THE PROJECT:
IMMERSIVE FITNESS
FW14
PRODUCT
PR TOOLKIT
OVERVIEW
THE PROJECT: IMMERSIVE FITNESS
The Project: Immersive Fitness™’ is the next level of studio fitness, adding a visual experience to music and group exercise
choreography, creating total immersion as part of a shared fitness experience.
Les Mills™ has combined expert knowledge in studio fitness with video programming innovation to create a new and truly
immersive fitness experience for consumers.
‘The Project: Immersive Fitness™’ is an integration of technology, exercise, education and creative design.
Video content is projected onto the screens of a purpose-built studio, and is choreographed with the fitness class movements.
The partnership underlines Les Mills™ and Reebok’s commitment to group fitness and will strengthen their offerings
respectively. Through this alliance, they aim to rejuvenate the Studio category and deliver a new chapter for studio fitness.
The following information relates to the product collection you have trialled during the Immersive Fitness experience and each of
the fitness programs at The Project: Immersive Fitness.
CONTENT
PRESS MATERIALS
The following press materials will be sent to you by Rekha Purwaha :
• Event Press Release
• Key Spokespeople Biographies & Portrait shots
• Reebok and Les Mills event PR imagery
• Event video edit
• The Project: Immersive fitness film: http://youtu.be/s3ue23D6LUo
PROGRAM INFORMATION
‘THE TRIP’
Ride into another dimension.
‘The Trip’ is a cycle class, but not as anyone knows it.
You might be climbing the side of an impossibly steep glacier, or riding through a space age city.
Sprint your way around a digital velodrome, then back off the pace as a sun sets across water around you.
Cycling is the perfect match for IMMERSIVE FITNESS™.
PROGRAM INFORMATION
BODYCOMBAT™ / LES MILLS GRIT™ IMMERSIVE
A hard out 30 minute mash up of martial arts moves and High Intensity Interval Training (HIIT).
In the martial arts tracks you could be kicking a spaceship to destruction.
Duck low-hanging road signs and punch oncoming cars as they explode.
Grit makes you leap over flying objects.
This is a physical workout.
PROGRAM INFORMATION
BODYJAM™ / BODYBALANCE™ IMMERSIVE
Music and dance mixed with new yoga in 30 minutes of bliss – be ready to move and stretch.
Feel the beats and see the music.
It’s like an immersive tent at a music festival, but everybody’s dancing together.
Round it out with some new yoga to stretch your mind and body.
Happiness.
KEY MESSAGING
PRODUCT COLLECTION
•
Reebok & LES MILLS™ have unveiled their Fall/Winter 2014 new collection of apparel and footwear, which is available
worldwide from July 2014.
•
The products have all been developed with LES MILLS™ instructors and created to suit their daily athletic demands with a
strong focus on performance, functionality and comfort.
•
Design, technology and fabrication elements are utilized to provide maximum support, ventilation and mobility; providing
LES MILLS™ instructors and their class participants the freedom to make the most of their workouts.
•
The collection’s main focus is being highly functional whilst featuring stylish bold colors, graphics and prints paired with
sleek, dynamic silhouettes across the range.
•
Collection complements LES MILLS™ programs including the renowned BODYCOMBAT™, Les Mills GRIT series, ‘THE
TRIP’(cycle), BODYBALANCE™ and BODYJAM™, with co-branded apparel and footwear.
•
Greatest care has been taken with technical fabric selection, maximizing freedom and movement whilst drawing moisture
away from the body, allowing the wearer to stay in peak performance mode longer.
THE TRIP
(CYCLE)
TM
THE TRIP
LES MILLS WOMEN’S
CYCLE ZIP TANK
RRP: LOCAL MARKET TO ADVISE
The slim fit of this Les Mills cycle tank wont get in the way of your
ride.
The droptail hem with no-slip gripper tape offers coverage and
stays in place when leaning over on the bike whilst the front zip
and shaped armholes ensure freedom of movement.
It’s polyester elastane fabric ensures moisture management and
comfort, a cut out mesh panel on the back allows for breathability
and a back zip pocket secures storage.
