Proof of References
Cilliers, H.S., Benade, M.L., Henning, J.J., Du Plessis, J.J. and Delport, P.A. 2021.
Corporate Law. 6th ed. Durban: LexisNexis South Africa.
Forbes. 2024. Why Innovation Is Critical To Business Success. [Online]. Available at:
https://www.forbes.com/sites/forbesbusinesscouncil/2024/01/09/why-innovation-iscritical-to-business-success/ [Accessed 15 April 2026].
Harvard Business Review. 2023. What Is Competitive Advantage? [Online].
Available at: https://hbr.org/2023/01/what-is-competitive-advantage [Accessed 15
April 2026].
Link is not letting me access page anymore
Hisrich, R.D., Peters, M.P. and Shepherd, D.A. 2017. Entrepreneurship. 10th ed.
New York: McGraw-Hill Education.
Kotler, P. and Armstrong, G. 2021. Principles of Marketing. 18th ed. Harlow:
Pearson.
Nieman, G. and Nieuwenhuizen, C. 2020. Entrepreneurship: A South African
Perspective, 4th ed. Pretoria: Van Schaik Publishers
Scarborough, N.M. 2020. Essentials of Entrepreneurship and Small Business
Management. 9th ed. Harlow: Pearson
Van Aardt, I., Bezuidenhout, S., Hewitt, M. and Bendeman, H. 2023.
Entrepreneurship and New Venture Management. 6th ed. Cape Town: Oxford
University Press.
Information on how references were found and accessed
Cilliers, H.S., Benade, M.L., Henning, J.J., Du Plessis, J.J. and Delport, P.A. 2021.
Corporate Law. 6th ed. Durban: LexisNexis South Africa.
This reference was found through a google search on different type of
companies ownerships such as a private company (Pty) Ltd. It was access
through an eBook version.
Forbes. 2024. Why Innovation Is Critical To Business Success. [Online]. Available at:
https://www.forbes.com/sites/forbesbusinesscouncil/2024/01/09/why-innovation-iscritical-to-business-success/ [Accessed 15 April 2026].
This reference was found through a google search on how innovation may
support competitive advantage and it was accessed through the website.
Harvard Business Review. 2023. What Is Competitive Advantage? [Online].
Available at: https://hbr.org/2023/01/what-is-competitive-advantage [Accessed 15
April 2026].
This reference was also found through google search on what is the general
idea of competitive advantage. It was also accessed through the website.
Hisrich, R.D., Peters, M.P. and Shepherd, D.A. 2017. Entrepreneurship. 10th ed.
New York: McGraw-Hill Education.
This reference was found on google through a search of what are the five
characteristics of a successful product or service. It was accessed through an
eBook version downloaded on Scribd
Kotler, P. and Armstrong, G. 2021. Principles of Marketing. 18th ed. Harlow:
Pearson.
This reference was found on google, when searching for information about
potential customers, competitors and suppliers. It was accessed through an
eBook version downloaded on Scribd
Nieman, G. and Nieuwenhuizen, C. 2020. Entrepreneurship: A South African
Perspective, 4th ed. Pretoria: Van Schaik Publishers
This reference was found on google, when searching for information about
potential customers, competitors and suppliers. It was accessed also through
a eBook version on Scribd
Scarborough, N.M. 2020. Essentials of Entrepreneurship and Small Business
Management. 9th ed. Harlow: Pearson.
This reference was found on google, when searching for information on what
critical factors affect ownership decisions. It was accessed also through a
eBook version on Scribd
Van Aardt, I., Bezuidenhout, S., Hewitt, M. and Bendeman, H. 2023.
Entrepreneurship and New Venture Management. 6th ed. Cape Town: Oxford
University Press.
This reference was found through the prescribed module outline as well as I
have bought this book
Explanation of how the sources relate to information in assessment
Cilliers, H.S., Benade, M.L., Henning, J.J., Du Plessis, J.J. and Delport, P.A. 2021.
Corporate Law. 6th ed. Durban: LexisNexis South Africa.
This source helped to identify as well as support and conclude which type of
ownership would be best suited for my company in the assignment
Question 2.4
Forbes. 2024. Why Innovation Is Critical To Business Success. [Online]. Available at:
https://www.forbes.com/sites/forbesbusinesscouncil/2024/01/09/why-innovation-iscritical-to-business-success/ [Accessed 15 April 2026].
The source was used to explain how my company in the assignment would
obtain competitive advantages with in the industry it operates in
Question 2.5
Harvard Business Review. 2023. What Is Competitive Advantage? [Online].
Available at: https://hbr.org/2023/01/what-is-competitive-advantage [Accessed 15
April 2026].
This source was used to explain and provide me with an overview of what
competitive advantage is
Question 2.5
Hisrich, R.D., Peters, M.P. and Shepherd, D.A. 2017. Entrepreneurship. 10th ed.
New York: McGraw-Hill Education.
This source was used when writing my introduction and give a brief overview
of what the assignment would entail
Introduction
Kotler, P. and Armstrong, G. 2021. Principles of Marketing. 18th ed. Harlow:
Pearson.
This source was used to explain the potential customers of my business
within the assignment
Question 2.3
Nieman, G. and Nieuwenhuizen, C. 2020. Entrepreneurship: A South African
Perspective, 4th ed. Pretoria: Van Schaik Publishers
This source was used to explain and help describe the different type of
competitors my company would face in the assignment
Question 2.3
Scarborough, N.M. 2020. Essentials of Entrepreneurship and Small Business
Management. 9th ed. Harlow: Pearson.
This source was used to help and explain what market demand is and what it
would be for my company
Question 2.1
Van Aardt, I., Bezuidenhout, S., Hewitt, M. and Bendeman, H. 2023.
Entrepreneurship and New Venture Management. 6th ed. Cape Town: Oxford
University Press.
This source was used throughout the assignment to support concepts such as
sustainability as a characteristic and how it aligned with my company
Question 2.1
Brief outline of the process for completing the assessment
I started off by reading through the assessment brief to see what was required as
well as the marking criteria to ensure I had a firm understanding of the overall
assignment. I then started to research on the different topics related to the questions
to obtain sources for me to answer to the best of my ability. When working through
the assignment the only writing tool I used was quill Bot for grammar checks, spelling
and sentence clarity. I did use my bib which is a website that you can paste website
links into it which helped me put my references into Harvard style, I did go through
them to ensure they were up to standard with the IIE Harvard style reference guide.
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