Cherwell DC Sportivate
16 – 18 year olds
• 16 – 18 year olds – Gym Project – Young people targeted through
HofPE currently not participating in extra curricular activities.
• 8 week programme as a group after school
• Varied 8 week programme including tasters of different activities Gym,
Spinning, Body Combat, Swimming. Personal development plan from
Gym instructor
• Incentive – Attend 7 out of 8 sessions receive FREE month membership
to use in own time + reduced 12 month membership
18 – 25 year olds
• Gym – 8 weeks £2 a session flexible to
participants. Offer entitles participants to
attend gym, swimming and classes at times
that fit in with lifestyle.
• Personal plan to help achieve goals, meet
gym instructors
• Review of plan after 4 weeks, Regular gym
challenges
• Attend 7 weeks out of 8 receive FREE month
membership and reduced 12 month
membership Goodie Bag (£20 in-kind
Parkwood) – Towels, Goggles, Swim
vouchers
18 – 25 year olds
• Golf – Group sessions from companies at convenient times – Shift
patterns fit in with lifestyle
• 8 weeks of progressive group sessions learning basics of golf
• Incentive – Attend 7 sessions and receive 7 step tuition programme
at times that fit around work
• Rush Hockey – Group sessions at Hockey Clubs linked to training
nights
• Target local businesses, retail parks, supermarkets
• Once participants attend 7 out of 8 sessions receive heavily reduced
membership into club
Project Results
• Gym 16 – 18 – Over 80 pupils participated with 60 being retained
attending 7 weeks – Pupils now being tracked to see if continuing to
use membership.
• Feedback was great from pupils - Project has made them aware of
local leisure centre and comfortable in this environment.
• “Loved Spinning, I never thought would be able to do an hour!
Chris and Nicki were great and really encouraged me. I will defiantly
be continuing at Bicester” James – 17
• “Had no idea before how to use gym equipment and am now
hooked, will be going regularly when I get to University” Nehir 17
Project Results
• Gym 18 – 25 – Over 170 participated with over 130 retained ( 7 out
of 8 sessions attended). Participants now be tracked to see if have
joined as member after FREE membership
• Golf Drayton GC, Banbury,
– 45 participants in groups attended 31
participants retained. 7 participants have so far taken out
membership at club
• Rush Hockey Bicester HC – Over 40 participants attended sessions
with 8 now transitioned into the clubs league teams
Reasons for Success
• Consultation – Speaking with local partners, clubs and leisure
providers and seeing where gaps are in provision. Sportivate
funding great incentive for clubs to help with gaps in age groups,
gender etc.
• Targeted Approach / promotion- 18 – 25 year olds. We really
targeted the workplaces that had a high % of employees in this age
group, Supermarkets, Retail, Shift work.
• Benefits for Employer – Taster Health Days at Supermarkets were a
good way of promoting projects along with explaining benefits of a
healthy workplace. Gives coach / lead a chance to meet potential
participants which offers familiar face on 1st session
Reasons for Success
• Partnerships – Working in partnership with Clubs, Leisure Provider,
Schools, CSP and workplaces was key reason for success. Partners would
take ownership of projects, offering in-kind financial support, drive
project, making participants feel part of club / leisure centre, Staff
ensuring that the whole club / leisure centre understand project from
Reception / 1st point of call – Centre manager.
Reasons for Success
• Exit Routes / Incentives – Ensuring that there are good sustainable exit
routes available to Sportivate participants linked to activity.
• Great Coach / Lead – We crucially had great coaches leading the projects
and being the first point of call for participants. The main reason for
people coming back is due to their first experience at Club and Gym. The
lead also made them feel part of the club and not so scary to transition
into club / leisure centre along with really driving promotion of project.
Benefits for Cherwell DC
• Partnerships – Sportivate projects have led to working with new partners
which may not have been formed without sportivate projects.
Partnerships with existing partners have been made stronger due to working
together ( Parkwood) and this has led to many projects forming as a result
of Sportivate work.
• Cherwell DC Coroporate objectives – Helped to contribute to objectives
such as “Safe & Healthy District” & “District of Opportunity” by increasing
opportunities in the district for targeted young people and encourage a
healthy lifestyle
• Sport Dev Budget – Delivering projects that are benefitting the district
through external funding.
Benefits for Cherwell DC
• Sport Clubs – Increased relationship with local clubs and made great links
for future work and new development groups that previously were not
there. Gave Cherwell greater insight into local clubs needs / priorities
• Increased Provision - Sportivate has massively increased the provision of
sport and activities in Cherwell DC. Projects have enabled clubs to attract
new members, Leisure Centres to target difficult age groups and new
satellite and clubs (basketball, archery) have been developed as a result of
sportivate funding.
Future from Sportivate Projects
• Sustainability – Now clubs and Leisure providers see the benefit of
incentivised opportunities these will now become integral part of Leisure
Centre / Club without Sportivate Funding
• Partnership work – Continue great partnership work as a result of
Sportivate projects and work together in other projects together to
achieve combined outcomes. Continue Business promotions and
partnerships.
• Increase Provision - Increased provision of sustainable activities
especially for 18 – 25 year olds will continue due to success of projects