1.1 Identify how the Ubuntu philosophy influenced the development of Ubuntu Hub
as a social media platform.
The spirit of Ubuntu can be summed up by two famous South Africans.
Nelson Mandela:
“In Africa, we have a concept known as Ubuntu – the profound sense that we are
human only through the humanity of others.”
Desmond Tutu:
“A person with Ubuntu is open and available to others... My humanity is caught up, is
inextricably bound up, in yours.”
“We are made for goodness, love, friendliness, togetherness... All are welcome.”
www.yebosouthafrica.com/ubuntu-quotes/
The philosophy of Ubuntu is the Philosophy of Participation and Crowdsourcing:*
(5)
1.2 Demonstrate how Ubuntu Hub utilized Web 2.0 features to enhance user
interaction and engagement on its platform.
(10)
1.3 Assess the ethical data management strategies employed by Ubuntu Hub to
ensure user trust and privacy.
(5)
2.1 Illustrate how social media can be integrated into a strategic marketing plan to
enhance brand awareness and customer engagement.
(10)
2.2 Assess the effectiveness of using social entertainment as a tool for strategic
planning in social media marketing. Consider factors such as audience engagement
and brand loyalty.
(10)
3.1 Illustrate how businesses can apply social commerce strategies using social
media to enhance their customer engagement and sales, referencing specific
techniques or tools discussed in the module.
(15)
4.1 Evaluate the effectiveness of different social media data management strategies
in ensuring ethical data use and privacy protection. Discuss how these strategies
can be aligned with social media metrics to enhance data-driven decision-making.
(15)