R8 SAC MD Webinar, September 2012
IEEE Membership and
Membership Development in
Student Branches
Aleksandar Szabo
2012 IEEE MGA Membership
Recruitment and Recovery (MRR)
Committee Chair, IEEE Region 8 MD
Subcommittee Member
a.szabo@ieee.org
Slide 1
R8 SAC MD Webinar, September 2012
Slide 2
Membership Recruitment and
Recovery Committee in IEEE
Slide 3
IEEE Membership
Cycle
Slide 4
Region 8 Membership from Month to Month
since 2005
80000
75000
70000
65000
60000
55000
50000
45000
40000
35000
30000
2005
2006
2007
2008
2009
2010
2011
2012
Slide 5
Where are we now with membership?
Geographic IEEE Membership Summary - August 2012
Higher-Grade w/o GSM
REGION
2012
2011
Graduate Students
Change
2012
#
%
2011
Undergraduate Students
Change
2012
#
%
2011
TOTAL MEMBERS
Change
2012
#
%
2011
Change
#
%
1
30,273
30,911
(638)
-2.1%
1,547
1,489
58
3.9%
1,590
1,637
-47
-2.9%
33,410
34,037
(627)
-1.8%
2
26,639
27,315
(676)
-2.5%
1,546
1,417
129
9.1%
1,603
1,714
-111
-6.5%
29,788
30,446
(658)
-2.2%
3
24,657
24,887
(230)
-0.9%
1,830
1,755
75
4.3%
2,306
2,340
-34
-1.5%
28,793
28,982
(189)
-0.7%
4
18,631
18,850
(219)
-1.2%
1,384
1,478
(94)
-6.4%
1,579
1,775
(196)
-11.0%
21,594
22,103
(509)
-2.3%
5
24,043
24,420
(377)
-1.5%
1,337
1,336
1
0.1%
2,046
1,981
65
3.3%
27,426
27,737
(311)
-1.1%
6
48,077
48,615
(538)
-1.1%
2,292
2,310
(18)
-0.8%
2,910
2,780
130
4.7%
53,279
53,705
(426)
-0.8%
R 1-6
172,320
174,998
(2,678)
-1.5%
9,936
9,785
151
1.5%
12,034
12,227
-193
-1.6%
194,290
197,010
(2,720)
-1.4%
7
13,586
13,410
176
1.3%
1,495
1,374
121
8.8%
1,207
1,145
62
5.4%
16,288
15,929
359
2.3%
8
55,333
54,102
1,231
2.3%
8,277
8,172
105
1.3%
7,672
7,771
-99
-1.3%
71,282
70,045
1,237
1.8%
9
10,049
9,206
843
9.2%
1,136
1,173
(37)
-3.2%
5,685
5,614
71
1.3%
16,870
15,993
877
5.5%
10
57,025
52,588
4,437
8.4%
10,176
9,110
1,066
11.7%
27,295
25,194
2,101
8.3%
94,496
86,892
7,604
8.8%
R 7-10
135,993
129,306
6,687
5.2%
21,084
19,829
1,255
6.3%
41,859
39,724
2,135
5.4%
198,936
188,859
10,077
5.3%
TOTAL
308,313
304,304
4,009
1.3%
31,020
29,614
1,406
4.7%
53,893
51,951
1,942
3.7%
393,226
385,869
7,357
1.9%
Slide 6
Where are we now with Retention?
