I think that having a dedicated marketing function is necessary for a strong, sustainable
business development, though it doesn't have to be large. Marketing plays an important role in
undertesting your customers and the audience you are selling too. You use marketing to
showcase or communicate your product or service which in from helps the business grow and
develop. A company can have a great product but if it doesn't understand its customers or how to
reach them, it may struggle to grow big.
One major reason a business needs marketing is because a customer wants and markets
are always changing. An example of change might be putting flyers on doors or word of mouth
to spread its existence. Now we have things like social media, because markets, environments,
and consumers change. Having a dedicated marking function could help analyze or study
consumer behavior and watch competitors, to identify new opportunities where the business can
grow. It will also help establish or create a brand where people can build trust or build rapport, so
consumers choose them to keep them sustainable.
Which brings me into my next point where marketing is connected to long-term business
growth. Being sustainable isn't about generating leads or sales short-term as fast as possible. It's
about having returned and new customers. Consistent marketing not only builds trust with
already existing customers but will also build trust on new customers. This marketing function
will help brand image, communication, and rapport with the customers it wants to serve.
Though not all business owners need a separate marketing department. My dad's business
has little to no marketing, and he has been going strong for years. Thanks to the rapport he’s built
with one major consumer who keeps contracting his work in particular. Also, for my personal
marketing/videography business. Ive worked with many local businesses to run ads or create
marking strategies and not much for my business expect word of mouth, like pitching my
services, so personal marketing. Sometimes businesses have someone who takes care of that
stuff inside of their business and sometimes for a local small business, that's all you need to be
sustainable but, not see countrywide growth.
At the end of the day, I do feel it's necessary to have a dedicated marketing function to
have a strong sustainable business for extreme growth. It all really depends on the needs and size
of the business. Marketing isn't always just about advertising or social media but more as a
function that helps a company understand its audiences, share its value, remain competitive, and
make decisions that will support long-term growth and sustainability.