Individual Assignment Week 8
By submitting this assignment, I certify that I am familiar with the Memorial University Regulations
that partly read:
Within the University community, there is a collective responsibility to maintain a high level of
scholarly integrity. A student is expected to adhere to those principles which constitute proper
academic conduct. Academic misconduct cannot be condoned or even appear to be condoned. A
student has the responsibility to know which actions, as described under Academic Offences, could be
construed as dishonest or improper.
Thus, I pledge that this assignment is entirely my work and that I did not take, borrow or steal any
portions from any other person or source. I understand that if I violate this honesty pledge, I am
subject to disciplinary action according to section 6.12 Academic Misconduct1 of the Memorial
University Regulations.
Complete this assignment based on the content in the textbook. Allan is trying to create an end-user
profile for his roofing business, and specifically, he is working on the biggest fears and motivators
aspect of the profile. How should he go about it, and what might some parts of his conclusion look
like? Essay (~250 words). NOTE: You must disclose all your sources, e.g., page of the textbook,
Generative AI prompts, etc. Failure to do so will result in a grade of zero.
1
https://www.mun.ca/regoff/calendar/sectionNo=REGS-0748