9.1 Audience appreciation
9.2 Copyright
9.2
5
9.2.1 Software copyright and piracy-223
❑ Software is protected by copyright laws
❑ In much the same way as music CDs, movies,
❑ Articles from magazines and books are protected.
❑ When software is supplied on CD, DVD or online, there are certain
rules that must be obeyed.
Rules or Illegal Facts about copyright
It is illegal to:
❑ Make
a software copy and sell it or give it away to a friend or
colleague
❑ Use software on a network or on multiple computers unless a licence
has been acquired to allow this
❑ Use coding from the copyright software in your own software & pass
this software on or sell it as your own without the permission of the
copyright holders
6
7
Cont.
❑ Rent
out a software package without
permission from the publishers
❑ Use
the name of copyrighted software on
other software without agreement.
Software piracy
❑ Software piracy is the illegal copying of software.
❑ It is a big issue among software companies.
❑ They take many steps to stop the illegal copying and to stop any illegal
copies being used once they have been sold.
❑ There are a number of ways software is protected
–by making the installer agree to certain conditions
_by methods which require the original software to be present for it
to work.
8
Software protected ways
❑ When software is being installed, the user may be asked to key in a
unique reference number or product key supplied with the original
copy
❑ The user will be asked to click ‘OK’/’I AGREE’ or put a cross in a
box to agree to the licence agreement before the software continues to
install.
9
Cont.
❑ If supplied as a hard copy, the original software packaging comes
with a sticker informing the purchaser that it is illegal to make
copies of the software
❑ the label is in the form of a hologram indicating that this is a
genuine copy.
10
11
Cont.
❑ Some
software will only run if the CD, DVD or memory stick is
actually in the drive; this stops illegal multiple use and network use of
the software.
❑ Some software will only run if a dongle is plugged into one of the
USB ports.
❑ A dongle is a small device, usually plugged into one of the computer’s
USB ports.
9.1 Audience appreciation
13
9.1 Audience appreciation
❑ When planning and creating ICT solutions, it
is important to consider the audience who
will either use or take part in the solution
❖E.g1 using presentation software to make a presentation for an audience.
❖E.g2 the general audience requirements when developing a new website.
Giving a presentation to an audience
14
When writing a presentation, facts to consider
❑ The
age of the target group (young children will have a different
appreciation and response)
❑ The experiences of the audience (a board of company directors would
expect a different approach compared to an audience composed of
teenage school children)
❑ The expectation of the audience (an older audience-fine wines & good
waiter service, students-pizzas and fast counter service)
❑ Knowledge of the audience (Math-History)
15
Identifying characteristics of target audience
❑ Interviewing a cross section of the target group to find out how to
engage the audience
❑ Giving out questionnaires or online surveys to people in the target
group to find out their background, interests
❑ Analysing this data and drawing conclusions about the audience.
16
Giving a sample presentation to an audience
17
Key factors when writing the presentations
❑ the language used
❑ the need for multimedia
❑ the length of the presentation
❑ the need for audience participation (an interactive approach)
❑ the examples used to illustrate certain points.
Figure 9.1 Key factors when making a presentation
Page-220
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Key factors when writing the presentations
19
Key factors when writing the presentations
20
9.1.2 Audience characteristics
❑ Who will be using the new website?
❑ First, consider the characteristics of target audience when using the
new website
➢
age range
➢
income levels
➢
interests
➢
disabilities or impairments.
9.1.2 Audience characteristics
21
22
Needs of the audience
❑ Their specific needs in a bit more depth, to ensure the final product is
fit for purpose
❑ Three different age groups will use the websites
➢
Young children
➢
Adults and older children
➢
Older people
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Needs of the audience
24
Needs of the audience
Why we need to consider the needs of our audience
25
❑ If the audience is older people, or disabilities, it’s important to make
sure the website has clear-to-read fonts.
❑ Complex language can be a real turn off to children or for people, who
have English as their second language; the text needs to be clear and
easy to read.
❑ It is necessary to hold the attention of the users, otherwise they will
give up using the website.
26
Cont.
❑ Good, attractive screen designs will attract users to the website.
❑ Keeping interfaces clear and easy to use keeps people engaged
❑ Lots of typing can be very frustrating,
as can badly designed websites where
the user seems to go ‘round in a big
circle’.
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End
of
Chapter 9