DESIGN THINKING
Template : Identify the customer needs: Stage-1:Empathy
Roll no : 25EEB0A54
Name of the area : Agriculture
Image of the area :
Step-1 : Gather Raw Data
Sno
Custome
r name
Address
Contact
details
Type of
user
Currently
uses
Willin
g to
do
follow
up
Date
1
K.Praveen
Kodad
8801424341
26/12/25
Veerababu
Nadigudem
8096333657
Yes
26/12/25
3
Gundu
sreenu
Nadigudem
9505759334
Not
much
needed
26/12/25
4
Veerababu
Raghavapuram
9912380724
Farmer
Manual pest
pump, bore
well
Tractor, bore
well
Manual spray
pump(pest),
surface
irrigation
Manually
picking
weeds,
motors
Yes
2
Farmer
and
business
Paddy
Farmer
Farmer
No
26/12/25
5
G.Daragaiah
Thalampadu
99*******4
Farmer
Yes
26/12/25
6
Y.Sreenu
Kodad
**********
Farmer
and artist
No
26/12/25
7
8
Ramaiah
Thalampadu
81*******8
Farmer
Motors basis
irrigation
Motor for
irrigation
,Manual
harvest
Drip system
Yes
26/12/25
G.kondalu
Thalampadu
77*******0
Farmer
Motors to
irrigate
Yes
26/12/25
9
L.Ankkana
Nela kondapalli
991******2
Farmer
Motors to
irrigate
Not
much
needed
26/12/25
10
A.Venkanna
thalampadu
95*******4
Farmer
11
A.Upendar
rao
thalampadu
90*******9
Farmer
12
M.Ragava
chary
thalampadu
99*******0
Farmer
13
P.Venkanna
thalampadu
9848833514
Farmer
14
G.Narayana
thalampadu
9912111730
Farmer
15
G.Venkanna
thalampadu
7416900128
Farmer
16
17
18
19
G.Lokesh
kondapalli
6309536695
srilekha
kondapalli
komala
sunil
20
swarupa
Sno
Yes
26/12/25
Yes
26/12/25
Yes
26/12/25
Yes
26/12/25
Yes
26/12/25
Yes
26/12/25
Gardner
Motor for
irrigation
,Nutrients
,urea
Motor for
irrigation
,Harvest
machine
Surface
irrigation, Soil
tester
Furrow
irrigation
Manual to
pickout
weeds
Furrow
irrigation
Furrow
irrigation
Bullock cart
Pipeline
yes
27/12/25
8790729965
Gardner
pipeline
yes
27/12/25
nitw
nitw
**********
**********
Gardner
Worker in
garden
sprinkler
Pipeline
yes
yes
27/12/25
27/12/25
kodad
6305522994
Gardner
Manual
watering
yes
27/12/25
Customer
name
Typical uses
1
K.Praveen
Clearing pesticides
Clears pests
some times water waste It
should use more than 2 times
to clear which is unhealthy
Machine that sprays
pest control and wont
effect on health IPM
pest control eco friendly
2
3
Veerababu
Gives better crop
Drain soil fertility,nutrients
Gundu sreenu
Good Quality less
seeds
Pests and weed
Removes pest
some times water waste
Harmful for health
Good quality seeds
which give better crop
Chemicals without harm,
Better Spray pump
Veerababu
Picking out weed
Clears weed completely
Time consumes more
G.Daragaiah
Watering the yield
Irrigates the area
Soil get more wet if forgot to
stop motor and time waste
process
Y.Sreenu
Paddy
Subsidized power
Ramaiah
Irrigating yield
Low setup cost
Power cuts not at particular
time
Hard to pump
G.kondalu
Irrigation
Irrigates field
L.Ankkanna
Sugar cane
A. Venkanna
Increasing soil
fertility
Water saves compared to
paddy
Make soil nutritious
A.Upendar rao
Harvesting machine
4
5
6
7
8
9
10
11
Questions and customer statement
Likes current
Dislikes current
Suggested
model
model
improvements
Make work easily
Takes time & some times
water waste
Takes more time than rice
Machine that makes
weed controls
A product that senses
the nature of soil and it
indicates to stop if overly
watering
Automatic or smart
tracking
Needs better pipe line to
irrigate low weight
System that consumes
power and less time
Not suggested
Needs more chemicals or
manure sometimes costly
A thing that tells about
soil health and also
suggest some tips to
make better
Costly
Need in budget friendly
12
13
14
M. Ragava chary
Gives accurate state of
soil
clears unwanted weed
Soil testing is costly and low
cost for crop
Lack of people to do work
G.Narayana
Soil testing and
price for crop
Manual picking
weed
Paddy
Good results in crop
Bad crop if weather change
and bad condition of soil
15
G.Venkanna
Paddy
Good results in crop
Bad crop if weather change
and bad condition of soil
16
17
18
19
20
srilekha
Gardening
Reliable water source
Heavy to lift
swarupa
gardening
Easy to hold pipe
komala
gardening
Good coverage area
Manual efforts pipeline often
blocks
Sprinklers get clog easily
sunil
gardening
Reliable water source
Heavy to lift
Easy to clean head of
sprinklers
Light weight pipelines
lokesh
gardening
Easy to spray pesticides
Unhealthy using pesticides
and damage soil fertility
Ready made natural
spray
P. Venkanna
Budget friendly soil test
Machine that clears
weed
Smart water usage
tracking Better pipe lines
Needs a thing that tells
about irrigation levels
and soil stage
Light weight pipelines
Inbuilt filters
Step 2- Interpret the raw data in terms of user needs
Sno
Guideline
User statement
Needs
statementright
Need
statementwrong
1
“what” not
“how”
need a simple way to get enough
water to all our crops and garden
plants
Pipeline delivers
sufficient water to
all farm and
garden areas
during season
Farmers can
change valves
manually to water
each plot one by
one
2
Specificity
Sometimes water pressure is low
and some rows remains dry
Pipeline maintains
sufficient pressure
so every row get
uniform water flow
Pipeline works
well in all
conditions
3
Positive Or
Negative
When the old pipes leak, loss of
water and crops suffer
he pipeline should
not be leaky and
should not waste
water.