IEEE Membership Renewal / Retention -August 2012
HIGHER GRADE w/o GSM
R
N
EGIO
GRADUATE STUDENTS
Renew al
UNDERGRADUATE STUDENTS
Renew al
Opportunity
Opportunity
#
%, '12
%, '11
TOTAL MEMBERS
Renew al
Renew al
Opportunity
#
%, '12
%, '11
Opportunity
#
%, '12
%, '11
#
%, '12
%, '11
1
30,323
26,282
86.7%
86.7%
1,844
1,362
73.9%
73.6%
1,623
738
45.5%
48.6%
33,790
28,382
84.0%
84.2%
2
26,773
23,004
85.9%
86.0%
1,809
1,322
73.1%
74.4%
1,695
796
47.0%
51.1%
30,277
25,122
83.0%
83.5%
3
24,219
20,321
83.9%
83.8%
2,264
1,706
75.4%
75.7%
2,296
1,072
46.7%
49.6%
28,779
23,099
80.3%
80.7%
4
18,389
15,620
84.9%
84.6%
1,841
1,359
73.8%
76.3%
1,746
816
46.7%
51.1%
21,976
17,795
81.0%
81.4%
5
23,865
20,097
84.2%
84.6%
1,740
1,327
76.3%
74.5%
1,924
912
47.4%
48.1%
27,529
22,336
81.1%
81.6%
6
47,724
40,573
85.0%
85.2%
2,926
2,123
72.6%
74.1%
2,749
1,321
48.1%
49.9%
53,399
44,017
82.4%
82.8%
R 1-6
171,293
145,897
85.2%
85.2%
12,424
9,199
74.0%
74.7%
12,033
5,655
47.0%
49.7%
195,750
160,751
82.1%
82.5%
7
12,837
10,609
82.6%
82.2%
1,847
1,479
80.1%
82.3%
1,138
647
56.9%
57.6%
15,822
12,735
80.5%
80.4%
8
51,823
40,223
77.6%
79.2%
10,088
7,510
74.4%
74.9%
7,733
2,978
38.5%
38.9%
69,644
50,711
72.8%
74.0%
9
8,740
6,073
69.5%
69.3%
1,525
1,002
65.7%
66.7%
5,539
1,434
25.9%
26.6%
15,804
8,509
53.8%
53.4%
10
51,231
38,309
74.8%
76.4%
10,084
5,195
51.5%
49.1%
24,890
5,151
20.7%
21.6%
86,205
48,655
56.4%
57.6%
R 7-10
124,631
95,214
76.4%
77.8%
23,544
15,186
64.5%
64.1%
39,300
10,210
26.0%
27.1%
187,475
120,610
64.3%
65.5%
TOTAL
295,925
241,112
81.5%
82.2%
35,969
24,386
67.8%
67.9%
51,334
15,865
30.9%
32.4%
383,228
281,363
73.4%
74.5%
Slide 7
What is?
Applicant: New member who has not completed the join process –
his/her dues have not been paid and processed.
Recruiting: Seeking out new (non) members for membership in IEEE.
Grace Period: January and February are considered the “Grace
Period” for members who have not yet renewed for the present
membership year. They are still considered active members until the
end of February when the service disruption occurs.
Pre-Arrears: Active members who have not yet renewed for the
coming membership year by the end of February.
Arrears: Member who has not renewed by the end of February for the
membership year becomes deactivated.
Recovery: Outreach to members in arrears to renew their membership.
Reinstate: Bringing back past members who have had a break in their
membership status (not paid dues for more than a year) to active
membership.
Retention: Retaining existing members by renewing their membership.
Slide 8
What is?
Associate Member: Associate Member grade is designed for technical and nontechnical individuals who do not meet the qualifications for Member grade, but who wish
to benefit from membership and partnership in IEEE, and for those who are progressing,
through continuing education and work experience, towards qualifications for Member grade.
Affiliate: Society Affiliate is a member of an IEEE Society. Society Affiliates are not IEEE
members and are not entitled to any IEEE benefits or services that are reserved solely for IEEE
members. All affiliate benefits and services come directly from the individual IEEE Society
offering affiliation. For each society affiliated with, the applicant pays a separate annual affiliate
fee plus that IEEE Society's annual membership dues.
Graduate Student Member: A Graduate Student Member must carry at least 50%
of a normal full-time academic program as a registered graduate student in a regular course of
study in IEEE- designated fields. The total cumulative period for a member to hold the Student
Member grade and/or the Graduate Student Member grade is limited to 8 years.
