Written Assignment 1 - Professional Goals
Introduction
Plotting the path to my career proved to be very arduous. After robust reflection, I came to the
realization that the essence of a successful career is the passion that carries it. For me, that passion
is my creativity and so I desire to pursue a career in a discipline that constitutes creativity,
innovation and originality. My objective is to attain my Master of Business Administration in
International Business (MBA IB) degree and to position myself in a well-established company,
where I will obtain a marketing-oriented position that will allow me to gain specialized experience
in this area. These threaders will help me attain my goal of becoming the owner of an international
marketing agency.
Short Term Goals (1Year Span)
In recent weeks I have successfully applied for the position of Assistant to the Operations Manager
at Century 21 Grenada. Here I will work directly with the Operations Manager, which exposes me
to significant hands-on experience in many aspects of the business ranging from Management to
Accounting to Sales & Marketing, thus inflating my knowledge of what it takes to operate a
business successfully.
During the upcoming year, I intend to contribute to the organization by making proactive efforts
to streamline existing processes, quickly responding to multiple requests and going above and
beyond in handling client interactions. I also strive to begin the MBA IB program at the St.
George’s University while simultaneously applying what I learn in this program to my current
professional position.
My educational background has skilled me with multitasking and time management capabilities
which will be essential in concurrently pursuing both my professional and academic position. My
competency in problem-solving will make an impression when faced with challenges to which
there is no clear solution. I expect to strengthen these skills along with my keen attention to detail
and organizational skills as I continuously apply them at my current post.
Medium Term Goals (5 Year Span)
Upon becoming more familiar with the operations of the company, the next 5 years will be focused
on understanding the marketing industry and the nature of the work. My goal is to work toward
becoming the Marketing Manager at Century 21. At this point I would have successfully completed
my MBA IB and continued my education by obtaining Certificates and Diplomas within the
compass of Marketing and Management. These certificates will furnish me with tools and
techniques that are effective in managing productive teams and improving my communication and
interpersonal skills.
My current position grants me an advantage in upholding a Marketing position as there is some
overlap in the assigned duties; from managing the company’s website to creating digital visual
content. I will also learn to understand customers and develop strong networks from frequent client
interaction.
To be an effective leader, I will need much improvement on my communication and interpersonal
skills which are fundamental in leadership. In my experience, I have only been required to exert
these skills on a minimal scale in instances of team projects and interactions with customer.
Expanding these skills will enable me to better understand and relate to my team, handle conflict
gracefully and better be able to negotiate with, motivate and influence my team. Organization and
planning will also be a valuable possession as Marketing Manager. This skill is one in which I
practice daily in my personal, work and academic life and aids in laying out clear plans to achieve
goals on time and take advantage of opportunities which may be time sensitive. It equips me with
the skill of adapting to dynamic situations, adjusting approaches as necessary to conquer
milestones. I expect my current and future roles at Century 21 to assist greatly in reaching a point
where I can apply this skill on a far more advanced scale.
Long Term Goals (15 Year Span)
I am determined to utilize my accumulated skills and knowledge to extract shortcomings of
business strategies observed over the years and refine them to generate my own Marketing Agency
within the next 15 years. Being the head of a company, it is critical to understand all departments
of operation. This especially, is where my insight into the overall operation of a company learnt in
the initial year will be useful. My skills in communicating, motivating and planning obtained from
the Marketing Manager position, as well as the knowledge gained from my degrees and
certifications will guide me through the creation and management of my organization to success.
My growing experience and knowledge over the 15-year span, along with my MBA IB degree will
allow me advanced tools to franchise my operations across international boundaries.
In this position, I will need to possess a multitude of skills along with those previously mentioned.
Good decision making paired with strategic thinking has always heavily supported my victories. I
consistently consider all surrounding factors and weigh the consequences of each deciding path
before acting in order to avoid failure. Having a solid foundation in these skills will allow for
natural reinforcement as I practice them in the different leadership positions.
Strategic thinking will help in anticipating and preparing for both challenges and opportunities that
lie ahead and surviving in the ever-changing world of marketing and decision making is crucial to
successfully manage my company as I will be called upon to make major final decisions which
will determine the fate of the company.
Conclusion
I must understand that achieving my goals will be a timely process that requires strategic planning,
patience and persistence. Effective leadership comprises of a variety of skills that complement
each other and the knowledge to select the appropriate ones to be demonstrated in dynamic
circumstances. The skills learnt at previous milestones should be carried to the next. The first and
most significant step that I must take in order to become a leader is to develop self-awareness and
dismiss my inhibitions which include suppressed confidence and introversion. It is imperative to
overcome these in order to gain confidence from my team and lead my future company to success.