A bold glitch print on the side panels completes the look and
ensures a stylish workout.
SKU’s/Colorways
B81740 - Purple/Teal
WOMEN’S CYCLE OUTFIT
THE TRIP
LES MILLS WOMEN’S
CYCLE PADDED SHORT
RRP: LOCAL MARKET TO ADVISE
Cycle in comfort with these Les Mills padded shorts.
The moderately padded internal chamois provides comfort whilst
the longer length 7in inseam gives you the coverage you need to
prevent chafing while you peddle.
Compressing polyester elastane fabrication provides moisture
management and comfort whilst the mesh side panel allows for
breathability.
The bold glitch print at the waistband and side panels adds a pop
of colour to your outfit.
SKU’s/Colorways
Z95218 - Black
WOMEN’S CYCLE OUTFIT
THE TRIP
LES MILLS MEN’S
CYCLE ZIP TEE
RRP: LOCAL MARKET TO ADVISE
Stand out in class with this cycle zip tee.
A drop tail hem with no-slip gripper tape offers coverage and stays
in place when you’re leaning over on the bike whilst the polyester
elastane fabric provides moisture management and comfort.
The slim fit of the tee wont get in the way of your ride whilst the
raglan sleeves allow you to move freely and the breathable mesh
panel at the back keeps you cool.
A placed graphic at the back and an all-over printed sleeve makes
this an eye-catching tee.
SKU’s/Colorways
B84797 - Black
MEN’S CYCLE OUTFIT
THE TRIP
LES MILLS MEN’S
CYCLE PADDED SHORT
RRP: LOCAL MARKET TO ADVISE
Cycle in comfort with these Les Mills padded shorts.
The moderately padded internal chamois provides comfort whilst
the longer length 7in inseam gives you the coverage you need to
prevent chafing while you peddle.
Compressing polyester elastane fabrication provides moisture
management and comfort whilst the mesh side panel allows for
breathability.
The shorts are finished with a bold glitch print on the side panels
adding style to your ride.
SKU’s/Colorways
Z95216 - Black
MEN’S CYCLE OUTFIT
THE TRIP
REEBOK UNISEX
CYCLE ATTACK
RRP: LOCAL MARKET TO ADVISE
These attack shoes are the perfect addition to your high-intensity
cycling workout.
A synthetic mesh upper provides stability and support, as well as
comfort and breathability.
Synthetic toe with bold 3D printing locks down the forefoot, for the
ultimate power transfer from foot to pedal as well as adding visual
interest.
Three strap system allows for customized, secure fit for the
optimum comfort and support.
SKU’s/Colorways
M43925 - Black/Yellow
WOMEN’S & MEN’S CYCLE
OUTFIT
BODYCOMBAT
TM
TM
BODYCOMBAT™
LES MILLS
WOMEN’S TANK
RRP: LOCAL MARKET TO ADVISE
Kick up the intensity in this bold tank perfect for any class.
Polyester construction provides durable breathability, mesh
binding detail at the neckline and armhole offers ventilation to keep
you cool and comfortable whilst a shaped droptail adds coverage
and a fun, feminine look.
Reflective Reebok Delta and Les Mills branding improve visibility,
and a screen print graphic at the center chest adds eye-catching
visual interest.
SKU’s/Colorways
Z95804 - High Vis Green
WOMEN’S BODYCOMBAT™
OUTFIT
BODYCOMBAT™
LES MILLS UNISEX
BOARD SHORT
RRP: LOCAL MARKET TO ADVISE
These lightweight woven board shorts with PlayDry technology with have
you ready to attack any workout.
4-way stretch fabrication helps you stay comfortable during your workout,
whilst durable and moisture-wicking PlayDry fabrication will keep you dry
and comfortable.
Anatomical cutlines for optimum freedom of movement.
A convenient fly adds functionality whilst zipper pockets securely store
your belongings.
Reebok Delta logo and Les Mills logo combine with printed graphic for
added visual interest.