IEEE GOLD/Young Professional: GOLD is the identification of a segment of
IEEE Members who have advised IEEE they have graduated with their first professional
degree. GOLD is not a member grade. The member’s record needs to have a full educational
background and graduation dates in order for the identification of GOLD. Student Members
cannot be GOLD, but Graduate Student Members can be GOLD as they have graduated with
their first professional degree and are in advanced degree program. A member will belong to
the GOLD segment for ten years after receiving their first degree.
Slide 9
MD Alert Alias
“MD-Alert-All”
Send and e-mail message to
listserv@listserv.ieee.org with a
blank subject line
In the body of the message, type in:
Subscribe MD-ALERT-ALL
or
Send a message to Cathy Downer
at c.downer@ieee.org
Receive monthly MD
Webcasts announcements
Receive link to most recent
monthly Membership
Development Reports
Receive miscellaneous MD
announcements
Slide 10
Membership Development Portal – www.ieee.org/md
Membership Reports
MD Online Community
SAMIEEE access
Membership
Development Manual
Member benefits at a
glance (One-page flyer)
Recruitment programs
and tools
MD Kits – online order
form
Benefit Development
Toolkit: Regions 7-10
Presentation templates
IEEE membership
statistics
Web Cast Etiquette: Ask questions using the online chat feature. Technical help: help@readytalk.com
Slide 11
Benefits of IEEE Membership
Slide 12
On-Demand Supply Ordering
http://www.ieee.org/md
Slide 13
IEEE Support Center
Slide 14
IEEE MGA Membership
Recruitment and Recovery
Committee (MRRC)
•
The MRRC shall inspire and coordinate volunteer
activities worldwide, with the objective of increasing
and improving member recruitment, and arrearsrecovery of IEEE membership.
•
After being an ad-hoc committee for several years,
the MGA elevated the MRRC to a MGA standing
committee in November 2010.
Slide 15
IEEE MGA MRR Committee
Composition
VOTING MEMBERS
Chair (Appointed by the MGA Board based upon recommendation of MGA N&A
Committee)
10 Regional MD Coordinators (Appointed by Region Directors)
Two representatives, appointed by the Vice President, Technical Activities
CORRESPONDING MEMBERS
All MD Chairs, Societies, Sections, and Chapters
Babak Beheshti, Chair, MGA MELC Committee (Ex officio)
William W Moses, Chair, IEEE TAB Conferences Committee (Ex officio)
Jaison Abey Sabu, appointed by the MGA Student Activities Committee
Augusto Herrera, appointed by the MGA GOLD Committee
Patricia Sulzer, appointed by the IEEE Standards Association
Kathleen McDevitt, appointed by IEEE Woman in Engineering
STAFF SUPPORT
IEEE MGA staff lead, Membership Development
Region 8 Membership Development Workshop, Leuven September 2012
Slide 16
The voting members of the MRRC (2012)
R1 – Gim Soon Wan
gimsoon@ieee.org
R2 – Javvad Qasimi
javvad@ieee.org
R3 – Bill Williams
billwill@ieee.org
R4 – Mohamad Berri
mberri@ieee.org
R5 – Joe Redfield
j.redfield@ieee.org
R6 – Luis Carbajo
luis.carbajo@ieee.org
R7 – Lawrence Whitby
lwhitby@ieee.org
R8 – Dirk Van Hertem
dirk.vanhertem@ieee.org
R9 – Norberto Lerendegui
nlerendegui@ieee.org
R10 –Hang-Bong Kang
hbkang@catholic.ac.kr
TA Representative
Antonio Luque
aluque@gte.esi.us.es
TA Representative
Robin Sarah Bradbeer
rsbradbeer@gmail.com
MGA 2012
Membership
Recruitment &
Recovery (MRR)
Committee Chair
a.szabo@ieee.org
Slide 17
Worldwide & Integrated Team Effort
Volunteers – Region, Section, Society MD Chairs
Members – Participation in the MGM program, or otherwise
Staff – Member & Geographic Activities (MGA) MD Staff
John Day
MGA Director, Membership
Development
j.day@ieee.org
Adrienne Hahn
MGA Manager, Membership
Marketing Communications
a.hahn@ieee.org
Cathy Downer
