Bob Lunnon
National Vice President

• 25 Clubs formed in 53 years since 1960
• 3 Clubs in suspension – Newcastle, Illawarra,
Alice Springs
• Now 22 Clubs in 2014
• 5 new Clubs in past 12 years – Capricornia,
Kununurra, Bunbury/Margaret River, Albany,
Southern Gold Coast
• Declining membership, particularly since 2009

• Peak membership was 1375 in 2001
• Overall membership decline of 310 to 31 July 2014
• Our biggest cities generally reflect the greatest decline
• Net loss of 68 members since December 2012, 76 since December 2013
• Some regional areas have increased membership, particularly WA and NT

BREAKDOWN OF TOTAL MEMBERSHIP BY STATE AT 31 JULY 2014
2
1
5
22
8
1
CLUBS
1
3
1
STATE
ACT
NSW
NT
QLD
SA
TAS
VIC
WA
TOTAL
TOTAL
MEMBERS
16
147
50
363
75
106
94
214
1065
PERCENTAGE
1.5%
14%
4.7%
34%
7%
10%
8.8%
20%
100%

DISTRIBUTION OF CLUBS AND MEMBERS
AT 31 JULY 2014
CLUB
ADELAIDE
ALBANY
ALICE SPRINGS
BRISBANE
BROOME
BUNBURY/MARG RIVER
CAIRNS
CAPRICORNIA
CANBERRA
DARWIN
GOLD COAST
HOBART
ILLAWARRA
KUNUNURRA
LAUNCESTON
MELBOURNE
NEWCASTLE
PERTH
SOUTHERN GOLD COAST
SUNSHINE COAST
SYDNEY CITY
SYDNEY NORTH
SYDNEY SOUTH
TOWNSVILLE
WHITSUNDAYS
2001
31/12/2001
88
N/A
35
88
32
N/A
80
N/A
37
46
85
48
Suspended
47
286
65
41
29
39
157
27
80
N/A
26
20
26
36
91
Suspended
77
N/A
47
122
52
18
42
21
MEMBERSHIP
2012
31/12/2012
2013
31/12/2013
84
24
Suspended
84
87
24
N/A
85
58
15
95
18
21
41
88
73
N/A
53
15
96
18
23
44
88
74
N/A
24
37
94
N/A
78
N/A
47
124
52
18
39
21
2014
31/07/2014
75
25
N/A
79
76
16
91
16
16
50
48
73
N/A
37
84
49
14
22
33
94
N/A
75
35
36
21
1065
TOTAL 1375 1133 1141

• City Clubs difficulty in retaining/developing new members
• Competitive environment: associations, luncheon clubs, large company indifference (airlines, hotels)
• Some regional Clubs retaining/developing new members
• Different environment, travel and tourism is key industry, smaller company involvement
• We are at a crossroads with overall membership development

• Strategic Plan 2013-2018: Whitsundays 2013
• Club Business and Financial Plans: Cairns 2012
• Membership and Club development
• Regional areas represent better opportunities than cities for both Membership and Club development as
SKAL is unique
• Target regional tourism body cooperation and membership to maximise opportunities

Membership and Club Development Opportunities
Member Classifications – SKAL International By-Laws
March 2014
• Aviation: airlines, airports, IATA
• Maritime: passenger shipping, sea ferries, sea ports
• Inland Waterways: lake/river steamers, yachts, sightseeing operations
• Railways
• Autocar and Coach Companies
• Car Hire Companies

Member Classifications – SKAL International By-Laws
March 2014
• Hotels, Motels, Tourist Accommodation: holiday villages, clubs and camps
• Hotel Chains: tourist apartments, camping sites
• Travel Agents and Tour Operators
• General Sales Agents
• Official Tourist Organisations: tourism ministers, embassies, consulates, government tourism organisations
• Travel Media: publishers, editors, travel writers, TV/radio producers/reporters/broadcasters

Member Classifications – SKAL International By-Laws
March 2014
• Various Tourist Organisations: travel/tourism education, congress/convention centres/organisers,
OTAs/reservations systems, hotel/travel agent/tour operator associations, tourist attractions
• Travel/Tourism Consultancies
• Travel Insurance
• Restaurants, Golf Clubs, Spas

Club Business and Financial Plans 2014-2015
– Situation analysis, including current membership
– New membership development plans and activities; and funding requirements
– Public and media relations strategies and activities
– Goals, objectives and succession planning
– Finance plan including income and expenditure
– New Club development plans and activities; and funding requirements
– Template provided, due 31 October 2014

New Club Development 2014-2019
(Strategic Plan 2013-2018)
• New South Wales
Primary: Possible reinstatement of Newcastle and Illawarra, Coffs
Harbour, Port Macquarie, Gosford/Central Coast, Blue
Mountains, Port Stephens
Secondary: Hunter Valley, Dubbo
• Northern Territory
Primary: Possible reinstatement of Alice Springs
Secondary: Katherine
• Queensland
Primary: Mackay, Outback Queensland, Port Douglas, Noosa
Secondary: Granite Belt

New Club Development 2014-2019
(Strategic Plan 2013-2018)
• South Australia
Primary: Port Augusta, Port Lincoln, Fleurieu Peninsula,
Barossa Valley
Secondary: Whyalla, Glenelg, Mt Gambier, Kangaroo
Island
• Victoria
Primary: Bendigo, Ballarat, Albury/Wodonga, Geelong, Mornington
Peninsula
Secondary: Bairnsdale, Victorian High Country, Great Ocean Road
• Western Australia
Primary: Geraldton
Secondary: Kalgoorlie

Member Retention and Development 2014-2019
(Strategic Plan 2013-2018)
• Position Descriptions for Committee members (Club Statutes)
• Succession planning for Committees
• Membership Development Officer on Committee (1 or 2)
• Welcome/congratulatory letter for all new members with
SKAL information kit
• Use of SKAL signatures in emails wherever possible
• Regional tourism body cooperation and membership
• Jobs Section on Club/SKAL websites (possible sensitivities)
• Quality/quantity and member retention primary focus