SKU’s/Colorways
Z93647 - Black
WOMEN’S & MEN’S
BODYCOMBAT™
OUTFIT
BODYCOMBAT™
LES MILLS
FOOTWEAR
RRP: LOCAL MARKET TO ADVISE
Arm your feet with these high-performance shoes specifically made for classes like
BODYCOMBAT™.
The multi-layer NanoWeb upper offers all-around support whilst the breathable mesh
and synthetic overlays provide structure and stability.
This shoe provides the optimum freedom of movement with flexible cut lines and
iconic pivot point for in-studio training functionality.
Carbonated foam for lightweight, responsive cushioning.
Forefoot grip increases traction in just the right place and metasplit flex grooves
enable foot splay for greater balance in all movements.
Painted colored midsoles with pearlized paint add an impactful visual and distinctive
look to this BODYCOMBAT™ essential.
SKU’s/Colorways
M43799 - Black/Yellow (Women’s)
WOMEN’S BODYCOMBAT™
OUTFIT
BODYCOMBAT™
LES MILLS MEN’S
TRIBLEND TEE
RRP: LOCAL MARKET TO ADVISE
Fans of Les Mills classes love this Tri-blend short sleeve tee.
Attractive flatlock seam details eliminate chafing for maximised
comfort whilst reflective Reebok Delta and Les Mills logos increase
visibility for low-light conditions.
A Les Mills City Warrior graphic features at the center chest for a
bold, eye-catching visual.
SKU’s/Colorways
B80731 - Grey
MEN’S BODYCOMBAT™
OUTFIT
BODYCOMBAT™
LES MILLS
FOOTWEAR
RRP: LOCAL MARKET TO ADVISE
Arm your feet with these high-performance shoes specifically made for classes like
BODYCOMBAT™.
The multi-layer NanoWeb upper offers all-around support whilst the breathable mesh
and synthetic overlays provide structure and stability.
This shoe provides the optimum freedom of movement with flexible cut lines and
iconic pivot point for in-studio training functionality.
Carbonated foam for lightweight, responsive cushioning.
Forefoot grip increases traction in just the right place and metasplit flex grooves
enable foot splay for greater balance in all movements.
Painted colored midsoles with pearlized paint add an impactful visual and distinctive
look to this BODYCOMBAT™ essential.
SKU’s/Colorways
M43798 - Black/Red (Men’s)
MEN’S BODYCOMBAT™
OUTFIT
BODYBALANCE
TM
TM
BODYBALANCE™
LES MILLS WOMEN’S
PRINTED LONG BRA
RRP: LOCAL MARKET TO ADVISE
Bring out your internal Rebel Yogi with this all over glitch print long
bra, the perfect piece for your high-performance workout.
An internal bra provides the ultimate support whilst novelty strap
details and a racerback cut adds visual interest and allows you to
move with ease.
Soft, moisture wicking PlayDry fabric keeps you dry and
comfortable whilst an eye-catching all-over print provides added
style and boldness.
SKU’s/Colorways
Z95226 – Glitch
WOMEN’S BODYBALANCE™
OUTFIT
BODYBALANCE™
LES MILLS WOMEN’S
CAPRI
RRP: LOCAL MARKET TO ADVISE
These versatile capris are perfect for whatever your next Les Mills
class requires.
4-way stretch fabric contours to your body so you’re not slowed
down during high-performance exercise, whilst a secure waistband
provides support and black lycra construction eliminates shine.
The Capris are made of 80% Nylon & 20% Lycra jersey.
The look is finished off with reflective branding for an added stylish
detail and visual interest.
SKU’s/Colorways
Z88867 - Black
WOMEN’S BODYBALANCE™
OUTFIT
BODYBALANCE™
LES MILLS
MEN’S TANK
RRP: LOCAL MARKET TO ADVISE
This slim fitting tank is uber cool and ideal for any Les Mills class.
Heathered cotton polyester fabrication adds comfort, whilst the
PlayDry technology ensures moisture management.
A dropped armhole and neckline ensures freedom of movement.
The look is completed with a Heritage Les Mills logo at the left
chest and bonded detailing at the shoulder seam.