MGA Membership Development
Manager
c.downer@ieee.org
Laura Durrett
MGA Project Manager-Volunteer
Services/Student Activities
l.durrett@ieee.org
Elyn Perez
MGA Manager, Membership
Sales Operations
elyn.perez@ieee.org
Nick Lehotzky
MGA Member Benefits Marketing
Manager Online Products
n.lehotzky@ieee.org
Lisa Delventhal
MGA Manager, Young Professional
Program
l.delvanthal@ieee.org
Slide 18
MD Monthly Webcast
Monthly MD Webcast
Wednesday, 1:00 PM Eastern
Runs about 60 minutes
Volunteers & Members present on topics, along
with IEEE Staff
Standard format
Open floor question and answer period
Each session is recorded
Aleksandar Szabo, Host of MD Webcast
and MGA 2012 Chair of Member Recruitment
& Recovery (MRR) Committee
a.szabo@ieee.org
The Archive Guides:
• Grouped by month
• Listed by presentation topic,
speaker, file posted in PDF
• Each file accessed by IEEE web
account
Slide 19
What is the Student Branch
Role in Membership
Development?
• The Student Branch should work on member
recruitment, retention and recovery
• If you don’t have an MD Officer the SB Chair is
responsible for Membership Development in your SB
• To make it easier for the SB Chair and the SB
ExCom, appoint an SB MD Officer
Slide 20
What Should an MD Officer Do First?
Be in contact with your Student Branch Chair and Secretary
To get information and advice, get in contact with your predecessor –
Past MD Officer and/or Past SB Chair
Ask your SB Chair, who has access to SB membership data in
SAMIEEE, to download the list of your members
Get in contact and cooperate with your Section MD Officer
Learn about the membership trends in your Student Branch
Get in contact with your members and learn about the reasons why
they joined, are they satisfied and why they stay or leave
Establish contacts with the MD Staff and take part in the Monthly
Webcast
Slide 21
SB MD Officer Role and Job
Take care about Section Membership Development by using every
occasion to promote IEEE
Recruit
Retain
Recover
Be familiar with all MD resources and tools
Know the membership in your SB
Establish good relations and cooperate with other SB Officers, the
Section MD Officer and other Section/Chapter Officers
In larger Student Branches form an MD Team
Slide 22
What is Expected from the SB MD Officer
to do?
Do your MD job in your Student Branch
continuously
Be enthusiastic and motivated to achieve good
results
Be in contact with your Section MD Officer
Help the Section MD Officer
Ask him for help when you need it
Prepare and inform the Section and Region MD
Coordinator about your SB MD strategy and plans
Report your actions and the outcomes
Slide 23
What Could/Should Be Done
Have an IEEE SB Notice Board at the University
Have presentations about IEEE
Have promotional materials and give-aways
Organize IEEE weeks at your University with many activities
Have an MD Booth/Desk at your University for joining IEEE
Organize Presentations with discussions
Organize Workshops
Organize Film evenings
Organize Excursions
Organize Visits of companies
Promote IEEE Membership at conferences
Inform Student members about Graduate student membership (GSM)
Infor Student members and GSMs about professional membership
Slide 24
IEEE Center for Leadership
Excellence
When fully operational, it will serve as
the repository for all leadership training
material within IEEE to ensure IEEE
keeps pace with its evolving
organization. Additionally, it will meet
the needs of IEEE volunteer leadership
by providing materials that will enable
volunteers to accomplish their jobs
efficiently and effectively; thus allowing
them to spend more time ensuring that
members are engaged in IEEE activities
so that IEEE member satisfaction and
relevance continue to grow.
