JSP Communications
Understanding Nigerian media
Nigeria media
Quick snapshot
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Population of Nigeria is over 160million
Literacy rate of 57%
Low newspaper readership but high pass over rate
Falling newspaper readership, but still highly influential
Highest circulating newspaper below 100,000 daily, with
top 4 papers having over 90% share
About 300 radio stations
Over 150 TV stations
TV news coverage is paid for
Media is robust and independent
Cable TV -DSTV best to reach AB+
An Overview of the Nigerian Media
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Nigeria has the biggest and most virile Media
community in Africa, followed by South Africa and
Kenya
•
PRINT – over 100 functional ones (Daily, Weekly,
Magazine, Trade, Soft sell, etc)
•
The Print Media are classified into three major tiers (1, 2
& 3), specialized and local or Regional publications
About 6 publications make up Tier 1
•
Overview cont…
• TELEVISION has over 200 terrestrial stations and 5
Satellite Stations thus:
- 1 Federal Network service - Nigeria Television Authority
(NTA), the main network with 95 stations
- Major privately owned stations – African Independent
Television (AIT); Channels Television and Silverbird
Television (STV)
- 36 State-owned stations – each state has its own TV
- 4 Direct-to-Home Platforms – DSTV, HiTV, StarTimes
and Daarsat
- RADIO – over 150 stations (1 Federal Network (FRCN);
93 state owned on AM & FM; 52 privately owned & 4
University owned
Overview cont…
• Nigeria has highest Radio and Television penetration in
North East and Lagos respectively
• Radio (84%) and Television (80%) reach pan Nigeria
• Lagos has the highest diffusion of Print
• Internet penetration is highest in Lagos, South East and
North Central
Overview cont…
• Major ONLINE media include:
– niajanews.com
– allAfrica.com
– pointblanknews.com
– enews-africa.com
– mobileworldmag.com
– kickoffnigeria.com
– NairaRain
– Saharareporters.com (highly influential)
Stats on Social Media
•
Social Media – 140 million internet users in Africa with a
penetration rate of 6.2% (AMPS – all media & product
survey).
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Nigeria is amongst the largest internet user in Africa
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45 million internet users in Nigeria at a penetration of
29%
Internet Penetration
 140 Million internet users in Africa with a penetration of 6.2%
 Nigeria is the largest in terms of users
 45.1 Million internet users in Nigeria at a penetration of 29%
Selected news & business mags.
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Tell
The News
Bottom Line (subscription)
Newswatch
M2 Marketing magazine
City People (general interest)
Computer.com
Technology Times
Communications week
Key Newspaper Editors
S/
N
1.
MEDIA
NAME
PHONE
ThisDay
Simon Kolawole
08023103377
2.
Guardian
Debo Adesina
08034005003
3.
Punch
Joseph Adeyeye
08035506351
4.
Business Day
Phillip Isakpa
08035555568
5.
Daily Independent
Ikechukwu Amechi
08055069065
6.
Nation
Gbenga Omotoso
08051000582
7.
Daily Trust
Mr. Jega
08058614912
8.
Leadership
Emma
08038949059
9.
Vanguard
Mideno Bayagon
01-7742861
10.
Champion
Justus Nwakanma
08033619598
11.
Sun
Steve Nwosu
08033008946
12.
Compass
Gabriel Akinadewo
08023010222
10 leading TV Stations
S/N Television
CONTACT
WEBSITE
1.
Nigerian Television
Authority (NTA)
Mallam Usman Magawata
(Director-General)
http://www.nta10lagos.com/
2.
Africa Independent
Television (AIT)
http://www.aittv.co.uk/
3.
Channels Television
http://www.channelstv.com
4.
Silver Bird Television
http://silverbirdtv.com/
5.
Galaxy Television
http://www.galaxytvonline.com/
6.
Television Continental
http://tvcontinental.tv/
7.
Murhi International
Television (MiTV)
http://www.yievoip.com/mitv.ht
m
8.
DBN
http://www.dbn-int.com
9.
Minaj Broadcast
International
http://www.tv14.net/minajbroadcast-international
10. Dstv (CABLE NETWORK)
Segun Fayose
(Head, Corporate Communications,
Multichoice (Nigeria) - Broadcast Media
http://www.dstv.com/
key Radio Stations
S/N
RADIO
WEBSITE
1.
Federal Radio Corporation of
Nigeria (FRCN)
http://www.radionigeriaonline.
com/ns_abuja.html
2.
RayPower 100.5 FM
http://www.raypowerfm.com/
3.
Cool FM 96.9
http://www.coolfm.us
4.
Rhythm FM 93.7
http://www.rhythm937.com/
5.
Inspiration FM 92.3
http://inspiration-radio.com
7.
Wazobia 95.1 FM
http://www.wazobiafm.com/
8.
Star FM 101.5
http://www.starfm.com/
9.
