Business Plan
Writing Orientation
By-Santosh Bhandari
PhD Scholar
PRACTICUM ON BUSINESS PLAN
(MGT 238)
Objectives of the today’s orientation
To map vital business resources and assets,
•To draft structured, execution-ready business models,
•To evaluate financial viability and operational risks, and
•To strengthen strategic decision-making and problem-solving skills
Preliminary Pages
■ Title Page
i
ii
iii
iv
v
■ Declaration
■ Approval
■ Acknowledgements
■ Table of Contents
■ List of Tables
■ List of Figures
■ Abbreviations
■ Executive Summary
vi
vii
viii
ix
Business Plan
• Introduction
• Marketing
• Operations
• Financial Projection
• Business Canvas Model
• Conclusions
• Scheduling and Milestones
• Appendices
Content
Executive Summary
• Business Idea and Goals
• Marketing
• Operations
• Finance
1. Introduction
1.1
1.2
1.3
1.4
1.5
Company Description
Vision Statement
Mission Statement
Business Goals
Products and Services
2.Marketing
2.1 Market Research
2.2 Marketing Analysis
• Industry Analysis
• Seasonality
• Competitors
• Potential Strategic Alliances
2.3 Marketing Plan
• Products/Services and Target Market
• Training
• Placement- Promotions & Advertising
• Pricing Policy
• Evaluation of Marketing
3. Operations
3.1 Legal and Licensing Requirements
3.2 Management Details
3.3 Organizational Structure and
Staffing
3.4 Professional Advisors
3.5 Insurance and Security Issues
3.6 Business Premises
3.7 Equipment Required
3.8 Production Processes, if any
3.9 Critical Risk and Contingency
Plans
3.10 Future Expansion Plan
4. Financial Projections
4.1
4.2
4.3
4.4
IRR
4.5
Initial Setup Cost
Source of Fund
Revenue Model
Financial Feasibility-PBP, NPV,
Financial ProjectionIncome Statement, Cashflow statement, Balance sheet
5. Business Canvas Model
• Keep all Nine Blocks
i. Key Partners
ii.Key Activities
iii.Key Resources
iv.Value Propositions
v. Customer Relationship
vi.Customer Segments
vii.Channels
viii.Cost Structure
ix.Revenue Streams
6.Scheduling and Milestones
6.1 Gant Chart and Presentation of
activity of business plan in
timeline.
7.Conclusions
• Business Description on Short
• Target Market and Value Proposition
with competitive positioning
• Concluding points
Appendices
• Reference,
• Financial Feasibility Calculated sheet,
• Projected Financial Statement breakdown
General Guidelines
▪ Write only in English
▪ Use only white paper
▪ Print Single side only
▪ Use only Times New Roman font
▪ Normal font size 12
▪ Line spacing 1.5
▪ Text must be justified
▪ Margins of at least 1 inch (2.54 cm) at the top, bottom, left, and right of
every page.
General Guidelines
▪ Preliminary page numbering – Roman Small
▪ No page number for title page
▪ Main body numbering – Arabic
▪ Arabic numbers are positioned in the upper right-hand corner
▪ Headings- All caps
Any
Question ?