4
An attribute of
product
Need of better irrigation system &
consistent water supply to avoid
water scarcity
5
Avoid “must”
and “should”
need affordable tools or
machinery to reduce labour and
energy use in watering fields
The pipeline
prevents leakage
and minimizes
water loss,
keeping crops
healthy
The pipeline
provides a
consistent, water
supply for
irrigation and
gardening
pipeline is
low‑cost to
operate and
reduces labour
and energy for
watering
Farmers have
enough water
available on their
land
The pipeline must
be cheap and
should save
labour and energy.
Step 3-Organize the data into a hierarchy
Sno
1
Primary needs
Need in better irrigation
system & consistent
Secondary needs
Simple methods to check
soil health
Latent needs
Government financial
support or subsides
2
3
water supply to avoid
water scarcity
Need in pest control
system and crop
diseases to avoid losses
Needs Climate and
weather friendly forecast
and guidance for crop
planning
Need Good quality seed, Need simple ways to track
fertilizers, tools
crop growth and tips to get
better results
4
Need affordable tools or
machinery to reduce
labour and energy use
5
Good power supply
Need early risk
warnings about that
crop
Predictive crop
management tools that
can predict potential
issue before they occur
Need access to training on Need automatic system
new techniques to
that monitors soil health
increase yields
water and crop health
Good prices for their crop
IPM(integrated pest
management)need AI
based solutions to
control disease and
pest to their specific
farm
Step 4-Establish the relative importance of the needs:
Highest importance(crop sustainity)
1.Reliable water/irrigation
Need : reliable and sufficient water availability throughout
the season and goo
irrigation system that makes the work easy like quality pipes in drip system etc.
2.effective pest and disease control
Need : better way to control pests and crop disease to minimise yield loss and good
spray system that can protect health from chemicals
3. Good quality seed
Need : good quality seeds gives better crop results and maintain soil fertility
High importance(enable production reduce major risk)
4.Need of power supply ,should avoid the power cut abruptly
Without power irrigation almost fails and machines stops working
5.Need of affordable tools that reduce work on labours
6.Regular soil check : prevents long term rejection in fertility and incorrect input use
Medium importance(decision making and management)
7.Better price for their crop in market
8.Simple ways to track crop growth and get tips that improves management once basic
resources are in place
9.Access to training on new techniques so that farmer can use all technologies in better way
Supporting needs
10.Good prices in market for their crop
11.Government financial support /subsidies that allows farmer easy to input in tools and
machines and all other need
12.Early risk warnings about crop that makes less loss further
13.Predicitive crop management tools advanced AI can help farmers in monitoring soil health
some other
14.suggesting some tips to farmer regarding soil health, when to irrigate etc
15.Integrated pest management solutions
Step 5- Reflects on results and the process
Based on the data collected in the second document, here is the reflection on the
outcomes and the process for the agriculture and irrigation study
Reflection on the Outcomes: The survey of 20 farmers, gardeners, and workers
indicates a critical need for integrated agricultural solutions that address not only water
delivery but also labour efficiency and health safety. While reliable irrigation remains the
highest priority for crop sustainability, there is a significant frustration regarding the physical
labour involved in manual weeding and the health risks associated with traditional pesticide
spraying. Key takeaways from the user statements include: Automation and Intelligence:
Users like G. Daragaiah and G. Venkanna are looking for "smart" systems that can sense
soil moisture and indicate irrigation levels to prevent water waste and soil damage. Health
and Safety: A recurring pain point for pesticide users e.g. K. Praveen and Gundu Sreenu is
the toxic impact of chemicals, leading to a demand for eco-friendly IPM (Integrated Pest
Management) tools Infrastructure Durability: Similar to the first study, users emphasize the
need for lightweight, non-clogging, and leak-proof piping to reduce the burden of
maintenance.
Reflection on the Process: The empathy-gathering process successfully captured
a broad spectrum of agricultural needs, ranging from basic resources like seeds and power
to advanced requirements like AI-based crop management.
Strengths of the Process: The interviews highlighted "Latent Needs" that users might not
explicitly ask for, such as predictive risk warnings and tool-less repair kits for field use.
Areas for Improvement: While the data covers diverse roles (farmers, gardeners, artists),
future iterations could benefit from more detailed technical interviews with soil scientists or
agritech developers to bridge the gap between user desires for "smart tracking" and the
practical implementation of these sensors in rural environments.
Refined Goal: The process moves the focus from just "moving water" to "managing a crop
ecosystem" efficiently and safely.
Proofs :
Call recordings
rec 1.mp4
rec 2.mp4
rec 3.mp4
rec4.mp4
rec 5.mp4
Images I contacted:
Mr k.praveen
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