Answer: Option C
Ethical conflict: Stella must balance loyalty to her company with honesty to the customer.
Customer focus: Ethical practice means prioritizing customer needs, even if it means not making
the sale.
Transparency: Stella should disclose when her company can’t meet the customer’s needs.
Trust preservation: Honesty strengthens trust and long-term relationships with customers.
Professional integrity: Acting with integrity ensures alignment with business ethics and personal
values.
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