Slide 25
Membership Development Reports
Global MD Report
o Statistical ‘pulse’
o Membership Trends
o MD Calendar guidance
o MD-related announcements, activities
o Articles by volunteers - topic driven
Regional MD Reports
o In-depth view of MD activities within
Region with Section data
o Customizable by Region MD Chair
Society MD Reports
o Template developed & is available
Slide 26
New Member Alert
•
•
•
•
•
New joined members targeted
E-mail sent from IEEE monthly to all
Section Chairs and Section MD officers
containing special hyperlink to SAMIEEE
log-in page
Upon log-in, SAMIEEE will automatically
run report of new members from previous
month
Report contains contact information, as
well as the reason(s) why they joined
IEEE
Report date-range can be modified to
pick-up new joins from previous months
in your dashboard
Region 8 Membership Development Workshop, Leuven, September 2012
Slide 27
SAMIEEE Volunteer Access to Membership Statistics
Need IEEE Web Account
Registered Users with Designated Access
(officer position determines data that is
pulled)
Membership statistics by Geographical –
Region, Section, Affinity Group
Membership statistics by individual Society
Pre-defined queries to access reports easily
(MD) Folder with related pre-defined queries
for membership development data
Geographic & Society Predefined Queries
Questions? Contact: Helen Shiminsky at
h.shiminsky@ieee.org or samieee@ieee.org
Society Questions? Contact: Mary Curtis at
m.curtis@ieee.org
SAMIEEE website: www.ieee.org/samieee
Slide 28
IEEE Web Resources
Join IEEE membership: www.ieee.org/join
Renew IEEE membership: www.ieee.org/renew
Welcome to IEEE for New Member: www.ieee.org/start
Benefits of IEEE membership:
www.ieee.org/membership_services/membership/benefits/index.html
Member Grade Elevation:
www.ieee.org/membership_services/membership/grade_elevation.html
Senior Member Elevation:
www.ieee.org/membership_services/membership/senior/index.html
2012 IEEE Membership & Society Membership Dues:
www.ieee.org/membership_services/membership/join/join_dues.html
2012 Memberships & Subscriptions Catalogs:
http://www.ieee.org/membership_services/membership/2012_membership_booklet.pdf
e-Membership:
http://www.ieee.org/membership_services/membership/join/emember.html
IEEE Society Memberships (list of IEEE Societies with links to each site):
www.ieee.org/membership_services/membership/societies/society_memberships.html
Societies/Communities: www.ieee.org/societies_communities/index.html#sect1
Membership & Services: http://www.ieee.org/membership_services/index.html
Education & Careers: http://www.ieee.org/education_careers/index.html
Slide 29
IEEE Web Resources - Continued
IEEE Contact Center: www.ieee.org/contactcenter
IEEE Support Center Home: https://supportcenter.ieee.org/
IEEE Master Brand and Logos:
http://www.ieee.org/about/toolkit/masterbrand/index.html
IEEE Brand Toolkit: www.ieee.org/about/toolkit/index.html
Center for Leadership Excellence:
http://www.ieee.org/societies_communities/geo_activities/officer_training/quick_start.html
Resources for Geographic Unit Officers:
www.ieee.org/societies_communities/geo_activities/resources/index.html?WT.mc_id=soc_guo
Resources for Volunteers:
http://www.ieee.org/about/volunteers/index.html?WT.mc_id=rfm_vol
About IEEE: http://www.ieee.org/about/index.html
Student Competitions:
http://www.ieee.org/membership_services/membership/students/competitions/index.html
MGA is transitioning the SCOOP newsletter to MGA News Web page
http://www.ieee.org/societies_communities/geo_activities/mga_news.html
MD Web Portal: www.ieee.org/md
MD Kit Order Form: www.ieee.org/md
SAMIEEE/Analytics Tool: www.ieee.org/samieee
R8 SAC MD Workshop, September 2012
Thank you
Questions ?
Slide 30