Top Fm 90.9
http://www.topfmradio.com/
key Radio Stations…
S/
N
11.
RADIO
WEBSITE
Splash FM 105.5
http://www.splashfm
1055.com
12.
93.9 Nigeria Info
http://www.nigeriain
fo.fm
13
Radio Continental
http://www.tvc.com.
ng/
14.
City FM
http://city1051fm.co
m
15.
Brila FM (all sports)
http://www.brilafm.n
et
16.
Aso Radio 93.5FM
http://asoradioonline
.com/
17.
Beat FM 99.9
http://www.thebeat9
9.com
18.
Freedom 99.5 FM
http://www.freedomr
adionig.com/
19.
Classic fm 97.3
http://www.classic97.
net
Media Associations
S/N
AGENCY
PRESIDENT
1.
Nigerian Union of Journalists
(NUJ)
Comrade Mohammed Garba
(National President)
2.
Nigerian Guild of Editors
(NGE)
Mr Gbenga Adefaye
(President)
3.
Newspapers Proprietors
Association of Nigeria (NPAN)
4.
Broadcasting organizations of
Nigeria (BON)
Media Associations….
S/N
AGENCY
PRESIDENT
5.
Nigerian Broadcasting
Commission (NBC)
Dr. A. Tom Adaba
Director-General)
6.
Nigerian Communications
Commission (NCC)
7.
The Advertising Practitioners
Council of Nigeria (APCON)
Reach of Media by Region
Total
Lagos
South
South
Listen to Radio
84%
86%
86%
83%
86%
89%
80%
84%
Watch TV
80%
92%
80%
76%
81%
82%
83%
69%
Outdoor
67%
59%
70%
69%
66%
72%
78%
61%
Read Newspapers
30%
37%
36%
32%
29%
29%
32%
21%
Access the internet
24%
27%
23%
27%
24%
24%
27%
19%
Read Magazines
23%
26%
33%
30%
18%
30%
22%
16%
Media Activities
South
East
South
West
North
East
North
Central
North
West
• Radio and TV have the highest penetration across all regions.
• Highest radio and TV penetration in the North East and Lagos respectively.
• Highest OOH penetration in North Central
• Lagos has the highest penetration of Print
• Highest internet penetration in Lagos, South East and North Central
Source: AMPS 2011
All Individuals, 7+ yrs
TV Viewership
Lagos
Rivers
Kano
Abuja
*Viewership is based on TV Stations watched yesterday
Source: AMPS 2009
All Individuals, 7+ yrs
TV Viewing from 6 AM to 12 PM – All Days
Lagos
Port Harcourt
06:00
06:00
23:45
06:1506:30
23:1523:30
06:45
30
23:00
07:00
22:45
07:15
22:30
07:30
22:15
07:45
25
22:00
08:00
21:45
08:15
23:45
23:1523:30
45
23:00
22:45
22:30
40
22:15
22:00
35
21:45
21:30
30
06:1506:30
06:45
07:00
07:15
07:30
07:45
08:00
08:15
08:30
21:15
21:30
08:45
25
21:00
09:00
20
20:45
20:30
09:30
20:15
09:45
10
20:00
19:45
5
19:30
0
19:15
19:00
18:45
18:00
19:45
10:30
19:30
10:45
19:15
11:00
19:00
12:00
17:45
12:15
17:30
17:15
17:00
16:45
16:30
16:15
16:00
15:4515:30
15:15
12:30
15:00
12:45
13:00
13:15
13:30
13:45
14:00
14:15
14:4514:30
09:30
10
20:15
10:15
11:45
09:15
20:30
20:00
11:30
18:15
09:00
15
20:45
10:00
11:15
18:30
08:45
21:00
09:15
15
08:30
20
21:15
09:45
10:00
5
10:15
10:30
0
10:45
11:00
18:45
11:15
18:30
11:30
18:15
11:45
18:00
12:00
17:45
12:15
17:30
12:30
17:15
17:00
16:45
16:30
16:15
16:00
15:4515:30
15:15
15:00
12:45
13:00
13:15
13:30
13:45
14:00
14:15
14:4514:30
Source: December Diary, 2009
*Charts average GRP by time band for all TV stations across all days.
