
• Reduce staff sickness loss
of working time from 3.5%
to 3%
• Achieve a Care
Commission grading of 5+
in all services for
recruitment and HR
practices
• Unify all terms and
conditions within 3 years
• Increase use of volunteers
in a wider range of roles by
30%
• Increase appraisal rate to
90%
• Achieve 90% compliance
with Support and
Supervision Standards
• Increase staff level of job
satisfaction by 20%
• Achieve 90% satisfaction
level with HR support
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Practice development and
innovation
What we will achieve
What we will do
• Assess post diagnostic
models in use across the
organisation
• Collate and disseminate
good practice in responsive
and timely post-diagnostic
support across Scotland
• Assess current innovative
community support models
• Evaluate Dementia Nurse
programme and promote
initiative further across
Scotland
• Extend and improve
internal palliative care skills
• Continue to promote and
extend external palliative
care initiative
The Team
Service Manager Team
Mary Gibson (f)
Iris Sinclair
Julie Penn
Bridie Donnelly
Dot Fairbairn
Marie Thompson
Lesley Corr
Rosie Leavett
Cathy MacKay
Key links
Helen Hay
Jenny Henderson
Director
Kate Fearnley
• Develop and implement two
innovative post diagnostic
support models
• Develop and implement two
new community support and
day opportunity models
• Promote and extend
Dementia Nurse initiative
into four new health boards
• Each region will have a
palliative care trainer and
50% of support staff will
have taken part in palliative
care training
• 15 organisations will have
been trained in the
Alzheimer Scotland
Palliative Care Initiative and
completed the Training the
Trainers Course
Final Version approved by Council 26/03/10
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Final Version approved by Council 26/03/10
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Raising awareness
What we will do
• The needs and wants of
people with dementia, their
families and friends will be
at the heart of all
awareness-raising
• We will work with our
branches and the Scottish
Dementia Working Group
to create local and national
campaigns that raise
awareness of dementia and
Alzheimer Scotland and
what we do
• We will increase our use of
local teams and volunteers
• Our status as a fundraising
organisation will be
highlighted in all
awareness-raising
What we will achieve
The Team
Service Manager Team
Linda McAulay (f)
Sharon Higgins
Hazel Johnson
Dorina Tamburrini
Jill Jardine
Key links
Kirsty Jardine
Sarah Burgess
Branch Network
Director
Jan Killeen
• The general public’s
understanding of dementia
will improve by 15%
• Our general public
recognition level will
increase by 20%
• We will have a bank of 2530 media ambassadors
(people with dementia,
family members,
fundraisers and others)
willing to speak to the
media about their
experiences
• The number of major
human interest stories
about dementia (supplied
by us) in the media will
increase by 25%
• The number of people
accessing our direct
support services will
increase by 25%
• Enable people seeking
dementia support to find us
quickly and easily
• Develop a range of
consistent publicity
materials for our services
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Influence change and
promoting rights
What we will do
• Ensure involvement and
representation continues
• Improve cohesion between
and support local branch
network
• Co-ordinate effective
national and local
campaigns
• Promote and influence
development of local
dementia strategies
• Campaign using the
national strategy, manifesto
and charter of rights
• Support local services to
influence change and work
with branches
• Engage local activists in
promoting the rights of
people with dementia and
their carers
What we will achieve
The Team
Service Manager Team
Jim Pearson (f)
Stephen Fox
Alex Murphy
Ailsa Black
Key links
Campaigns Team
SDWG
Rights & Legal
Protection Committee
International
Committee
Branch Network
Director
Jan Killeen
• Combined and effective
national and local
campaigns
• Local Campaigns Teams in
each region (linked to and
supported by national
Campaigns Team)
• People with dementia and
carers involved in every
service
• Public awareness and
understanding of rights of
people with dementia and
their carers increase by
15%
• Alzheimer Scotland
maintains a prominent role
in international dementia
issues and continues to
share and learn from best
practice
• 70% of social and health
care professionals view
Alzheimer Scotland as
leading force of change
• Support international
campaigns and continuing
to build international profile
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Leading the way to
personalisation
What we will do
What we will achieve
The Team
• Design, communicate
and implement a
change management
strategy for the
personalisation of our
existing services
• Develop new individual
service models for
existing service areas
• Increase the
engagement of all staff
and volunteers in the
personalisation agenda
• Ensure all staff are
supported to share in
and understand the
vision of the
organisation
Service Manager Team
Linda Hughes (f)
Arlene Crockett
Moira Robinson
Gabrielle
Colston-Taylor
Lorraine Robertson
Heather Bannon
Tracy Gilmour
Yvonne Stewart
