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MODULE 1
What is Research
MODULE 1
What is Research
Research is the systematic and organized process of investigating a
specific topic to discover new facts, solve problems, or verify existing
knowledge. It is the act of moving from curiosity
("I wonder...") to certainty ("I have proof!") by using a structured plan
Course Plan
Regular Contents
Special Contents
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Books
Lecture Plan
5 Mins Break
Part 1
Part 2
Today's Journey
Lecture Roadmap
0
0
1
The Research
Building
Identityyour foundation as a knowledge creator
2
0
0
3
Approaches to
Deductive,
Theory inductive, and beyond
4
0
0
5
Technical Core
6
Mastering research software and analysis
Crafting your scholarly contribution
Philosophical
Understanding
Assumptionsthe research onion layers
Methodological
Strategies from surveys to ethnography
Choices
Paper Structure
The Role of Business
Research
Chapter 1
What is Business Research?
Business research applies the scientific
method to search for truth about
business phenomena.
The process includes:
•
Idea and theory development
•
Problem definition
•
Information collection
•
Data analysis
• Communicating findings
Research information is accurate,
objective, and relevant to all business
aspects.
Two Types of Business
Research
Applied Research
Addresses specific business decisions for particular organizations
Examples:
•
Should McDonald's add Italian pasta?
•
Which health plan for employees?
Basic Research
Expands knowledge without specific decisions in mind
Examples:
•
Do consumers experience cognitive dissonance?
•
Does tenure influence productivity?
The Scientific Method
The scientific method is how researchers
use knowledge and evidence to reach
objective conclusions about the real world.
It involves analyzing and interpreting empirical
evidence (facts from observation or
experimentation) to confirm or disprove prior
conceptions.
Business Orientations
Product-Oriented
Production-Oriented
Marketing-Oriented
Emphasizes physical design and
Prioritizes efficiency of production
Focuses on providing value to
technical superiority
processes
customers
Research focuses on technicians and
Research focuses on engineers and
Research focuses on customers
experts
efficiency experts
When Should You Conduct Research?
Research is needed when all four criteria are met:
Time Constraints
Data Availability
Sufficient time before
Feasible to obtain
decision
information
Decision
Cost-Benefit
Importance
Value exceeds research
Strategic or tactical
cost
significance
Ask: Will the payoff warrant the investment?
Research in the 21st Century
Always Connected
Global Reach
Time, place, and distance are
Research increasingly spans
irrelevant in modern research
international markets and
cultures
Lower Costs
Decreased expenses for data
Cross-Validation
acquisition, storage, and
Verify findings across different
transmission
cultural contexts