All Individuals, 7+ yrs
TV Viewing from 6 AM to 12 PM – All Days
Kano
06:00
23:45
23:1523:30
45
23:00
22:45
22:30
40
22:15
22:00
35
21:45
21:30
30
Kaduna
06:00
23:45
06:1506:30
23:1523:30
06:45
30
23:00
07:00
22:45
07:15
22:30
07:30
22:15
07:45
25
22:00
08:00
21:45
08:15
06:1506:30
06:45
07:00
07:15
07:30
07:45
08:00
08:15
08:30
21:15
21:30
08:45
25
21:00
09:00
20
20:45
20:30
09:30
20:15
09:45
10
20:00
19:45
5
19:30
0
10:15
19:45
10:30
19:30
19:15
19:00
11:00
19:00
11:30
18:15
11:45
18:00
12:00
17:45
12:15
17:30
17:15
17:00
16:45
16:30
16:15
16:00
15:4515:30
15:15
12:30
15:00
12:45
13:00
13:15
13:30
13:45
14:00
14:15
14:4514:30
09:30
10
20:15
20:00
10:45
18:30
09:15
20:30
10:00
11:15
09:00
15
20:45
19:15
18:45
08:45
21:00
09:15
15
08:30
20
21:15
09:45
10:00
5
10:15
10:30
0
10:45
11:00
18:45
11:15
18:30
11:30
18:15
11:45
18:00
12:00
17:45
12:15
17:30
12:30
17:15
17:00
16:45
16:30
16:15
16:00
15:4515:30
15:15
15:00
12:45
13:00
13:15
13:30
13:45
14:00
14:15
14:4514:30
Source: December Diary, 2009
*Charts average GRP by time band for all TV stations across all days.
All Individuals, 7+ yrs
Radio Landscape
Radio
Over 137 Radio stations
• 1 Federal network
• Federal Radio Corporation of Nigeria (FRCN) of 41 individual
stations with more expected
• Over 63 State-owned stations (on AM & FM bands)
• Over 41 Privately owned stations
• 2 Community/University station
- Unilag FM (Lagos)
- Noun FM (National Open University of Nigeria(Lagos)
Radio Listenership
Lagos
Rivers
Kano
Abuja
*Listenership is based on Radio Stations listened to yesterday.
Source: AMPS 2009
All Individuals, 7+ yrs
Print
Press
Over 78 titles
• Dailies
• Midweek/Weekend
• Sports/Business
Print Readership
National
Lagos
South South
South East
*Readership is based on Newspaper read yesterday.
Source: AMPS 2009
All Individuals, 7+ yrs
Print Readership
North West
South West
North East
North Central
*Readership is based on Newspaper read yesterday.
Source: AMPS 2009
All Individuals, 7+ yrs
Outdoor Landscape
Outdoor
Over 124 registered outdoor firms managing almost 21,000 boards all over Nigeria
(this is being reduced drastically due to the activities of the Lagos State Signage and
Advertising Agency)
Different formats prevalent;
- Street Lamp Poles
- 40 Sheets
- 48 Sheets
- Rooftops
- 96 Sheets
- 4 X 8m Backlit
- Digital Screens
- Illuminated Advertising Towers (IATs)
- Gantries
- Bridge panels
- Wall Drapes
- Wall/Bus Branding/Bus Shelter
Highlights - Digital
– Current Internet users stand at 12 million
– Nigeria is the largest Telecom market in Africa with upwards of 70 mn users.
– Internet and mobile are finally becoming significant media options in Nigeria, For
specific target groups in Nigeria the reach of internet (~40%) is higher than
newspaper reach
– A million Nigerians already accessing FACEBOOK and over 8 million YAHOO!
users is a harbinger to the potential of the medium.
– Virtually all Nigerian newspapers have an internet presence; in addition, there are
several websites which are dedicated to allowing Nigerians to air their opinions on a
variety of topics.
– However, with the current penetration of the internet in Nigeria, radio, TV and
newspapers remain the primary means of consuming information in the country.
Main industry regulators
• BON- Broadcasting Organisation
• AAAN- Advertising Association
• APCON-(Advertising Practitioners Council) set
up by the Federal Government to regulate all
advertising practice in Nigeria
• NIPR- Nigeria institute of PR
• PRCAN- pr consultants regulators
• NUJ- Nigeria Union of Journalists
• NPAN- newspapers proprietors
• NCC- Nigeria Communications Commission
7 PR Tips on handling media in Nigeria
• Be clear about your key messages
• KISS- keep messages and releases simple,
straight. Give complex and highly technical
content one on one or as background
• Understand the media and keep your promises
• Be friendly and have a personal touch
• Say thank you
• Money talks! But relationships rule
• Update your database & have a good PR agency
USEFUL WEBSITES FOR TOP NEWS
News from Nigeria. Just click and go!
• http://tribune.com.ng/index.php/front-page-news
• http://www.bbc.co.uk/news/world-africa-18330586
• http://www.ngrguardiannews.com/
• http://www.vanguardngr.com/
• http://www.thisdaylive.com/
• http://allafrica.com/nigeria/
• http://www.punchng.com/
• http://www.graphic.com.gh/dailygraphic/index.php ( FROM
GHANA)
JSP Definition..
Our Contact
Telephone:
+234 (1) 8926221, 8023182908
Email:
pr@jspcommunications.com
jspcommunications@live.com
Website :
www.jspcommunicationscom
Linked: http://www.linkedin.com/company/jspcommunications-lagos?trk=tabs_biz_home
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