SKU’s/Colorways
B83888
MEN’S BODYBALANCE™
OUTFIT
BODYBALANCE™
LES MILLS UNISEX
BOARD SHORT
RRP: LOCAL MARKET TO ADVISE
These versatile unisex board shorts are the perfect training partner
for any of your fitness class requirements.
The stretch inseam gusset and side slit give zoned mobility whilst
4-way stretch fabric provides ultra lightweight durability.
PlayDry technology wicks moisture to keep you cool and
comfortable, a functional fly and drawcord allow adjustability for
the perfect fit and zippered stash pockets secure your belongings
for added convenience.
Reflective Les Mills branding finishes off the look with a subtle yet
stylish detail.
SKU’s/Colorways
Z93646 - Black
MEN’S BODYBALANCE™
OUTFIT
BODYJAM
TM
TM
BODYJAM™
LES MILLS WOMEN’S
HERITAGE TANK
RRP: LOCAL MARKET TO ADVISE
This Les Mills tank allows you to flex your fitness and fashion.
A drop back design adds a fun layering element and can be worn
with your favourite short bra for a pop of colour and visual interest.
The slim fit body stays in place during your poses whilst dropped
armholes allow added freedom and movement.
The tank is made with ultra-soft modal dralon fabric making it
extremely soft, lightweight, and absorbent.
The tank is completed with an oversized front screen print that
pays homage to the Les Mills brand.
SKU’s/Colorways
Z95225 - Chalk
ON WOMEN'S BODYJAM™
MANNEQUIN
BODYJAM™
LES MILLS WOMEN’S
GRAPHIC SHORT BRA
RRP: LOCAL MARKET TO ADVISE
The Les Mills graphic short bra is ideal for low-impact high-energy
workouts.
Mesh inserts provide ventilation in key sweat zones, whilst PlayIce
technology releases heat to keep you cool.
The bra is made up of 88% Polyester & 12% Elastane Jersey.
Double straps provide a feminine look whilst reflective branding
finishes off the look and adds a bold, stylish detail.
SKU’s/Colorways
Z94838 – Black
ON WOMEN'S BODYJAM™
MANNEQUIN
BODYJAM™
LES MILLS WOMEN’S
DANCE PANT
RRP: LOCAL MARKET TO ADVISE
Sway, dip and twist in style in these ultra cool Les Mills dance
pants.
The dance-friendly dropped crotch silhouette allows greater
freedom of movement whilst the moisture-wicking jersey keeps
you dry and comfortable.
A wide waistband provides style and support and side pockets with
snap closure ensure secure storage.
The look is completed with tie details on the legs, ensuring style
and flare as you move across the studio dancefloor.
SKU’s/Colorways
Z90756 - Black
WOMEN'S DANCE PANT
BODYJAM™
LES MILLS UNISEX
DANCE PANT
RRP: LOCAL MARKET TO ADVISE
This unique uni-sex pant gives you the feel and movement of a
french terry with the look and style of a denim pant.
Tapering at the leg ensures the perfect fit whilst hand and back
pockets provide secure storage with traditional jean seaming for
visual interest.
The pant also features a functioning button and fly just like your
favourite jean, and distressed wash in key areas for a stylish and
modern update.
SKU’s/Colorways
Z95233 - Denim
ON WOMEN'S BODYJAM™
MANNEQUIN
BODYJAM™
UNISEX DANCE
UR TEMPO MID
RRP: LOCAL MARKET TO ADVISE
This daring mid-cut shoe gives you the support and style for your
high-energy Les Mills’ dance classes.
The mesh and synthetic upper provides ultimate support and
structure, whilst the unique mix of materials and colors lends a
young and fresh look to the silhouette.
A 3D Ultralite midsole provides shock absorption for your highimpact moves, and a dance-friendly outsole provides the perfect
balance of flexibility and grip.
A rubber wrapped midsole finishes off the look for a edgy and
urban inspired dance look.
SKU’s/Colorways
M43833 – Black/Yellow
ON WOMEN'S BODYJAM™
MANNEQUIN