Framework
Best For…
Think of It As… Steps
Best Used In…
Great With…
1🎯 Purpose – Why are we here?
2. 🌟 Outcome – What are we
trying to achieve?
🔵 POINT (Purpose,
Outcome, Insight, Next
Step, Time Check)
Making a clear ask
🎯 Anchor →
and gaining alignment
✅ Ask
in meetings
Team meetings,
3. 🔍 Insight – What’s the issue or project updates,
why now?
check-ins
4. ✅ Next Step – What do I need
from you?5. ⏱️ Time Check – How
long this will take (optional)
✅ Department
heads
✅ HRBPs
✅ Crossfunctional leads
1. � Situation – What’s the current
state?
✅ Executives
� SCQA (Situation,
Complication, Question,
Answer)
Framing a challenge
with logic and
persuasion
2. � Complication – What’s the
🔍 Problem → tension or challenge?
Presentations, pitch
💡 Solution
3. ❓ Question – What do we need decks, strategy docs
to figure out?
✅ Strategic
partners
✅ Change
initiatives
4. ✅ Answer – What’s your
proposed solution?
1. � What – What’s happening or
what’s proposed?
� WSN (What, So What,
Now What)
📘 Describe →
Making something
2. 🔶 So What – Why does it
relatable and action- 🔶 Explain →
matter?
oriented
⏭️ Act
3. ⏭️ Now What – What are the
next steps or actions?
✅ Store
managers
Updates, retros, staff ✅ Frontline
comms, team huddles staff
✅ People
teams
Framework
Best For…
Think of It As… Steps
Best Used In…
Great With…
1. ⬇️ Bottom Line – Start with the
key message or ask
2. � Logic – Why this is needed /
what it’s based on
� BLUF (Bottom Line Up
Front)
High-stakes clarity
and exec decisions
⬇️ Say the
Thing → � Back 3. ✨ Uniqueness – What’s
it Up
different or urgent about this
moment
4. 🚀 Follow-Up – What do you
need from them
✅ C-suite
Executive updates,
board prep, urgent
emails
✅ VPs
✅ Directors &
budget owners
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