Impulse Entertainment
2010-2011
Company Description
•C Corporation
•Founded on November 1, 2007
•Past: Teen Night Club
•Current: “Go Green Campaign”
Marketing Plan - Products
•Awesome DJs
(DJs are sub-contracted)
•Spectacular Staging Equipment
•Lighting Equipment
(Includes LED Lighting)
•Cutting Edge BOSE -Sound Equipment
Marketing Plan - Pricing
Price Range: $500- 12,000
Bakersfield Trade Fair Special
Intermediate Package
Dance Package
Special Effects Package
Time to Party Package
Ultimate Party Package
Spectacular Impulse Package
$ 500
$ 1,000
$ 2,500
$ 3,500
$ 4,500
$ 6,000
$12,000
Customizable Products:
Staging:
DJ:
Sound (speakers):
LED Lighting:
$
40 per sq. ft.
$
75+ per hour
$
200 per day
$
175 per day
(Varies based on wattage)
Marketing Plan
Physical Placement
• 7800 Meany Avenue, Bakersfield, CA.
• Additional Warehouse.
Marketing Plan
Market Placement
Real World Placement Chart
• Freestyle and Jesus Shack
are real world competition.
21%
43%
Freestyle
Impulse
Jesus Shack
36%
• Impulse Entertainment a
virtual company placed in the
“Real World” production
market.
Promotion:
Direct Marketing
Bakersfield Business Conference
Constant Contact Email
Facebook and Twitter
Chamber of Commerce
Online Website
Balance Sheet
•Half of our Virtual Enterprise loan paid
•Additional box trucks for more events
•Trucks fitted with natural gas engines in
partnership with virtual company Natural
Gas Conversion
Income Statement
Goal for the Year:
Intermediate Package
•$2 million in sales
Dance Package
Special Effects Package
Gross Profit Margin
Time To Party Package
Ultimate Party Package
• 52% 2010-2011
Spectacular Impulse
Package
$3,000,000.00
Revenue
$2,500,000.00
Cost of
Goods Sold
$2,000,000.00
Gross
Revenue
Monthly
Expenses
$1,500,000.00
Net Income
$1,000,000.00
After Tax
Income
$500,000.00
$0.00
2010-2011
-$500,000.00
Actual
2011-2012
2012-2013
Cash Flow
Current Outstanding cash balance of
$619,342.00
Cyclical income:
•Fall and Spring are our busy months
$1,000,000.00
$900,000.00
$800,000.00
$700,000.00
$600,000.00
$500,000.00
$400,000.00
$300,000.00
$200,000.00
$100,000.00
$0.00
Profit
Income
Monthly Expenses
Cost of Goods Sold