Chapter Improvement:
Communications
Lia Kalliath, Alabama ’14, chair, Council
on Communications
Kim Schneider, publications manager
Overview of Workshop
• What makes good chapter
communication?
• GCA-worthy Newsletter
• GCA-worthy Website
• GCA-worthy Social Media
• Case Studies
• Critique of YOUR Media
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What makes good communication?
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Clear and concise
Quality Information
Interactive
Aesthetic
Usability
Creativity
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GCA-worthy
Newsletter
• Design
• Content
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Newsletter Design
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Well-branded
Nameplate design
incorporates ASDA logo
Use of photos and
graphics
Good typography (clear,
eye-catching)
Visually organized
Tennessee won the 2013 Gold Crown
Award for newsletter design & layout.
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Newsletter Content
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Exceptional writing and research
Timely articles
Variety of topics
Quality content: not just event
recaps
• Variety of authors
• Useful info (calendars, deadlines, clinic
quiz)
• Well-edited
All examples are from newsletters
submitted for the 2014 Gold Crown
Awards in media.
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GCA-worthy Website
• Design
• Content
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Website Design
• Accessibility
– Compatible with different
browsers?
– Load times?
• Navigation and Ease of
Use
– Broken links?
• Aesthetics
– ASDA branding?
• Creativity
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Website Content
• Purpose
– Mission?
– Reason to return?
• Interactivity
– Social media
integration?
– Forums, chats, etc.
• Quality of Information
– Balanced content
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GCA- worthy Social
Media
• Variety
– Different outlets
• Engagement
– Regular postings
– Member engagement
evident
• Content
– Quality of information
• Creativity
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GCA winner VCU: “The Probe”
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GCA Newsletter
Winner Virginia
• What makes it special?
– “Content is king”
– Articles from students
and faculty
– Fun stuff like photos and
a recipe
– Great visual
organization
Virginia won quality of newsletter
information in 2013 Gold Crown Awards.
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GCA Website Winner:
Arizona
• What makes it special?
– Integration with social
media
– Interaction with
members
– Frequently updated
– Good branding
Arizona won quality of website
information in 2013 Gold Crown Awards.
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GCA Winner Social
Media: Oklahoma
• Facebook Re-launch
– Contest
• Twitter feed
• Vimeo and YouTube
• Google+
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Volunteer Chapter Critique
Your turn!
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Questions?
Feel free to contact us:
Lia Kalliath
Kalliath@uab.edu
Kim Schneider
Kim@ASDAnet.org
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PACE Code
The PACE verification code for this session
is:
AS1410
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