Key links
Kirsty Jardine
Jan Johnston
Health and Community
Care Committee
Director
Kate Fearnley
• Within 18 months all
services will have developed
their own personalisation
strategy
 Staff understanding of
personalisation and how this
links to their current work will
improve by 50%
 Within three years all
existing services will be
expanded to provide a
personalised service
 Each service will offer
flexible individual support
including post diagnostic
support, personal care
support and palliative care
 We will have introduced
flexible working patterns and
contracts in all areas
 We will be recognised as the
provider of choice for
specialist personalised
dementia care by 70% of
care professionals
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Final Version approved by Council 26/03/10
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Quality and knowledge
What we will do
• Develop an action plan to
improve the use of the
Excellence Model
• Ensure all staff have the
best possible dementia
training and knowledge
• Improve training
programme and establish
training committee
• Ensure all staff have a
personal training plan
• Develop an external
training business unit
• Improve national staff
questionnaire
• Develop audit based on
interaction with service
users
• Introduce Service Audit
Committee
What we will achieve
• Achieve “Recognised for
Excellence” award
The Team
Service Manager Team
Alan Midwinter (f)
Janice Caine
Kevin Lawley
Sarah Duff
Cathie Beattie
Key links
Julie Miller
Hazel Walker
Joyce Gray
Service Audit Committee
International Committee
Director
Kate Fearnley
• Establish good practice
network between services,
used to improve marketing
and awareness raising
• Training business unit
generates 25% profit
• 90% satisfaction with
services reported by
service users and carers
• Achieve 100% mandatory
training for staff
• Achieve 90% satisfaction
with training programme
• Senior management
succession plan in place
• Annual International
Fellowship disseminates
best practice across
organisation and at ADI
• Establish a Management
Fellowship Programme
• Establish an International
Fellowship Programme
• Achieve a grading of 5+ in
all Care Commission
Standards
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Efficiency and effectiveness
What we will do
What we will achieve
The Team
• Implement Risk
Enablement strategy
• Develop an IT strategy
and improvement plan
• Improve Procurement to
realise a streamlined
efficient approach
• Introduce ethical
procurement practices
• Improve facilities
management
• Review all non-direct
service expenditure for
potential efficiency
savings
Sharon Fabre (f)
Lynn Banks
Fiona Roberts
Damien Byron
Key links
Health & Safety
Committee
Finance Audit
Committee
Director
Stephen Balmer
• Achieve 90% satisfaction
level with Risk
Enablement strategy
• Achieve 90% satisfaction
level from services with
IT support
• Achieve a 5% efficiency
saving on procurement
costs while taking into
account ethical
procurement practice
• Achieve 90% satisfaction
level in the support to
manage and maintain
our properties
• Achieve a 5% efficiency
savings on all non-direct
service costs
Final Version approved by Council 26/03/10
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Final Version approved by Council 26/03/10
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Social enterprise and
development
What we will do
• Explore local
enterprise
opportunities in
existing services
• Set up 2 new small
scale individual
services each year in
areas where we do not
currently provide
services
• Develop a new social
enterprise model,
using the concept of
self sustaining
dementia cafe
businesses
What we will achieve
The Team
Service Manager Team
Margaret McKeith (f)
Fay Godfrey
Eileen Smyth
Susan Maxwell
Brenda Stewart
Carol Anne Mainland
Key links
Barbara Sharp
Director
Joyce Gray
• Set up six services in
new geographical
areas
• Ensure first two new
services are self
sufficient by third year
of operation
• Set up two new
businesses and ensure
generating a profit to
fund 50% of Dementia
Advisors by third year
of operation.
• Establish one local
social enterprise
initiative in each region
• Explore other potential
social enterprise
models
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Raising funds and
increasing support
What we will do
• Grow and develop
new membership
initiatives
• Develop new
fundraising initiatives
• Build fundraising
relationships with
external
stakeholders
• Build fundraising
relationships with
internal stakeholders
• Expand events
portfolio
What we will achieve
The Team
Shona Blakeley (f)
Angie Smith
Catherine McGowan
Fran Kelly
Key links
Joyce Gray
Barbara Sharp
Branch Network
Director
Glenda Mackenzie
• Increase membership
by 25%
• Increase income from
appeals by 25%
• Increase income from
merchandise by 15%
• Increase income from
trusts and foundations
by 30%
• Increase income from
companies and groups
by 20%
• Increase events income
by 30%
• Services and branches
to be supported to
increase fundraised
income by 15%
• Grow and develop
community
fundraising
• Grow and develop
legacy fundraising
Final Version approved by Council 26/03/10
• Increase number of
individual legacies by
30%
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